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How to Pronounce 15 Brand Names You've Probably Been Saying Wrong Never sound foolish again

Business Insider produced a video that corrects common mispronunciations of 15 brand names. The voiceover sounds a bit like Siri—knowledgeable but snotty.

Among the highlights, we learn that Guerlain should be pronounced "ghor-lehng," not "girl-lane"; Porsche isn't "porsh" but "POR-sha"; Zagat should be "za-GAT," not "za-get"; and Lululemon is, in fact, "loo-loo-le-mon," not "loo-loo-leem-own." (Some folks pronounce it "loo-loo-leem-own"? Really? Perhaps they drank too much "steh-lah-are-twa.")

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March 4, 2015, 3:00 PM EST

Fans Successfully Unlocked the New Avengers Trailer, and It Was Totally Worth It Twitter buzz rewarded with an epic preview

Marvel both delighted and infuriated its rabid fan base today by making them work together to unlock the new Avengers: Age of Ultron trailer by tweeting about it. But good news: The trailer is amazing.

All morning, a promoted post on Twitter asked fans to "tweet to unlock" the new ad, and now the spot is live. Check it out below for your fix of James Spader, Robert Downey Jr. and an overflowing superhero smorgasbord:

March 4, 2015, 1:54 PM EST

Delta Feels a Road Warrior's Pain in Charming Ad About the Most Grueling of Trips Comfort where you'd least expect it

Traveling constantly for work can suck, and Delta wants you to know it understands.

A new ad from Wieden + Kennedy New York tackles that familiar trope, as a drone of a man trudges through relatable little first-world indignities—the electronic keycard to his hotel room not working, getting lost going for a run in foreign streets, ironing a tie he's still wearing (but wait ... isn't that how everybody does it at home, too?).

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March 4, 2015, 1:37 PM EST

Dads Lead the Charge to Get 'Amazon Mom' to Become 'Amazon Family' Twitter campaign pressures retailer

While 2014 brought a surge of pro-female advertising, brands kicked it up a notch at the Super Bowl this year with some pro-dad advertising. Now, parents are rallying for Amazon to change the name of its popular Amazon Mom program—which helps parents buy the right kid products for the prenatal through toddler years—to Amazon Family.

The call for change was inspired by the death of popular dad blogger Oren Miller, who had promoted a petition for Amazon to change the name.

"Please sign that petition. Please," Miller once wrote. "It's not about a name and it's not about me personally being offended and it's not about stupid emails about yoga classes. It's about a company that looks at the U.S., then looks at England, and then decides that over there, parent equals mom or dad, while here, well, we're not ready for that yet."

Dads (and moms and non-parents) have taken to Twitter, using the hashtag #AmazonFamilyUS and sharing an image which deftly questions why the name "Amazon Family" is used in the U.K., Canada, Germany, Austria, France and Japan, but in the U.S., apparently only moms are purchasing diapers and Pop-Tarts en masse.

March 4, 2015, 12:46 PM EST

Halifax's Horrifying Date-Night Ad Will Make You Not Want to Date for a While Be thankful if you've found someone

The downtown business commission in Halifax, Nova Scotia, created this video to get you to buy one of its date-night packages. But it might force you to give up dating altogether.

The concept is actually based on this viral video from 2009, featuring a montage of 1980's VideoMate dating profiles that was truly full of nerfherders. Halifax's collection of clueless Romeos and one singular Juliet is likewise sure to bring the Internet to the schadenfreude party as quickly as the original did.

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March 4, 2015, 10:44 AM EST

Watch This Design Wiz Make an Epic '80s Neon Laser Horse Step by Step in Photoshop Mad skills, rad beast

Everyone loves a good how-to. We were mesmerized by Aaron Draplin's sick design skills a few months ago. And now video tutorial site Lynda presents another killer demo. 

To celebrate Photoshop's 25th anniversary, the site has been rolling out some interesting vignettes of artists and designers using their platform to make cool stuff. In the video below, we watch James White create a rad '80s-inspired neon laser horse from scratch, and it's pretty cool. It's part of his "Overdrive" series and an impressive larger body of design and illustration work.

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March 4, 2015, 9:42 AM EST

There's No Wrong Way to Ride a Harley in New 'Roll Your Own' Campaign Text-heavy ads try to break stereotypes

Harley-Davidson has always celebrated the individuality of the rider, and the motorcycle brand cranks that up in new ads from agency Wolfes LLC with theme "Roll Your Own." And the work tries to break the stereotype of who rides Harleys and how they ride them.

The campaign debuts Wedneday with a series of 30- and 60-second broadcast ads, print ads, online advertising and social content. The ads will air during the NCAA men's basketball tournament, as well as on theCHIVE.com and Heavy.com.

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March 4, 2015, 9:22 AM EST

Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations Creative expressions of 'play'

The "Play with OREO" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists.

The artists were given words to play off—functional ones like "dunk" and "twist," as well as more emotional ones like "dream" and "wonder"—and asked to come up with a scene that brings those words to life. The only requirement was that the scene include a character with the Oreo cookie wafer as the face/head.

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March 4, 2015, 7:58 AM EST

Here's What Would Happen If Ad Agencies Hired Drones as Employees Be very afraid

Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future.

Or maybe they'll just wreak havoc.

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March 3, 2015, 3:02 PM EST

Always Unveils 'Like a Girl' Sequel Showing Girls Redefining the Phrase for Real Scenes of strength, skill and confidence

The original Always "Like a Girl" commercial—which broke last summer and got 56 million views on YouTube before getting a plum Super Bowl ad slot last month—was primarily a challenge. It urged girls to redefine the phrase from one of weakness to one of strength.

Now, with International Women's Day on Sunday, the Procter & Gamble brand has released a follow-up video showing how the meaning of the phrase is already changing.

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March 3, 2015, 2:05 PM EST

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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