3 Ways That Spin-Offs of Movie Franchises Have Been Marketed to the Audience

From Jason Bourne to Dory

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Fantastic Beasts and Where to Find Them is an expansion of the Harry Potter world, one that acts as a prequel to the book and film franchise we already know and mostly love, though we should talk about Chamber of Secrets at some point. More pragmatically, it's an opportunity for Warner Bros. to keep selling us movies based on J.K. Rowling's work now that the Potter books that served as the source material are done.

One of the key persistent components of the Fantastic Beasts marketing campaign has been its frequent intonation of this being "From J.K.

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