The 5 Worst Ads of Super Bowl XLVII | Adweek The 5 Worst Ads of Super Bowl XLVII | Adweek
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The Big Game 2013

The 5 Worst Ads of Super Bowl XLVII How to waste a small fortune and look dumb to 100 million people

Everyone loves a good high-wire disaster, and the Super Bowl commercials always have a few. Most of the talk this year has been about the Bar Refaeli spot for Go Daddy. It finished dead last on the USA Today Ad Meter, and seems to be almost universally reviled. But if anything, Go Daddy is enjoying more buzz this year than it's had since its notorious Super Bowl debut back in 2005. No, there are worse spots than that—the ones that fell awkwardly flat, or had nothing to say. At the link below, check out our picks for the game's five worst spots. Which one did you hate the most?

Video Gallery: The 5 Worst Ads of Super Bowl XLVII

 

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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