34 Apple Commercials Starring Celebrities Zooey and Sam are the latest in a long line of personalities

In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its ads are celeb-free. However, Apple isn't averse to tapping the brand equity of actors, musicians, etc., for its commercials. Below, check out 34 Apple spots featuring celebrities—as complete a list as we can muster. (All the work is by the former Chiat/Day, TBWA\Chiat\Day and TBWA\Media Arts Lab.) We're including celebrities who weren't celebrities at the time. This includes Kevin Costner, who was all but unknown in 1983 (the same year he didn't appear in The Big Chill, despite having shot scenes as Alex, the friend who has committed suicide), and Ellen Feiss, a regular teenager who of course became a sensation because of her "Switchers" ad.

Kevin Costner1

Spot: "Lisa" • Product: Mac
Airdate: 8/30/83

Alan Greenspan2

Spot: "Greenspan" • Product: Mac
Airdate: 2/1/85


Spot: "Think Different" • Product: Apple
Celebrities: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon, Yoko Ono, Buckminster Fuller, Thomas Edison, Bernt Balchen, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson, Frank Lloyd Wright, Pablo Picasso
Airdate: 10/2/93

Jeff Goldblum4

Spot: "Beige" • Product: Mac
Airdate: 10/2/98

Jeff Goldblum5

Spot: "Email" • Product: Mac
Airdate: 10/2/98

Jeff Goldblum6

Spot: "Again and Again" • Product: iMovie
Airdate: 11/9/00


Spot: "Concert" • Product: Mac
Celebrities: Liz Phair, Brian Transeau, Smash Mouth, Deep Dish, Iggy Pop, George Clinton, Ziggy Marley, De La Soul, Louie Vega, Chuck Berry, Barry White, Aimee Mann, Michael Penn, Jeff Tweedy, Lil' Kim
Airdate: 3/8/01

Mark Frauenfelder8

Spot: "Mark Frauenfelder (Switchers)" • Product: Mac
Airdate: 6/3/02

Ellen Feiss9

Spot: "Ellen Feiss (Switchers)" • Product: Mac
Airdate: 9/5/02

DJ Q-Bert10

Spot: "DJ Q-Bert (Switchers)" • Product: Mac
Airdate: 9/26/02

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