This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One A surprisingly serene experience

This ain't your grandpa's snorkeling mask.

To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the Easybreath lets you breathe underwater just like you do on land. 

"Easybreath is a real innovation in the world of diving—gone is the need for a separate mask and snorkel, and the difficulties some people having using them," explains the agency's creative director, Jamie Standen. "Our brief was to get across the scale of this invention." 

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July 26, 2016, 6:22 AM EDT

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School And has a product-focused solution

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex.

Heading back to school is always an emotional time for kids, but the stakes are higher when you're transitioning to a new school—so Kleenex targeted the switch from elementary to middle, which may well be the worst transition of them all.

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July 25, 2016, 9:08 AM EDT

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads Work launches alongside a new kid-designed line

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ​Nipping this problem in the bud, Target's back-to-school campaign puts the kids themselves in charge.

The ads don't just star kids—they were written and directed by kids, who also illustrated the sets. Helping to organize the action was 826LA, dedicated to helping youth develop creative writing skills, and agency Adolescent. 

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July 25, 2016, 8:30 AM EDT

This Agency's Weird, Fascinating Model Imagines If Humans Evolved to Survive Car Crashes PSA reminds us how fragile we are

Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it's easy to forget that nature makes us the way we are for reasons we can't always gauge. Humans specifically have changed their habits so quickly that our bodies haven't quite had time to compensate. 

That's why agency Clemenger BBDO Melbourne and Australia's Transport Accident Commission (TAC)—alongside artist Patricia Piccinini—created Graham, a human designed to withstand crash forces. 

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July 22, 2016, 11:11 AM EDT

A Redditor Just Showed How Easily the Site Can Be Manipulated for Viral Ad Revenue First, buy a popular account. Then starting linking

If you visit Reddit frequently enough, you'll notice the abundance of accounts that just keep posting old content over and over, reaping the site's "karma" points.

But why? Reddit karma is just an imaginary number with no real value. Or is it?

A common theory is that Reddit accounts are created and loaded—possibly by bots using algorithms to identify popular content—with lots of old posts. Then they are sold to companies looking to make viral revenue off Reddit accounts that seem legit due to their high karma and historic activity.

Now, a Redditor has spotted what appears to be this exact scenario in action.

As a video of a baby orangutan, seemingly building a tower from large Lego-type blocks, exploded in popularity on the Videos subreddit, some savvy viewers noticed the clip was actually reversed footage of the ape dismantling a tower. 

But then user dublzz pointed out a more fiendish deception:

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July 22, 2016, 10:22 AM EDT

Domino's Apologizes for Years of Totally Overcharging You for Pizza on the Weekend It's time to get a little something back

Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right. 

For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie. Now it's extending that deal to seven days a week, and launching an apology campaign from longtime agency CP+B, offering compensation to customers who've overpaid in the past. 

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July 22, 2016, 9:11 AM EDT

Agency Sends Copywriter Into Wilderness to Live Exclusively on Its Clients' Brands for 5 Days Godspeed, Lee Kimball, we're rooting for you

You've heard the adage that agencies should use their clients' products. It's the least you can do, if you're going to be selling them. 

But what if you upped the stakes a little and made a social reality show out of it? One man. Five days. 15 brands ... and the ravages of nature. 

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July 22, 2016, 8:51 AM EDT

For Its First New Cereal in 15 Years, General Mills Makes Animals Our Food-Dispensing Overlords And the agency? Walrus

Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years.

Created by an agency with an appropriately beastly name, New York's Walrus, the teen-targeted push casts critters as our benevolent overlords; humans are depicted as lower forms of life, addicted to Tiny Toast's real-fruit taste. (Hence the tagline "Humans can't resist.")

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July 21, 2016, 3:19 PM EDT

Yelp Remixed Its Ad About a Bad Yoga Instructor, and Now He's Even Worse Let's all go sit in child's pose for a while

Back in June, Reid Sheehan Latimer + Crew made this "Yoga" spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to whine about bad service).

The spot's yoga instructor merited his own Twitter feed, and now the spot's back with a remix, giving you even more of the rotund teacher who has mastered The Weeping Cobra and generally making everyone around him uncomfortable.

The resulting clip includes footage not seen in the original spot, along with a house drum loop, cartoony overlaid animation, and a splash of Auto-Tune on the bad yoga instructor's vocals.

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July 21, 2016, 2:51 PM EDT

Laura Ingraham's Awkward Salute/Wave at the RNC Becomes a Viral Moment for Giphy 'Did she just...'

Animated GIF hub Giphy has certainly been having its share of fun with this week's GOP Convention speakers, but one of its tweets has taken on a life of its own.

While many of the anti-Trump crowd on Twitter mocked conservative commentator Laura Ingraham's awkward on-stage wave for its fleeting similarity to a Nazi salute, Giphy put in the extra work and turned the moment into a perfectly isolated and endlessly looping GIF.

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July 20, 2016, 11:29 PM EDT


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