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'Eat Like You Give a F*ck,' Says This Hilariously Profane Ad for a Cookbook The Thug Kitchen to the rescue

It's hard to eat healthy. If you're the type of person who's looking for inspiration to start putting better things in your mouth, you're not alone. Sometimes we just need a little nudge in the right direction. 

The Thug Kitchen Cookbook might just be that shining beacon of motivation to get you going in your quest for wholesome living. According to this amusing ad for it, it's "full of delicious, plant-based recipes" designed to set you right. 

The fine print says the food was tested by experts: "The effectiveness of the Thug Kitchen Cookbook was tested rigorously by us and our friends. It was scientific as hell. We made graphs, charts, diagrams and all kinds of shit. We even bought lab coats to make it feel more legit. Product results were consistently tasty and in rare cases, leftovers were produced."

The book comes out later this month. But if you want a taste of what's to come, there's a website (heads up, it's laden with profanity, but hysterical) and an Instagram feed.

Check out the spot below, but fair warning: The language is extremely NSFW, so put your headphones on now!

Via Ads of the World.

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October 1, 2014, 11:42 AM EDT

Here's the First Condom Ad Aimed at Sex-Positive, Environmentally Minded Feminists Nothing but the best for her vagina

Sustain has become the first condom brand to aggressively market to clearly unmarried women for the sake of recreational sex with globe-trotting good Samaritans.

Jeff and Meika Hollender, the father-daughter duo who started the brand (yes, condoms can be a family business), were looking for someone to buy into rubbers made with sustainable rubber. And naturally, they looked to women.

It's not a small market. Some 40 percent of condoms are bought by women, and research says most of those women hate buying them. Worse, only 19 percent of women age 22-44 use condoms regularly. Sustain wanted single women to be more comfortable buying their own condoms and insisting that men use them.

Which brings us to our sex-positive protagonist. She doesn't rely on her hot, socially conscious lay to have an unexpired, unscented, properly sized condom. No, she buys her own, and because she's all about practicing what she preaches, she makes sure they're produced with sustainable, fair-trade rubber from a brand that also gives 10 percent back to support women's reproductive health.

Yes, this modern woman with her slight southern draw has all the shock potential but without quite the acting chops of the Poo-Pouri girl. But all Sustain has to do is get some conservatives upset about this ad showing a lady who enjoys having sex for fun, and it could go all the way.

October 1, 2014, 10:27 AM EDT

Citizen Flies Westward, Chasing an Endless Sunset, in Global Campaign From W+K Watchmaker races across time

If you fly westward at just the right speed, at just the right latitude, you can witness a perpetual sunset—a ghostly twilight that lingers, hour after hour, as you cross from one time zone to the next. For Citizen Watches, this was an intriguing thought—and soon became a compelling challenge, as the brand decided such a stunt would be a great way to show off its new Eco-Drive Satellite Wave F100 watch, which automatically adjusts to a new time zone in just three seconds.

Soon, Wieden + Kennedy's Amsterdam and Tokyo offices were deep into planning just such a flight. They found a pilot (Jonathan Nicol) to do the flying, and a photographer (Simon Roberts) to take pictures of the never-ending, though ever-evolving sunset. And one day in late February, they took off from Reykjavik in Iceland and headed for the Arctic Circle—documenting the experience for a new global campaign.

The result is the five-minute film below, the centerpiece of the integrated campaign.

They flew at an exact latitude of 80 degrees, where the Earth rotates at 289.95 kilometers per hour. Flying in the opposite direction to the Earth's rotation, they were able to stay in the same moment in time and experience the same sunset over and over again—each time in a new location. (Roberts' sunset photos were used to craft the print and digital ads.)

The tagline: "Better starts now."

"When you have a product as remarkable as this, you need to do something remarkable with it," said Michael Farr, executive creative director at Wieden + Kennedy Tokyo. "We needed something that showed off its ability to flex through time zones but show it in an engaging, honest way. The idea of chasing the sun across time zones was just that—a demonstration that put the watch through its paces while doing something original and entertaining."

For much more on this campaign, check out The Spot in next Monday's issue of Adweek.

Credits below.

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October 1, 2014, 8:58 AM EDT

BrandShare Content From iStock

Why Bad Stock Photos Make Us Want to Cry And a checklist to avoid them

Picture this: It’s ten o’clock on a Thursday night and you’re still at work. All you want is to finish up the project you’ve been wrestling all week and go home. You just need one final image.

At this point, almost anything will do. But creatives beware: It’s conditions like these that cause some of the worst stock photo crimes to occur.

You yourself might not have committed a stock photo crime, but you've undoubtedly seen your share. Some are so ridiculous that they inevitably become the subjects of mocking posts, like this guy stupidly smiling while signing what may or may not be divorce papers. 

Humor aside, bad stock images do the minimum amount of work and inflict the maximum amount of damage to a final product. In short, they’re visual clichés—the No. 1 enemy of creativity—and consequently overshadow any idea they are meant to illustrate, no matter how clever.

So next time you’re under the gun and desperate, try asking yourself these three questions to make sure you’re not on the verge of a major stock photo blunder.

Is it emotionally authentic?
People hate being lied to, by art or otherwise. Like the best books and movies, winning stock photos present their subjects honestly. That means no shots of executives in a boardroom leaping joyously into the air—even the happiest of workplaces keep their heel clicking to a minimum. No matter what emotion or feeling you’re trying to capture, make sure it strikes a good balance of being both straightforward and subtle. Here's an excellent example of a parent and child shot done well:

Is it happening in a real place?
Too many stock photos take place in an empty white space. They offer up a figure—a woman on a phone, a man with a calculator—but the photo has been taken against a blank white backdrop. Partly this is intended to make it easier to crop and superimpose images on other backgrounds, but too often these void backgrounds make it into a final product. In real life, there are no blank white backdrops. Things happen in living rooms, parks, stores and offices, as seen here: 

Do these people look convincing?
Do the people in the photo feel like real people? Or do they feel like actors hitting you over the head with caricatures of what “happy,” “confused” or “professional” look like? Before choosing an image, ask yourself if you can imagine seeing the person in the picture. Is she someone you’d come across at a neighborhood café, in your office or on the bus? Is she feeling something you’ve felt? A good stock photo does all those things, as with the example here:

If your image is emotionally authentic, happening in a real place and inhabited by people who look convincing, then you've found yourself a good stock photo. Well done, and carry on.

Image credits: iStock by Getty Images (28520330, 23007192, 34369358, 29681602)

October 1, 2014, 8:07 AM EDT

Dollar Shave Club Trolled by Thousand Dollar Shave Society, for Guys Who 'Make Babies on Purpose' Stop slumming it and grow up already

There's a certain type of gentleman who can't be bothered with clubs. He wouldn't be associated with anything other than a society. And if you're the type of chap who needs some pampering, well, perhaps you'll be willing to pay $1,000 to shave the hair off your face.

The Thousand Dollar Shave Society (a blatant troll on the Dollar Shave Club) is aimed at a different class of male who enjoys the finer things in life, like shaving utensils made of animal parts. The goal of the video below is to encourage manscapers to treat themselves to a classy evening of intentional baby making because apparently dudes who use normal razors just aren't ready to make babies on purpose.

What on earth is in this kit that makes it $1,000? Well, it turns out the base price is $245, but there's an optional item called a "Stag Antler Shaving Mug" that costs $755.

So, take a look at this entertaining spot for a preposterous product.

And order at your own risk.

September 30, 2014, 12:27 PM EDT

Teens in Horror Movie Make the Stupidest Decisions in Amusing Geico Ad 'It's what you do,' says new campaign

Geico introduces its latest advertising theme, "It's what you do," in this amusing horror-movie sendup from The Martin Agency that breaks just in time for Halloween.

Much like the insurer's "Did you know?” commercials, and the ads featuring Maxwell the pig and Caleb the hump-day camel, "It's what you do" espouses the wisdom of switching to Geico in order to save money. Some other things people do aren't nearly so clever.

For example, teens in scary films are famous for making bad choices that significantly increase their peril. That's just "what they do." Here, a bunch of numbskulls on the run from a murderous maniac look for a hiding place—and consider an attic, a basement, a spooky running car and a garage crammed full of chainsaws.

When one girl suggests hightailing it to the cemetery, that actually seems like a smart idea, because this clueless crew will probably wind up dead anyway.

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September 30, 2014, 11:46 AM EDT

KLM Warms 9 Million Hearts With Adorable Beagle Who Returns Lost Items But don't be that impressed by this little guy

Anyone who says flying is a terrible experience hasn't had a missing carry-on item returned by KLM's lost-and-found delivery beagle.

Say what, you say?

It's simple, says KLM: Its trained beagle traces the scent of left-behind personal effects—maybe a pink iPhone, or some headphones—and chases down the owner while he or she is still in the airport. Joy, gratitude and cooing abound, warming even the most frozen and incredulous jet-lagged souls (including more than 9 million YouTube viewers at last count).

Is this an excerpt from a 20th century movie about a dog with a big heart who teaches people a thing or two about humanity? Nope, this is an ad by DDB & Tribal Worldwide for a Dutch airline, which is shrewd to pretend it employs a dog who will always be more genuinely happy to see you than any bipedal flight attendant, because the dog will hold out hope that you might reward its loyalty with a snack, but forgive you—or at least forget—if you don't. (Before you hesitate to break off a piece of that beef jerky, don't forget that dogs are people, too.)

Too bad it's all a sham, if a wildly popular one, designed to promote KLM's obviously inferior humankind methods for returning lost items. In other words, it will leave you feeling cheated and disoriented, which at least is consistent with lots of flying experiences.

September 30, 2014, 9:16 AM EDT

Yes, Barbarian Group Has a Waterless Hot Tub. But Look What Barton F. Graf Has Something better

These agency tours of The Barbarian Group are pretty impressive. But you know who's not that impressed? Fellow New York agency Barton F. Graf 9000.

When Barbarian Group released its Vimeo video showing off its giant, snake-like, resin-poured "Superdesk," Barton F. Graf responded with its own video about its own enormous piece of continuous furniture—called the floor.

Last week, Adweek went into the Barbarian offices for a closer look, and got to see the agency's waterless hot tub (see below). But once again, Barton F. Graf ups the ante with a waterless kiddie pool. Look at how childlike and playful it is. Clearly it must produce better ideas than the hot tub does.

Obviously Barbarian is cool, but it will never be the coolest.

September 29, 2014, 5:27 PM EDT

Jeff Goldblum Is Out of His Mind in Tim & Eric's Loony Ad for GE Lighting Brand does a 180 with fake infomercial

GE has been doing a lot of poignant ads through BBDO New York lately—the dreamy fantasy world of "Childlike Imagination" (an Emmy nominee this year); the haunting dystopia of "Ideas Are Scary"; the adorably odd science fiction of "The Boy Who Beeps."

So, obviously it was time to completely change things up—and hire Tim & Eric (aka, Tim Heidecker and Eric Wareheim) to direct a barely clothed but great-haired Jeff Goldblum in this totally bonkers fake infomercial for the GE Link lighting solutions.

It's kind of all over the map, but the two-minute spot has lots of enjoyable over-the-top moments—particularly the peppy transitions from super-suave Goldblum to the "unremarkable nobodies" who deliver the testimonials.

A fake infomercial isn't the route you'd typically choose for explaining new technology like GE Link. But this seems to be more of an awareness play. We'll find out later whether it really does make everyone look like a cocky, raven-haired movie actor.

Credits below.

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September 29, 2014, 3:30 PM EDT

Facebook, Twitter and Instagram Logos Are Ingeniously Redesigned for Breast Cancer Awareness Check yourself, not just your feeds

Ask anyone you know how they feel about boobs, and I'm pretty sure it will be positive. Indeed, you'd have a hard time finding anyone hesitant to sing their praises.

Below is a fun series of ads from DDB Singapore timed to Breast Cancer Awareness Month in October. They'll hit close to home for anyone who regularly uses social media and happens to have breasts, or knows anyone who has them (and wants them to be healthy). The familiar logos have been redesigned to anatomically pay homage to breasts and remind you to perform an exam—on yourself, or someone you care about—as frequently as you check your social feeds. 

The ads, for the Breast Cancer Foundation, also point to an online petition urging social media giants Facebook, Twitter and Instagram to actually change their logos temporarily for the cause. So, check out the ads below, and consider a screening so you can live longer to keep liking and faving.

Via Design Taxi.

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September 29, 2014, 2:31 PM EDT


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