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You'll Nether Believe How Mr. Sketch Scented Markers Get So Stinky Flatulent fruit infusion

And you thought beans were the musical fruit.

This memorable ad from BBH New York humorously suggests that Mr. Sketch scented markers get their smell from actual fruit farts—as we see a blueberry cutting a squeaker inside a fantastical Roald Dahl-esque odor-extraction lab.

The flavorful flatulence infuses one of the venerable Newell Rubbermaid brand's blue marker pens, and we're led to believe this same method applies to apple, raspberry, cherry, lemon and other scents in the Mr. Sketch line.

"We wanted a simple, entertaining concept that people would get right away," BBH group creative director Gerard Caputo tells Mashable. "And since the name of the product isn't intuitive to the benefit, we wanted to do a little education."

Smells like a gold Lion to me! At any rate, the ad should amuse kids of all ages, even if the pungent manufacturing process on display doesn't pass the smell test.

July 28, 2014, 10:17 AM EDT

Ad Creatives Launch 'ManServants,' Offering Hunks for Hire Who Aren't Just Strippers For the woman who wants more than junk in her face

Ladies, if your idea of a good time doesn't involve a male stripper waving his junk in your face, you might want to consider instead getting a dapper hunk to cater to your every need from a respectful distance.

A new company, aptly called ManServants—conceived by a group of San Francisco-area ad creatives who've worked at AKQA—is out with a video inviting women to pay men in tuxedos to hold parasols and refill their champagne glasses, even if it means wading through a pool while still dressed in black-tie attire. Customers interested in a more casual experience might pay a guy in a cool white jeans jacket or beanie to hang around snapping photos of a client and her girlfriend, or to hold her tablet for her while she takes a bubble bath. Men are also welcome to hire manservants, the ad suggests, perhaps to put on a push-up show and not talk.

The service itself isn't set to launch until fall. But even the commercial struggles against the incredulity of the idea, reassuring viewers at the end: "This is a real service." In other words, the spot is pretty well put together, if also fairly silly. It wraps its product in a thin critique of gender politics, as if the product it's hawking is somehow more progressive than a naked faux-fireman, rather than just an alternate, more-reserved fantasy for sale, itself rooted in traditions of power and privilege. Regardless, to each her own.

Mostly, it's surprising there isn't already more competition in the space—not counting, you know, gigolos, minus the sex.

Note: While not explicit, the video is probably NSFW.

July 28, 2014, 9:09 AM EDT

Return to Rushmore: Best Buy's Back-to-School Ad Channels a Wes Anderson Classic Sadly, no Bill Murray

Wes Anderson's Rushmore was a clear inspiration for Best Buy's back-to-school spot, which, like the 1998 film, focuses on a student juggling an excess of extracurricular interests.

Created by Crispin Porter + Bogusky, the ad's clearest connection to the film is The Creation's rowdy 1967 track "Making Time," which also plays over the movie's opening montage. (You can revisit Anderson's excellent Rushmore intro below).

Let's hope the student in the spot has a less tumultuous school year than Rushmore anti-hero Max Fischer, who deals with everything from Olivia Williams' unrequited love to a no-holds-barred feud with Bill Murray.

Anyway, it appears that Anderson's oeuvre, which straddles the line between art house and mainstream, has seeped into the collective consciousness and inspired a new generation of commercial creativity. (Wes' chest must be swelling with pride now that his quirky coming-of-age tale is providing a template to help lure customers to the retail floor.)

Asked if the spot was indeed a literal homage to "Rushmore," a coy Best Buy rep told AdFreak: "Any time you’re compared to an Academy Award-nominated director, that's a good thing. And to be honest, better to channel Wes Anderson than Wes Craven."

Via Technology Tell.

July 25, 2014, 7:00 PM EDT

Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con Sure to inspire some heavy breathing

Photo: @StarWars on Twitter

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car.

The car, a modified Chevrolet Corvette C5, incorporates a lot of Vader's helmet details into its design, along with a 526-horsepower LS3 engine and custom red line tires. It's always the details that make things like this so fun.

The ad promoting it mixes driving footage with a custom Emperor Palpatine monologue, otherwise presenting itself almost like a typical car ad. But I think the atypical car on display here more than makes up for it.

 

July 25, 2014, 2:08 PM EDT

Reebok Gets Into the Bacon Business, Catering to CrossFitters' Sizzling Indulgence Brand ships meat to athletes and takes it on the road

It's a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor tires 20 yards. The CrossFit Games kicks off this week, and to celebrate, Reebok is releasing a new product: Reebok Bacon.

CrossFitters as a whole are notorious for also abiding by a Paleo diet, which allows and praises the consumption of smoky, savory strips of tasty bacon.  

The sneaker brand, once thought of as a go-to for mall walkers, has revamped its image to cater to a hipper, younger crowd, and there's no doubt that bacon has taken on a cult-like status in recent years. 

Reebok Bacon was created by agency Venables Bell & Partners, which notes: "In sticking with Paleo recommendations, Reebok Bacon is uncured and contains no nitrates, preservatives, MSG or sweeteners. Packaging in dry ice will keep the bacon refrigerated until recipients throw it in the skillet." 

Beyond sending packages directly to athletes and others in the community, Reebok will have a physical presence at the 2014 Reebok CrossFit Games with its very own Reebok Bacon Box—a food truck handing out bacon-based menu items to CrossFit Games attendees. While it's tapping into what I feel is a little bit of an overdone trend (I'm over the bacon thing, the mustache thing, the bacon-as-a-mustache thing), Reebok Bacon will likely be a hit for CrossFit diehards. 

Click to Read More →

July 25, 2014, 10:20 AM EDT

Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size Cute, and not bad for the planet either

Here's a lovely little packaging idea from Nike, and we do mean little.

The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from looking at the box, which was designed to be one-third the size of a regular shoebox.

As you can see from the video below, the sneakers easily fold up and fit inside. It's a cool idea for a few reasons—it uses less cardboard, it cuts down on shipping space, and of course, it communicates a product benefit right in the packaging. A great example of thinking outside the box—about the box.

Unfortunately, it was only promotional packaging for the launch, and wasn't used on a mass scale. Still, it earned Publicis Impetu a silver Lion in Design at Cannes last month.

Credits below. Via The Dieline.



Click to Read More →

July 25, 2014, 7:22 AM EDT

Internet Hero Hunts Down All 74 Stickers From Apple's New Ad He even found alternatives for most of the fake ones

If you watched that new Apple ad with dozens of stickers adorning a MacBook Air and felt compelled to track down all 74 in real life, I have bad news and good news.

The bad news is, uh, that's a strange and unnatural compulsion you've got there. The good news? Someone already did it for you!

Mike Wehner at The Unofficial Apple Weblog sussed out all 74 stickers featured in the ad, and while several weren't actually available for purchase, he came up with some pretty good alternatives.

You'd think that a brand that built a commercial around customizing its product would have planned to offer all of its examples for easy purchase, but apparently not. Maybe Apple was hoping to target people who already own cool decals and convince them to buy a nice $1,000 computer or two to go with them.

July 24, 2014, 3:34 PM EDT

Expedia Travels Back in Time to Recreate Your Best Throwback Thursday Photos One a week through August

Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more memorable ads was the 2012 spot about the father's difficult journey to accepting his lesbian daughter.)

Now, the travel site is getting even more ambitious—and more social—as it travels back in time with a fun project around people's Throwback Thursday photos.

Between now and the end of August, Expedia is asking Instagram and Twitter users to tag their #tbt photo with @Expedia and #ThrowMeBack. Each week the company will pick one lucky winner and give them a travel voucher so they can indulge their nostagia and return to the place where the photo was taken—and recreate it.

Or, says Expedia, you can travel somewhere different and make a new memory—which seems to suggest this campaign is less about actually recreating the old snapshots and more about just piggybacking on the #tbt trend in general. However, the brand is asking the winners to send in the recreated photos with the goal at the end of the campaign of telling a photo story with all the side-by-sides.

"We all have great memories of summer vacations," says Dave Horton, creative director at 180LA. "So to promote the nostalgia of summer travel, we wanted to tap into the most nostalgic trend out there, #tbt."

To promote the contest, Expedia has posted the video below, "Back to Ocean Beach," showing one family's journey from Washington State to their old beach spot in San Diego to recreate a cute photo from the '80s.

Read more about the campaign at instagram.piqora.com/expediathrowmeback.

July 24, 2014, 2:59 PM EDT

Leave It to a Laxative Brand to Make the Year's Most Uncomfortable Ad Welcome to poop prison

At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds in prison?

Indeed, orange is the new brown in this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they're huddled around ... is that ... ? No, it's not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian.

"Only you can set them free," explains the tagline. If the point is to make the viewer as uncomfortable as a constipation sufferer, mission accomplished.

The agency, McCann Health in Shanghai, says the ad ran in Singapore newspapers and bus shelters. "Instead of approaching the dramatization from the patient's [point of view], we approached it from the excrement's," the agency says. True enough.

Brand awareness is up "from almost zero to 21 percent" among the target, McCann claims, and the purchase intention rate increased 57 percent. The agency adds that it expects similar success from the next round of "media bursts" this year.

Below is the full ad in all its glory. Click to expand, if you dare.

Via Ads of the World.



CREDITS
Client: Dulcolax
Agency: McCann Healthcare Worldwide, Shanghai
Executive Creative Director: Kevin Lee
Creative Directors: Danny Li, Band Bai
Art Directors: Danny Li, Band Bai, Qin Qian
Copywriters: Kevin Lee, Bati Wu
General Manager: Joanne Wang
Business Director: Yama Chen
Account Manager: Celine Lv
Production Company: Visionary Group

July 24, 2014, 11:45 AM EDT

Japanese Toyota Ad With Dancing Gorilla Is So Preposterous, It's Actually Great Just try to look away

Imagine, if you will, "What Does the Fox Say?" Now, picture Psy's "Gangnam Style" mating with it. Oh, and now throw in the Cadbury gorilla. Think adver-dance-ment. Got it? Good. Now press play.

I can only imagine that was Dentsu Aegis's pitch to Toyota before producing the ad below, which will surely be the oddest 1:46 of your day. Double that, actually, as you'll probably watch it twice.

The plot is simple: A group of Japanese businessmen are driving through the jungle in their Toyota truck, as Japanese businessmen so often do. But one of them has to pee, so they pull over. We won't spoil the rest, but it's definitely weird and actually pretty awesome. 

It's part of a rather clever campaign called "Do the Wakudoki," in which consumers are encouraged to submit clips of themselves dancing to win a trip to Tokyo (or also some Beats headphones). If you think you have the moves, Do the Wakudoki all the way to Tokyo. 

Via Ads of the World.

July 24, 2014, 11:17 AM EDT

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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