2005: A pretend space odyssey | Adweek 2005: A pretend space odyssey | Adweek
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2005: A pretend space odyssey

2001_1Having exhausted every possible indoor and outdoor method of making people as uncomfortable as possible while the world watches, reality-TV producers are heading to space. Well, sort of. Producers of a new British reality show are fooling nine civilians into thinking they’ve been launched into space. The producers of the show are in the process of selecting the (un)lucky nine, who will train with the Space Tourism Agency of Russia before heading to the great beyond—or actually, unbeknownst to them, into a model space shuttle from the Clint Eastwood movie Space Cowboys, parked at an unused airbase. Three actors will join the group to keep the charade going. Remember when The Truman Show seemed like a scarily quaint idea? Didn’t he crack up in the end?

—Posted by Eleftheria Parpis

Image: MGM DVD

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