100,000 live bees plead for help on billboard | Adweek 100,000 live bees plead for help on billboard | Adweek
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100,000 live bees plead for help on billboard

Sos

Honey-bee populations are mysteriously dwindling worldwide. In England, the Banrock Station winery created the "world's first ad with live bees" to call attention to the problem. They used queen-bee pheromones to attract a giant swarm of bees (as many as 100,000, according to the BBC) from a nearby honey farm to spell out an "SOS" message on a billboard. No bees were harmed and no one was stung during the stunt. The winery is also donating 5p to the honey-bee cause for every bottle sold. Clare Griffiths from Banrock Station tells the BBC: "We thought there was no better way to raise awareness of the British bee decline than get the bees to tell their story themselves. We hope the billboard has created a bit of a buzz in Devon and beyond." Via Copyranter.

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Topics: Europe, Honey Bees, Nudd, PSAs
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