The 10 Most-Viral Fortune 500 Brands of 2011 | Adweek The 10 Most-Viral Fortune 500 Brands of 2011 | Adweek
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The 10 Most-Viral Fortune 500 Brands of 2011 Big video numbers from America's biggest companies

You can slice and dice online video-viewing data in about a billion different ways. Here's another interesting one—the 10 brands from the Fortune 500 that had the most online video views in 2011, courtesy of Visible Measures. Two of the companies, GE and Ford, are in the top 10 of the Fortune 500 itself—the epitome of sheer size and viral marketing reach combined. Google, which is No. 92 on the Fortune 500, tops this list—largely thanks to its celebrity-studded Chrome campaign, featuring Lady Gaga among others. The player hitting the most above its weight here is Corning, which is No. 350 on the Fortune 500 but had the 10th-most online video views this year, almost all of them for its famed "A Day Made of Glass" video—a real one-hit wonder. (A methodology note from Visible Measures: "The views refer to what we call the True Reach of a brand. We track the original videos that the brands and agencies upload for campaigns as well as copies and derivative content that audiences post across the Web.") See all 10 after the jump.

Corning10

Fortune 500 rank: 350
Total video views: 16,479,332
Top campaign: A Day Made of Glass

Best Buy9

Fortune 500 rank: 47
Total video views: 16,808,022
Top campaign: Ozzy & Bieber

GE8

Fortune 500 rank: 6
Total video views: 19,215,436
Top campaign: Tag Your Green

Coca-Cola7

Fortune 500 rank: 70
Total video views: 19,821,874
Top campaign: Siege

Ford6

Fortune 500 rank: 10
Total video views: 21,135,468
Top campaign: Fiesta Movement

Motorola5

Fortune 500 rank: 116
Total video views: 23,984,890
Top campaign: Goodbye 1984

Microsoft4

Fortune 500 rank: 38
Total video views: 41,894,378
Top campaign: Megawhoosh (Make It Possible)

Apple3

Fortune 500 rank: 35
Total video views: 63,314,155
Top campaign: Introducing iPhone 4S

Nike2

Fortune 500 rank: 135
Total video views: 64,308,331
Top campaign: Back for the Future

Google1

Fortune 500 rank: 92
Total video views: 78,721,389
Top campaign: The Web Is What You Make of It

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