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Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups.
The results, published in November's issue, are posted below. Brave, working with teenage campaigner Jinan Younis, produced a flow chart called "Are You a Feminist?" Mother, working with the newly launched Feminist Times, created an ad focused on equal pay. And W+K, teamed up with online magazine Vagenda, produced an ad about stereotypes that women have to deal with.
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