10 Ads That Make Vans Look Badass | Adweek 10 Ads That Make Vans Look Badass | Adweek
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10 Ads That Make Vans Look Badass If these rockin' spots don't sell Gen Y on boxy rides, nothing will

With underemployed millennials buying a lot fewer cars today than kids in the '80s did, auto blog Jalopnik came up with a bold solution: Sell them vans. The reasoning is that today's young people value privacy more than performance. "If someone doesn't care much about driving or speed or freedom of mobility, I can't sell them a car," writes Jalopnik contributor Jason Torchinksy, author of the book Ad Nauseam: A Survivor's Guide to American Consumer Culture. "But I sure as hell can sell someone who lives either with their parents or a crapload of roommates in a big-city apartment a bit of personal space." He proposes a modernized van that maximizes interior room while turning the exterior into an interchangeable design surface, in the vein of Toyota's Scion xB and the Nissan Cube. On the off chance automakers buy into Torchinksy's idea of a van renaissance, they're going to need some great ads to get the attention of those media-saturated millennials. So, we decided to dig up some of history's most memorable, enjoying and straight-up bizarre van ads. See our slideshow here:

Video Gallery: 10 Ads That Make Vans Look Badass

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Topics: Automotive, Creative
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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