#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
With underemployed millennials buying a lot fewer cars today than kids in the '80s did, auto blog Jalopnik came up with a bold solution: Sell them vans. The reasoning is that today's young people value privacy more than performance. "If someone doesn't care much about driving or speed or freedom of mobility, I can't sell them a car," writes Jalopnik contributor Jason Torchinksy, author of the book Ad Nauseam: A Survivor's Guide to American Consumer Culture.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in