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Dollar Shave Club Trolled by Thousand Dollar Shave Society, for Guys Who 'Make Babies on Purpose' Stop slumming it and grow up already

There's a certain type of gentleman who can't be bothered with clubs. He wouldn't be associated with anything other than a society. And if you're the type of chap who needs some pampering, well, perhaps you'll be willing to pay $1,000 to shave the hair off your face.

The Thousand Dollar Shave Society (a blatant troll on the Dollar Shave Club) is aimed at a different class of male who enjoys the finer things in life, like shaving utensils made of animal parts. The goal of the video below is to encourage manscapers to treat themselves to a classy evening of intentional baby making because apparently dudes who use normal razors just aren't ready to make babies on purpose.

What on earth is in this kit that makes it $1,000? Well, it turns out the base price is $245, but there's an optional item called a "Stag Antler Shaving Mug" that costs $755.

So, take a look at this entertaining spot for a preposterous product.

And order at your own risk.

September 30, 2014, 12:27 PM EDT

Teens in Horror Movie Make the Stupidest Decisions in Amusing Geico Ad 'It's what you do,' says new campaign

Geico introduces its latest advertising theme, "It's what you do," in this amusing horror-movie sendup from The Martin Agency that breaks just in time for Halloween.

Much like the insurer's "Did you know?” commercials, and the ads featuring Maxwell the pig and Caleb the hump-day camel, "It's what you do" espouses the wisdom of switching to Geico in order to save money. Some other things people do aren't nearly so clever.

For example, teens in scary films are famous for making bad choices that significantly increase their peril. That's just "what they do." Here, a bunch of numbskulls on the run from a murderous maniac look for a hiding place—and consider an attic, a basement, a spooky running car and a garage crammed full of chainsaws.

When one girl suggests hightailing it to the cemetery, that actually seems like a smart idea, because this clueless crew will probably wind up dead anyway.

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September 30, 2014, 11:46 AM EDT

KLM Warms 9 Million Hearts With Adorable Beagle Who Returns Lost Items But don't be that impressed by this little guy

Anyone who says flying is a terrible experience hasn't had a missing carry-on item returned by KLM's lost-and-found delivery beagle.

Say what, you say?

It's simple, says KLM: Its trained beagle traces the scent of left-behind personal effects—maybe a pink iPhone, or some headphones—and chases down the owner while he or she is still in the airport. Joy, gratitude and cooing abound, warming even the most frozen and incredulous jet-lagged souls (including more than 9 million YouTube viewers at last count).

Is this an excerpt from a 20th century movie about a dog with a big heart who teaches people a thing or two about humanity? Nope, this is an ad by DDB & Tribal Worldwide for a Dutch airline, which is shrewd to pretend it employs a dog who will always be more genuinely happy to see you than any bipedal flight attendant, because the dog will hold out hope that you might reward its loyalty with a snack, but forgive you—or at least forget—if you don't. (Before you hesitate to break off a piece of that beef jerky, don't forget that dogs are people, too.)

Too bad it's all a sham, if a wildly popular one, designed to promote KLM's obviously inferior humankind methods for returning lost items. In other words, it will leave you feeling cheated and disoriented, which at least is consistent with lots of flying experiences.

September 30, 2014, 9:16 AM EDT

Yes, Barbarian Group Has a Waterless Hot Tub. But Look What Barton F. Graf Has Something better

These agency tours of The Barbarian Group are pretty impressive. But you know who's not that impressed? Fellow New York agency Barton F. Graf 9000.

When Barbarian Group released its Vimeo video showing off its giant, snake-like, resin-poured "Superdesk," Barton F. Graf responded with its own video about its own enormous piece of continuous furniture—called the floor.

Last week, Adweek went into the Barbarian offices for a closer look, and got to see the agency's waterless hot tub (see below). But once again, Barton F. Graf ups the ante with a waterless kiddie pool. Look at how childlike and playful it is. Clearly it must produce better ideas than the hot tub does.

Obviously Barbarian is cool, but it will never be the coolest.

September 29, 2014, 5:27 PM EDT

Jeff Goldblum Is Out of His Mind in Tim & Eric's Loony Ad for GE Lighting Brand does a 180 with fake infomercial

GE has been doing a lot of poignant ads through BBDO New York lately—the dreamy fantasy world of "Childlike Imagination" (an Emmy nominee this year); the haunting dystopia of "Ideas Are Scary"; the adorably odd science fiction of "The Boy Who Beeps."

So, obviously it was time to completely change things up—and hire Tim & Eric (aka, Tim Heidecker and Eric Wareheim) to direct a barely clothed but great-haired Jeff Goldblum in this totally bonkers fake infomercial for the GE Link lighting solutions.

It's kind of all over the map, but the two-minute spot has lots of enjoyable over-the-top moments—particularly the peppy transitions from super-suave Goldblum to the "unremarkable nobodies" who deliver the testimonials.

A fake infomercial isn't the route you'd typically choose for explaining new technology like GE Link. But this seems to be more of an awareness play. We'll find out later whether it really does make everyone look like a cocky, raven-haired movie actor.

Credits below.

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September 29, 2014, 3:30 PM EDT

Facebook, Twitter and Instagram Logos Are Ingeniously Redesigned for Breast Cancer Awareness Check yourself, not just your feeds

Ask anyone you know how they feel about boobs, and I'm pretty sure it will be positive. Indeed, you'd have a hard time finding anyone hesitant to sing their praises.

Below is a fun series of ads from DDB Singapore timed to Breast Cancer Awareness Month in October. They'll hit close to home for anyone who regularly uses social media and happens to have breasts, or knows anyone who has them (and wants them to be healthy). The familiar logos have been redesigned to anatomically pay homage to breasts and remind you to perform an exam—on yourself, or someone you care about—as frequently as you check your social feeds. 

The ads, for the Breast Cancer Foundation, also point to an online petition urging social media giants Facebook, Twitter and Instagram to actually change their logos temporarily for the cause. So, check out the ads below, and consider a screening so you can live longer to keep liking and faving.

Via Design Taxi.

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September 29, 2014, 2:31 PM EDT

This Interactive Time Capsule Wants to Grant You Immortality as a Digital Avatar Yourbot preserves your persona for posterity

Today's cool but slightly horrifying vision of the future comes courtesy of Yourbot, which is a combination of a digital time capsule and man's search for immortality.

Yourbot is a service that creates a psychological profile of you, then uses photos of you to create a 3-D digital avatar that can be shared with your descendants after you pass on, fully capable of communicating your memories and personal anecdotes such as your first kiss.

While users will primarily interact with Yourbot on the Web or via a mobile app, the creators are also developing a voice-activated device featuring your interactive avatar. The device will only be available to Kickstarter backers. 


September 29, 2014, 1:22 PM EDT

Volvo Really Takes the Plunge in Powerful Ad That Leaves the Car on Shore Grey London's 'The Swell'

In its first global campaign for Volvo, Grey London strives for a "quietly epic" tone to position the Swedish nameplate more firmly in the premium auto space. Director Marcus Söderlund, working through Academy Films, delivers the goods with a visually compelling minute-long film called The Swell.

We open on a moonlit beach, where a Volvo XC60 sits in the sand, the hum of its radio melding with the sounds of the sea. "To feel, to really feel, is a rare thing these days," a voiceover says. We watch a woman paddle her surfboard through dark, choppy water as a huge wave rises with thunderous force … and the tagline, "Seek feeling," flashes on screen.

The Swell weaves its tale in moody hues, offering glimpses of the car as it focuses on the lonely surfer and approaching wave. (Söderlund also directed Grey London's fiery Vodafone ad about emergency responders.)

It's an unexpected approach, and the first campaign from global creative director Hollie Newton, who joined Grey last year from Wieden + Kennedy, where she contributed to award-winning efforts for Lurpak butter. For Lurpak, she designed sensory experiences with cheeky, playful subtexts that reminded viewers not to take the ads too seriously.

The Swell shares this "sensory" sensibility, but ratchets up the intensity to a point where I imagine some viewers might be put off. Even so, Grey deserves credit for making a commercial that ripples with energy without drowning in car-ad clichés.

Credits below.

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September 29, 2014, 1:02 PM EDT

Meet Frankenagency's Monster, a Beast Built to Handle Every Idiotic Client Demand Halloween comes early

If you've ever done any work for anyone, ever, you've hopefully learned a little something about how it works. Inevitably, the person will make your life hell the entire time, and then make it worse—by throwing a million dumb and unrealistic requests at you in the 11th hour. 

Folks in the agency world know this all too well in dealing with clients. And the hilarious cartoon infographic below depicts the relationship pretty well.

Meet Frankenagency's Monster. A terrifying beast out of myth and folklore. Or as the cartoon says: "A vile creature spawned from insane client expectations."

Highlights include the "Pixel Monkey," who can instantly make babies cuter, among other asinine last-second changes; the "Viral Wand," which can turn any terrible Web video into an Internet sensation. 

Take a look below, and weep.

Via The Agency Post. 

September 29, 2014, 12:15 PM EDT

Dole Printed Some Very Special Bananas for 200 Runners of the Tokyo Marathon Finish times and more

Kudos to Dole and Denstu Y&R for making what might be the coolest bananas in the world.

At this year's Tokyo Marathon, 200 runners received personalized Dole bananas with information like finish times and praise from Facebook friends all printed in edible ink (though hopefully nobody tried to eat the peels).

The idea manages to be pretty sweet, even if it is a little silly … not altogether unlike a banana. It aimed to amplify Dole's broader role of handing out some 91,000 bananas to participants in the race, and by the agency's measures, it was a roaring success, earning some $1.1 million in media coverage.

Dole determined the winners of special trophy bananas by lottery, but even the boring, textless bananas available to all the runners were still "Gokusen," or the high-end kind that can cost $12 a bunch—or as much as $6 per banana with special gift packaging.

Then again, in a culture where gift giving is prevalent, and where supermarkets therefore tend to carry $300 cantaloupes—and where even more special melons have sold for  $16,000—a pricey banana starts to sound like a total steal.

Via Design Taxi.

September 29, 2014, 9:12 AM EDT


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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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