$1.02 Billion on Snacks: What We'll Spend on Super Bowl Sunday | Adweek $1.02 Billion on Snacks: What We'll Spend on Super Bowl Sunday | Adweek
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$1.02 Billion on Snacks: What We'll Spend on Super Bowl Sunday This year's game could break the bank

The Super Bowl is big business, and not just for advertisers. Check out this infographic from TurboTax (posted after the jump), which offers a fun overview of just how much cash everyone will plunk down this year—on snacks and beer, as well as those coveted 30-second ad slots. A whopping $1.02 billion will apparently be spent on snacks alone, which will just make us that much fatter. The chart also breaks down men vs. women, chips vs. popcorn, beer consumption on Labor Day vs. the Super Bowl, and more. Super is the right word for it—super expensive, anyway.

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Topics: Super Bowl
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