Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Media maven and former Brandweek journalist Constantine Von Hoffman, on his Collateral Damage blog, serves up his annual list of the worst marketing blunders of the year. Jay Leno's new show is No. 1. On the worst list, I mean. In the TV ratings, of course, it's much lower. The KFC-Oprah coupon episode placed second. Frankly, I don't think that was quite the fiasco some make it out to be. The story got lots of media play.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in