An $11 billion merger to warm the heart | Adweek An $11 billion merger to warm the heart | Adweek
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An $11 billion merger to warm the heart

Kmartsears At the risk of being really schmaltzy, there was something about the Kmart/Sears merger news yesterday that gave us a warm and fuzzy feeling.

Both brands stand for Americana in different ways—Kmart being the somewhat seedy store where you can get anything if you’re willing to pick it up off the floor, and Sears having that bedrock, historical equity that no other U.S. retailer will ever have. So, even if we sometimes fantasize about our next trip to Wal-Mart and have a new, passionate love affair with the Target that just opened around the corner, we want Kmart and Sears to stick around.

Maybe we’ll even buy something at one of them one day.

--Posted by Catharine P. Taylor

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