More Adriana Lima: Here's Her Teleflora Super Bowl Spot Give flowers and get sex, she tells men

If you've watched her wave a flag for five hours and still need more Adriana Lima, here's her Telefora ad that's airing Sunday on the Super Bowl. Her advice to men for Valentine's Day? Give flowers, get sex in return. The talking-flowers commercials from recent Super Bowls were pretty amusing, but clearly this company is done trying to be clever and will now just give men a concrete reason for making a romantic gesture. Kia and Teleflora could both owe Lima a giant bouquet of flowers after Sunday.

See Adweek's full Super Bowl coverage here.

Vote for the Best Super Bowl Spot at YouTube's Ad Blitz Winner gets homepage love on Feb. 18

USA Today has long had a stranglehold on ranking the Super Bowl spots through its Ad Meter. But last year's total fail by the paper's 282 volunteers (Bud Light's "Dogsitter" and Doritos' "Pug Attack" tied for first place, with the eventual Emmy winner, Chrysler's "Born of Fire," deemed to be the 44th best out of 61 spots) has people eagerly seeking an alternative. They may well find it in YouTube's Ad Blitz, which is asking viewers to vote for their favorite spots after the final whistle is blown. Voting will continue through Feb. 13, and the winning spot will be featured on the YouTube homepage on Feb. 18. So, let's recap. With Ad Blitz, you have hundreds of thousands of visitors to the world's top video site voting over the course of a week. With the Ad Meter, you get knee-jerk reactions from a couple hundred people who wouldn't know a good ad if it hit them in the crotch like a can of PepsiMAX. Your choice.

See Adweek's full Super Bowl coverage here.

Amateur Hockey Players Treated Like Pros by Budweiser Canada Great sports stunt timed to Super Bowl

We've been focusing on the U.S. Super Bowl ads this week, but here's a good one that will air on the Canadian broadcast. Filmmakers told two recreational hockey teams in Port Credit, Ontario, that they were filming a hockey documentary—but it was actually Budweiser Canada, who surprised the amateurs by filling their empty stadium with cheering fans, cheerleaders and sportscasters, giving the feel of a pro game. As you can see in the clip, the players were stunned. Flash mobs—I guess they're still good for something. Nice work by Anomaly.

See Adweek's full Super Bowl coverage here.

Kia Posts a 5-Hour Video of Adriana Lima Waving a Flag The ultimate in extended Super Bowl teasers

Kia's first Super Bowl teaser this year was a 15-second clip of supermodel Adriana Lima waving a checkered flag. Now, the automaker has unveiled a companion piece—a five-hour video of supermodel Adriana Lima waving a checkered flag. It's all in super slo mo, so it's kind of cheating. But Lima's fans don't seem to mind. "Need this in 1080p," says the the top comment on YouTube. (The person who emailed us the clip opined: "It might be the greatest thing on the interweb.") It certainly is the longest Super Bowl teaser in a year of long teasers. Lima appears with half of the Western world in Kia's actual Super Bowl ad—see the extended cut here.

See Adweek's full Super Bowl coverage here.

How a 3-Year-Old Got a Grocery Giant to Change a Product Name Tiger Bread becomes Giraffe Bread

Rebranding a product is usually the least heartwarming process in the world, which is what makes this news from Britain so refreshing. Grocery chain Sainsbury's has announced it will change the name of its Tiger Bread to Giraffe Bread thanks to an online campaign that began with a 3-year-old's letter. Last year, Lily Robinson (with help from her mom) wrote to Sainsbury's and asked: "Why is Tiger Bread called Tiger Bread? It should be called Giraffe Bread." The store responded with a nice note and a gift card, which Lily's mother posted on Facebook. That set in motion a chain reaction that saw thousands of Likes and shares on Facebook, along with news coverage around the world. This week, the store made the change official: "In response to overwhelming customer feedback that our Tiger Bread has more resemblance to a giraffe, from today we will be changing our Tiger Bread to Giraffe Bread and seeing how that goes." It's a coup for common sense, customer service and budding brand planners everywhere.

See also: A 5-Year-Old's First Impressions of Brand Logos

Watch All 61 Ads From Last Year's Super Bowl in 2 Minutes Our epic montage from the 2011 game

Many of you have expressed frustration at seeing so many 2012 Super Bowl commercials released early. It does ruin a bit of the surprise. Perhaps a better way of getting in the mood for Sunday's game is to watch all of last year's commercials. Below, check out Adweek's two-minute montage featuring all the spots from Super Bowl XLV. We'll be doing a similar montage early next week for the 2012 ads, so keep an eye out for that.

See Adweek's full Super Bowl coverage here.

Kia Throws Everything but the Kitchen Sink Into Super Bowl Ad Adriana Lima, Mötley Crüe, Chuck Liddell, etc.

It's officially the year of the Super Bowl anti-teaser—with a load of advertisers releasing extended versions of their Super Bowl spots early, rather than the traditional 10- or 15-second teasers. Acura, Honda and Volkswagen have done so. And now we can add Kia, which today unveiled a 90-second version of its ad, which will air in the game as a :60. Sometimes less is more—but not in this spot. Created by David&Goliath and director Noam Murro, it features Adriana Lima, Mötley Crüe, Chuck Liddell, bull rider Judd Leffew, fairy dust, thousands of bikini-clad women, pyrotechnics, two lumberjacks sawing a giant sandwich in half. It's flashy and will look good on an 80-inch HD television. Some people might even spot the Snow White Pearl Optima Limited in there.

See Adweek's full Super Bowl coverage here.

L.L. Bean Recreates Old Catalog Covers as Modern-Day Photos Part of company's 100th birthday celebration

When I learned that L.L. Bean hired photographer Randal Ford to recreate four of its old illustrated catalog covers as photographs for the Maine retailer's 100th birthday celebration, my initial reaction was: L.L. Bean still publishes catalogs? Indeed it does. The first photo is based on artwork from 1933, showing a grandpa-type and a young boy in a fishing scenario. Reboots of covers from 1956 and 1966, both depicting family scenes, are set to follow. The source material for the year-end holiday book hasn't been revealed. (Santa hunting reindeer in the woods? Surely they did that one at some point.) This is a solid concept that feels appropriate for a brand famous for its rugged gear that, in many ways, hasn't changed much in a century. The fusion of vintage and modern—combining items from Bean's archives with pieces in its current collection (and Gramps' waders from an eBay auction)—achieves a certain poignancy. My gripe is with the Photoshop-heavy note-for-note nature of the recreations. Why not tweak the basic concepts from the classic covers using contemporary-looking models and 2012 set-ups, crafting true reinterpretations instead of copies? The original images could run as gatefolds for contrast. That approach would strengthen the timelessness theme and suggest that the company's overall commitment to quality—epitomized by the seemingly indestructible Bean Boot itself—never wears out. Read more about the project here. Full size images after the jump. Via Laughing Squid.

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General Electric Joins Super Bowl Lineup With Pair of :45s BBDO crafts inspirational spots with employees

General Electric is jumping into this year's Super Bowl lineup with the two :45s below, focusing on GE employees and how the company helps keep the economy moving and other businesses and whole communities humming. In one spot, GE employees in Louisville's Appliance Park show how the company is changing the way appliances are manufactured in the U.S. In the other spot, GE employees in Schenectady, N.Y., discuss how they help power cities, schools, businesses and even beer. The ads from BBDO in New York, inspirational in tone and airing in the first and third quarters, follow similar though longer spots that were posted to YouTube in November, showing GE employees visiting cancer patients and seeing their aviation creations in flight. One other Super Bowl advertiser that will be pleased about this GE campaign is Anheuser-Busch. The Schenectady spot has a whole scene about Budweiser.

See Adweek's full Super Bowl coverage here.

Samsung Makes Fun of Apple Fans Again in Super Bowl Spot Teaser released by 72andsunny

Here's another Super Bowl ad teaser to add to the pile. (Companies who aren't revealing anything about their spots are the exception this year.) This one's for Samsung—a 45-second clip ahead of the company's 90-second spot on Sunday. Like an extremely popular earlier Samsung spot, this one—for the upcoming Galaxy Note, directed by Bobby Farrelly, set to air in the fourth quarter—makes fun of hipster-sheep Apple fans who spend half their lives waiting in line for Apple products. "The next big thing is already here … again," says the copy on the teaser.

See Adweek's full Super Bowl coverage here.