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Dora the Explorer Is a Dream-Crushing Buzzkill in Geico's Excellent New Ad Hey, it's what she does

Geico's "It's What You Do" campaign, while mildly amusing, hasn't produced any true gems—until now.

While it would be nice not to spoil the ending of the Antarctic ad below, Geico kinda gives away the punchline by titling the video "South Pole, Dora the Explorer." Still, it's enjoyable as hell. 

Check out the spot below, along ith a few other recent installments from the campaign.

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April 26, 2015, 11:23 AM EDT

Here's the Most Fascinating Slide From BuzzFeed's 2008 Pitch to Investors An accurate prediction for the site and the media landscape

Back in 2008, BuzzFeed was a two-person editorial operation with 750,000 monthly visitors, but it already knew exactly where it was headed.

It was, at the time, just a sliver of what the media empire would become (it now boasts more than 200 million uniques and almost a billion video views a month). Still, site founder Jonah Peretti was confident in his business model and wanted to sell investors on his vision.

Looking back through the presentation (resurrected this week via a tweet from former New York Times digital exec Martin Nisenholtz and picked up by Quartz), you won't find too many surprises—and that's probably what's most impressive. The deck shows BuzzFeed largely maintained its trajectory, building a sprawling juggernaut atop its early vision of "advertising as content" and "trend targeting."

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April 24, 2015, 12:41 PM EDT

YouTube Star Hannah Witton Gives Candid Advice About Sex in Durex Campaign Answering questions from fans

As brands continue to use popular YouTubers for ad campaign, Durex has found the perfect endorser with Hannah Witton—a vlogger whose non-branded content already includes plenty of talk about sex and relationships.

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April 24, 2015, 11:49 AM EDT

Hallmark's Mother's Day Ads Are Shockingly Edgy. Just Kidding, They're Really, Really Sappy Ready for more love and gratitude for moms?

Adland's trend toward weepy gratitude continues, just in time for Mother's Day, as Hallmark rolls out a series of videos from Leo Burnett in which people express love and appreciation for their moms.

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April 24, 2015, 11:03 AM EDT

Manny Pacquiao Wonders If Mayweather Fight Is On, or If It's All Just a Foot Locker Ad Brand follows up 2014 spot

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real.

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April 24, 2015, 9:42 AM EDT

Zooey Deschanel Says the Word 'Adorkable' Came From Fox Marketing and Isn't Her at All So stop using it, please

Many actors deal with fans confusing them with their characters. But not many have a term like "adorkable" following them around.

Unfortunately for Zooey Deschanel, the star of Fox's New Girl since 2011, a cute marketing ploy for the show's first season has dogged her ever since. The combination of the words "dorky" and "adorable"—featured on billboards for the show's first season—has come to define people's perception of the actress. 

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April 23, 2015, 4:18 PM EDT

Plagued by Haters, a Pilates Trainer Photoshops Herself Skinnier in This Video About Body Image But some still missed the point

No matter how much you accomplish in life, there are always going to be plenty of people online to tell you just how crappy you still are.

Pilates trainer Cassey Ho of Blogilates faces that fact just about every time she posts to Instagram or YouTube, so she decided to make a video about the way haters can corrupt your impression of a healthy body image.

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April 23, 2015, 2:39 PM EDT

These Posh Videos Show You How to Pronounce Ogilvy & Mather 'Like a Lord' Useful lessons for the Spanish

Do the Spanish have a tough time pronouncing "Ogilvy & Mather." Apparently so, judging from this comical video series from the agency's Spain operation—aimed at getting people to pronounce the agency's name "like a lord."

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April 23, 2015, 12:26 PM EDT

Droga5, Morgan Spurlock Show You How the Toyota Mirai Is 'Fueled by Bullsh*t' Fuel cell vehicle harvests its hydrogen

Toyota wants you to know it has a car that literally runs on bullshit.

This new ad for the automaker's Mirai fuel cell vehicle features an engineer visiting a dairy farm, loading a pickup bed with cow manure, taking it to be processed into hydrogen and using it to power a ride.

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April 23, 2015, 11:31 AM EDT

Check Out this YouTuber Making Some Insane Trick Shots With Oreo Cookies Peter Bamforth's tasty skills

Showing crazy trick shots is a pretty good way of getting viral video views, as we've seen in branded efforts from Wheaties (bowling), McDonald's (soccer)—and of course, that old, fake-as-hell Michael Jordan and Larry Bird ad "Nothing But Net."

Now there's a new kid in town, Peter Bamforth—a YouTuber who makes "videos about anything and everything." But he's particularly adept at trick shots. His "EPIC Ping Pong Trick Shots" video from 2011 got 300,000 views.

And now, he's returned with more trick shots—starring Oreo cookies.

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April 23, 2015, 11:09 AM EDT

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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