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15 Great Jingles Written for Fake Brands


The Simpsons7

The Simpsons
"Canyonero"
Click to view. Hank Williams Jr. provides the vocals in The Simpsons' parody ad for an SUV "with four-wheel drive, smells like steak and seats 35." Obviously that was an easy sell for Homer in the 1998 episode "The Last Temptation of Krust," though it wasn't long before Marge also discovered the joy of driving around in a "squirrel-squashin', deer-smackin' drivin' machine."

Friends6

Friends
"Smelly Cat"
Click to view. A memorable sitcom moment, yes, but does it count as a fake jingle? You bet it does. In a 1997 episode, Phoebe's signature song about feline digestive issues was used in a kitty-litter commercial after being sold by her former singing partner.

The Flintstones5

The Flintstones
"Rockenschpeel Fine Foods"
Click to view. In this classic of the fake-jingle genre, Wilma encourages wives to fatten up their spouses: "Make your hobby hubby/Keep your hubby happy/When he's a little chubby/He's the happy pappy!" I just found out that my brother-in-law sings this to my sister rather often, presumably when he wants her to cook him something in Brontosaurus butter.

Chip & Dale's Rescue Rangers4

Chip & Dale's Rescue Rangers
"Coo Coo Cola"
Click to view. I hadn't watched this clip since it first aired in 1989, and I still remembered almost every word. The episode's plot revolved around a mouse cult that worshiped a cola jingle. And who could blame them? It's fantastic. Religions have been founded on less.

Coming to America3

Coming to America
"Soul Glo"
Click to view. Fictional brands often play a big role in movies, but the electrifying hair product Soul Glo practically deserves top billing in Coming to America. It is the source of the family fortune for Eddie Murphy's romantic rival, played unforgettably by Eriq La Salle's glistening hair. But most memorably, it's advertised with a rousing call to "let your sooooooul glowwww!" Though often thought to have been sung by Murphy himself, it seems the jingle was actually recorded by Dutch R&B singer Christopher Max.

The Ren & Stimpy Show2

The Ren & Stimpy Show
"Log"
Click to view. The jingle for "Log" is one hell of an accomplishment. It took what is perhaps the best-known toy tune of all time—the 1960s Slinky jingle—and flat-out eclipsed it. I'd wager that more Americans alive today know the words to "Log" than to the original Slinky song. Why? Because it's better than bad. It's good.

The Simpsons1

The Simpsons
"Mr. Plow"
Click to view. Homer's local TV spot takes top honors through enduring efficiency alone. In just 12 words and a mere seven seconds, he created a true classic of jingle fakery—one that his nemesis, the Plow King, couldn't even top with the slanderous assistance of Linda Rondstadt.

So, what did we miss? Share your favorite fake jingles in the comments below. Also, a quick thanks to my friends Meghan, Atlee, Wade, Jay and (most especially) my AdFreak colleague and fictional-brands expert Rebecca Cullers for their help in compiling this list.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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