The 50 Gayest Ads Ever | Adweek The 50 Gayest Ads Ever | Adweek
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The 50 Gayest Ads Ever


Not every gay and lesbian ad features someone flaunting their sexuality. Keeping it mum around Mum (or Dad, or a co-worker, or a spouse) is another common theme. 
 

McDonald's11


Click to view YEAR: 2010
COUNTRY: France
AGENCY: BETC Euro RSCG
Subtle and surprising, this McDonald's ad sparked lots of buzz around the globe by bringing gay-friendly messaging to one of the biggest brands on Earth.

Absolut Cut12


Click to view YEAR: 2006
COUNTRY: Australia
AGENCY: TBWA
Subtitled subtext is a pretty tired ad cliché, but it's a nice way to show how much goes unsaid when parents and children decide to ignore the obvious.

Hyundai13


Click to view YEAR: 2006
COUNTRY: Sweden
AGENCY: Leo Burnett
This couple actually has more in common than they think.

Toyota14


Click to view YEAR: 2006
COUNTRY: USA
AGENCY: Saatchi & Saatchi
Hard to blame the dad here. Other than guys, who comes to pick up a date, screeches to a halt and refuses to get out of the car?

Vodafone15


Click to view YEAR: 2005
COUNTRY: U.K.
AGENCY: JWT
A twist on the theme, this one has some fun with the idea of coming out of the closet but stops short of a typical punch line.

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