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Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways Surprise RTs pop up in the real world

A retweet is nice and all. But as an expression of affection, it's woefully lame.

Diet Coke understand this, and is taking a grand new approach to retweeting love notes from fans. Instead of just hitting a button on Twitter, it's retweeting the tweets out in the real world—in beautifully designed ads on billboards, custom jewelry, framed artwork, magazine pages and more. The surprise RTs will be tailored to each individual tweet, and will roll out throughout the fall.

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September 2, 2015, 2:29 PM EDT

Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV Meanwhile, Land Rover rolls out elaborate adventure stories

Here's a neat use of Instagram by Innocean USA for Hyundai—an easy-to-follow quiz that uses 18 separate Instagram accounts and nearly 400 images to help SUV buyers decide whether the Santa Fe, Santa Fe Sport or Tucson is right for them.

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September 2, 2015, 12:06 PM EDT

Southern Comfort Uses Taiwanese Animators to Burn the Word 'ShottaSoCo' Into Your Brain Digital shorts move the brand away from TV

Southern Comfort has become known in the past few years for its quirky, faux-epic TV commercials from Wieden + Kennedy. But the agency and brand launched a new campaign Wednesday that goes in a totally new direction—featuring digital shorts, created in Taiwanese animation, that are designed to worm their way into your newsfeed and teach you a brand-new word to say at the bar.

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September 2, 2015, 10:30 AM EDT

Who Needs McDonald's? Burger King Says It Will Partner With 4 Other Chains on Peace Day Denny's and others pick up where McWhopper left off

Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the McWhopper void.

Denny's may be the largest and best-known of the lot, but the fast-casual chain will be joined by Krystal (a Southern chain similar to White Castle), Wayback Burgers and Giraffas (a Brazilian chain with 10 Florida locations) in offering Peace Day co-branded burgers on Sept. 21.

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September 2, 2015, 9:50 AM EDT

Ad Features a Mysteriously Pregnant Man, but He's Not Carrying a Bundle of Joy Welcoming a less cute baby

In this peculiar ad by Saatchi & Saatchi in New York, a couple experiences their first pregnancy ... with a twist. That's right, it's the man who's pregnant, not the woman. It would give away the punch line to reveal the identity of the client—so just watch the spot first.

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September 2, 2015, 9:17 AM EDT

Marshawn Lynch Just Popped Up on a Shopping Channel to Hilariously Sell Skittles Seahawks star visits Evine Live

If you happened to be zoning out to the Evine Live home-shopping channel on cable TV at 11:04 a.m. ET this morning, you saw a strange sight. Yes, that was Seattle Seahawks running back Marshawn Lynch doing a five-minute segment with Evine's Allison Waggoner—in which the pair chatted about the glory of Skittles, and tried to sell you 36 packs for $14.86.

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September 1, 2015, 11:10 AM EDT

Children Born on 9/11 Star in This Uplifting Campaign About the Power of Doing Good Turning hate into hope

Transformation is the overriding theme of "Born On 9/11," Grey New York's integrated campaign for the nonprofit 9/11 Day organization—featuring PSAs that ask Americans to do at least one good deed next Friday to commemorate the 14th anniversary of the terrorist attacks on the World Trade Center and the Pentagon.

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September 1, 2015, 9:46 AM EDT

Ikea Cooks Up a New Kitchen Like It's a Meal in This Adorably Designed Ad BBH shows how modular fixtures are great ingredients

If you've ever wondered what an Ikea kitchen might look like if it were assembled in a frying pan, you're in luck.

A super cutesy new ad from BBH Asia Pacific features the furniture chain's Metod line of modular kitchen fixtures, getting whipped together as if they were ingredients on a cooking show. The ultimate meal? A miniature version of your next cooking station.

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September 1, 2015, 8:57 AM EDT

Watch This Man Ambush Smokers at the Point of Sale With a Brutally Personal PSA Because smoking doesn't have to kill you to ruin your life

Even if your smoking habit doesn't kill you, it can still make you miserable.

A new PSA from the Brazilian state of Paraña illustrates that point quite effectively with this long-form story of a middle-aged man whose generally happy life is marred by an illness that waited 14 years after he quit smoking to strike.

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August 31, 2015, 11:00 AM EDT

The Couple Who Quit Their Ad Jobs to Travel the World Ended Up Poor and Scrubbing Toilets The uglier side of a year-long creative journey

You remember Chanel Cartell and Stevo Dirnberger, the South African couple who quit their agency jobs this year to travel the world and document the experience. It sounded like a dream, and the lovely Instagram photos have made it look like one.

But halfway through their year-long odyssey (they're currently in Athens, having traveled 25,000 kilometers so far), they've posted a reality check on their blog—a post titled "Why We Quit Our Jobs In Advertising To Scrub Toilets"—in which they share "the uglier side of our trip." It turns out that following one's dream—while working odd jobs in exchange for room and board—involves a lot of dirty work, and more than a few tears.

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August 31, 2015, 10:14 AM EDT

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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