Fancy sitting through a five-minute-long commercial? I know, you'd rather be boiled alive in hot acid. But actually, there are plenty of long-form spots that aren't just tolerable but wonderful. TED fell in love with some of them while curating its Ads Worth Spreading series. But most of those topped out at three or four minutes. The true test is whether you can keep people engaged for five minutes or more at a stretch—an eternity in Internet time, where even 15-second pre-roll can set people grumbling. After the jump, check out 10 spots that succeed in spite of their obnoxious length—a testament to the power of great creative to keep viewers rapt in a world of ever-shrinking attention spans. See the 10 ads here:

Gallery: 10 Great Ads That Are More Than 5 Minutes Long