2010: a bear of a year for big furry ad beasts
Sure, it's been a huge year in ads for monkeys and apes. But, lacking a segue of any sort, let me just point out that bears have enjoyed their share of the spotlight in 2010, poking their snouts into a wide range of wacky commercials. Check out our roundup after the jump.
1) Boston Bruins
The team-spirited terror returns to punish a chubby fan who shows disrespect by smearing condiments on his Bruins jersey. The bear then turns a high-pressure hose on the miscreant. This makes me question the critter's true allegiance, as most hosers root for the Habs.
2) Old Spice
Second-stringer Ray Lewis replaced hall-of-fame pitchman Isaiah Mustafa. That was bad enough. But the addition of a talking bear made it painful. Thankfully, both Lewis and the shaggy sidekick now appear to be benched. If they resurface during—oh, I dunno—the Super Bowl, it will be everybody's loss.
3) Nissan
Polar bear travels far and wide to hug folks for buying the electric Nissan Leaf. It's too stupid to appreciate the harm all those gas-powered Nissan car purchases have wrought. Rush Limbaugh is too stupid to comprehend the spot's true meaning and runs terrified into the night seeking comfort from pain killers or a shotgun-toting Sarah Palin.
4) McDonald's
Family-values bear gets addicted to corporate fast food. Presumably more to Limbaugh's liking.
5) Bird's Eye
Willem Dafoe's edgy voiceover makes this polar bear freezer puppet's patter icily menacing. His near-psycho shilling of peas and fish sticks suggests a not-so-secret desire for families to choke on the stuff.
6) Tipp-Ex
This Subservient-Chicken-style online push for a correction-fluid product lets users make a hunter and bear do virtually anything. Of course, bears of a sort are readily available on the Internet for fun and games. But that's a different beast entirely.
7) Panda Cheese
- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Ad of the Day: Dodge
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- Cadillac Nears Decision in Creative Review
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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