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Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views Barton F. Graf shows a softer side to the Wizard

There are fewer explosions and more dialogue in Barton F. Graf 9000's new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of the Wizard featured character.

In "Preparation," he looks into his bedroom mirror, peels back his hoodie to reveal a massive black pompadour and psyches himself up for another long day on the battlefield. In "Magic," he halts his fireball throwing in the middle of the battlefield to pull a white rabbit out of his hoodie—but don't worry, he hasn't turned into a kids' party magician.

The spots have more than 6 million views each since being posted to YouTube on Thursday. They'll break on TV this weekend. (Last year's 60-second spot has 22 million YouTube views.) Rounding out the campaign are five outdoor posters, each with a different character and headline. "Look into the eyes of my moustache," says one with a close-up of Barbarian's face, "and know despair."

See all the work below.

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August 29, 2014, 1:19 PM EDT

LG Asked for 'Mom Confessions,' and Moms Delivered From parenting life hacks to a hungover Easter bunny

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action.

While the appliance brand and agency Hill Holliday seeded the campaign with their own Tumblr posts ("I go running to relieve stress. Just kidding, I drink margaritas."), there are plenty made from the keyboards of your next door neighbor or PTA president and submitted to

Some of them are funny, some are actually from dads, and some are quite brilliant ("My child thinks the ice cream truck is a music truck. We dance as it goes by."). Of course, some left me making a face like I just had a bite of day old yogurt, know what I mean?

Here are a few of the better ones, slowly transitioning to the rather sad:

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August 29, 2014, 1:10 PM EDT

Eight O'Clock Coffee Is Bringing to Life the Central Perk Coffee Shop From Friends Pop-up store set for NYC

Rejoice, Friends enthusiasts! Your dream of sipping coffee at the iconic Central Perk will soon become a reality.

It's been 20 years since Ross, Phoebe, Monica, Joey, Chandler and Rachel first graced our TV screens, and the love for the gang remains strong, if all of the people on my Facebook feed are to be trusted. To celebrate two decades of shouting "Pivot!" every time a friend announces he's moving, Warner Bros. Television Group, Warner Bros. Consumer Products and Eight O'Clock Coffee are partnering to create a Central Perk pop-up in New York.

It'll be short-lived—the shop, created with help from agency Source Marketing, will open Sept. 17 at the corner of Lafayette and Broome Streets, and close Oct. 18—but fans can hang out on the weird orange couch, listen to a rendition of Smelly Cat, see some special guests (Gunther will be there) and maybe, I don't know, try to figure out how Rachel afforded to live in a sprawling Manhattan apartment on a barista's salary.

It's a brilliant partnership for Eight O'Clock, which will also be adding a special Central Perk blend to its coffee line next month, if you want to K-Cup your way to a Friends-in-your-travel-mug experience.

UPDATE: Turns out, it will only be available in bags, not as K-Cups. So maybe you could just brew a pot for all your—Wait for it! Wait for it!—friends.

August 29, 2014, 12:33 PM EDT

9 Charity Stunts That Want to Be the Next Ice Bucket Challenge From bear mace to camel toes

Eventually, every celebrity and politician (though hopefully not every brand) will have taken the Ice Bucket Challenge. So, what next?

The moment the ALS campaign went crazy, we braced for the inevitable slew of copycats. The only question is, Which one will completely hijack your news feed next?

Below, Adweek takes a look at some of the contenders.

Lather Against Ebola Challenge

More than 3,000 people have been infected with Ebola, and more than 1,500 have died. Though the disease has a horrifically high mortality rate of 90 percent if untreated, Ebola can be spread only through contact with the bodily fluids of an infected person. So, simple measures like hand washing can prevent outbreaks. Edith Brou, an Ivory Coast blogger, was inspired by the ALS trend to create the Lather Against Ebola Challenge. Ebola hasn't yet spread to the coast, and Ivorians are determined to keep it that way with the challenge and some catchy tunes. There is no specific fund to donate to—awareness of prevention is the key of this campaign.

Pros: Easy to remember, easy to complete.
Cons: No direct benefit to those already suffering.
Rating: Three ice cubes out of five.

Bear Mace and Waterboarding Challenge

A gentleman in a "Party with Sluts" T-shirt was challenged ALS style and upped the ante by getting bear maced and waterboarded to raise awareness of suicide by veterans. An average of 22 veterans commit suicide each day, and a little waterboarding and bear mace are apparently not nearly as bad as what many of our veterans experience. There's no specific charity affiliated with this challenge, and it's unlikely it will catch on—but hey, now you're aware of it.

Pros: With a lot of blog coverage, more people are aware of how many veterans are lost to suicide every day.
Cons: Who in their right mind would take this challenge? (Actually, a surprising number of people.)
Rating: Two ice cubes out of five.

Taco Beer Challenge

It started as a Twitter joke by @AndreaGrimes, but now the Taco Beer Challenge is legit making money and headlines for pro-choice organizations. What do tacos and beer have to do with abortion rights? Well, what does ice have to do with ALS? Adventurous pro-choice advocates are taking it up a notch by eating a taco and drinking a beer while donating.

Pros: It's really easy to eat a taco and/or drink a beer.
Cons: Pro-lifers attacking you directly on Twitter.
Rating: One ice cube out of five.

Plant a Tree for Groot Challenge

Did you enjoy Guardians of the Galaxy, in which Vin Diesel plays a glorified Ent (sentient tree creature) named Groot? Then you will probably enjoy joining Diesel's followers in helping to plant a tree for Groot. The Plant a Tree for Groot Challenge is simple, and the benefit is obvious. The only thing better than funding research is being the change you want to see in the world. Besides, we should probably be more concerned about guarding the future of this planet than the future of the galaxy writ large.

Pros: Celebrity backing, connection with popular movie, large fan base.
Cons: No specific charity. Get on it, Arbor Day Foundation!
Rating: Four ice cubes out of five.

Rubble Bucket Challenge

Unable to find ice cubes in a war zone? Clean water too precious a commodity to pour over your head? Ayman al Aloul, a journalist, wanted to raise awareness of the conflict in Gaza but had to improvise with a bucket of rubble from damaged buildings. He doesn't challenge specific people, but does challenge us all to be empathetic to the suffering in Palestine and raise awareness of the situation with #remainsbucketchallenge. And he does it while making Westerners feel really stupid about wasting clean water and ice, which we can easily get in abundance.

Pros: Draws attention to the first-world nature of the ALS challenge.
Cons: No specific charity. Difficult to replicate.
Rating: Two ice cubes out of five.

Rice Bucket Challenge

Perhaps the best pun-based version on the Ice Bucket Challenge is the Rice Bucket Challenge in India. It's easy. Give a bucket of rice to someone in need, or if you can't, donate to sponsor meals for children. The Rice Bucket Challenge was created by Manju Latha Kalanidhi, who thought the waste of water was impractical. With tens of thousands of likes in just a few days and massive amounts of Indian press coverage, you can expect local versions to pop up in other countries.

Pros: Immediate, local effect with zero waste.
Cons: It would have to be altered to spread out of Asia, but this one could go all the way.
Rating: Five ice cubes out of five.

No Ice Bucket Challenge

For all the haters out there, the No Ice Bucket Challenge is the anti-Ice Bucket Challenge. The gist is, just donate to the charity of your choice and then shut up about it, geez. Ironically, it's basically bringing us back to the time before ice buckets when people just gave to charity sans gimmick. Except for those T-shirts and one-for-one products and stupid races and—look, the point is we're already sick of the whole thing.

Pros: No water waste. Haters gonna hate.
Cons: Trading stupid ice water videos for self-righteous whining about said same videos.
Rating: Two ice cubes out of five.

Camel Toe Challenge

While camel toe is generally an undesirable situation, the Camel Toe Challenge encourages it—for cervical cancer awareness. Easy to replicate and sure to make a splash in your Facebook feed, you can expect to either be rolling your eyes or enjoying this challenge a little too much for at least a month.

Pros: Lots of camel toe pictures, if you're into that.
Cons: Lots of camel toe pictures, if you're not into that.
Rating: One ice cube out of five.

ISIS Bucket Challenge

Radio host Mike Slater from the conservative network The Blaze posted a YouTube video where he appeared to scald himself with hot soup and challenged Jon Stewart, Rachel Maddow and Michael Moore to do the same. Then, on second thought, he says, "No wait, this goes to the guy in the black hood from ISIS." Slater admitted later that the whole thing was faked and he did not actually scald himself with hot soup. Of course, he's not the only one to have noticed that "ice" and "ISIS" sound similar, so there are a couple of these popping up, but don't expect it to become the next big thing.

Pros: Did you have any idea who Mike Slater was before this?
Cons: Attempting to hijack a charity message for strange political grandstanding.
Rating: Zero ice cubes out of five.

August 29, 2014, 11:50 AM EDT

60% of U.S. Families Have No Disaster Plan, but This Ad Hopes to Change That Deutsch N.Y. takes somber approach to FEMA campaign

In the case of a true disaster, how prepared will your family be? A bleak new PSA raises the question in ways that emergency managers hope will get Americans thinking.

Preparedness is the watchword in Deutsch New York's pro-bono campaign for the Federal Emergency Management Agency. The effort, released through the Ad Council and timed to coincide with National Preparedness Month in September, encourages families to devise emergency plans before catastrophe strikes.

"The first step to preparing for disasters is simple, and it's free—talk to your family and make a plan," said FEMA administrator Craig Fulgate. The goal should be to determine a place to meet and a way to communicate if cell service is disrupted, he said.

The organization estimates that 60 percent of families have no contingencies in place, and fewer than 30 percent updated their supplies (bottled water, canned food, flashlights) in the past year.

The centerpiece of the multimedia campaign—which directs audiences to and for more information—is "Waiting," a minute-long commercial from Danish director Nicolai Fuglsig. Set in a relief shelter, the spot focuses on a mom and dad who can't find their son after a tragedy has struck their community.

Fuglsig takes a restrained approach that captures a mood of quiet yet intense desperation. Viewers get the message that waiting is among the hardest parts of such situations, and that taking steps in advance can help ease their fear and anxiety.

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August 29, 2014, 11:22 AM EDT

Is This the World's First Unstealable Bike? Yerka Project hopes to make locks obsolete

For decades, urban cyclists have been seeking the ultimate bike lock, only to find each one's vulnerabilities eventually demonstrated on YouTube. But what if the answer were in the bike itself?

Designed by three Chilean engineering students, the Yerka Project is an "unstealable" bike that functions as its own lock.

If the video below is anything to go by, it looks like they took The Club and built a bicycle into it. I don't mean that as glancing praise, either—it really is a really cool idea.

The guys behind Yerka (which is kind of a Nordic word for “strength”) have been experimenting with a few different designs, including combination lock frames, smartphone-enabled locks, and a step-through frame.

Yerka is still in the prototype phase, with a Kickstarter campaign in the works to raise money for large-scale production of their finished bike models. 

August 29, 2014, 9:46 AM EDT

Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake New spots from Carmichael Lynch

The latest ads in Carmichael Lynch's master and apprentice campaign for Steak 'n Shake continue to use sound effects and choice props to comic effect.

This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al's absurd dance sequence in his 1988 parody of Michael Jackson's Bad ("Because I'm fat ..."). As for the prop, it's a black blindfold that the master wears in his Pin-the-tail-on-the-donkey-like search for a milkshake in the desert. The tagline remains, "Hunger wisely."

As with last year's spots, these were directed by Harold Einstein.

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August 28, 2014, 4:23 PM EDT

Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You Floor-to-door service is yours

Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service.

The team of runners will personally rush pairs of Reebok's new ZJet sneakers to people at home or at work. Venables Bell & Partners devised the stunt, which, according to Reebok, "brings the ZJet concept to life" by demonstrating how the shoe—which features air channels for maximum cushioning—"propels the runner forward with the power of air."

It's a fun idea that harkens back to a bygone era of personal service, at a time when many advertising stunts strive to confuse and frighten consumers to generate viral videos.

This is the client's second creative promotion this summer, following its July CrossFit Games tie-in from VB&P that saw Reebok send bacon to athletes abiding by Paleo diets. The HDS team won't be delivering any savory pork products, but the focus on shoes gives the ZJet stunt some steak to go with the sizzle.

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August 28, 2014, 1:08 PM EDT

Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil The freaky bat-people come out at night

When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds. 

That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening.

I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling ... without spilling your beer).

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August 28, 2014, 12:50 PM EDT

Instagram Users Are Obsessed With Recreating Its Logo, and the Results Are Quite Wonderful How many sites get this kind of love?

Photo: ThatGoldenDog on Instagram

You don't hear a lot of users gushing about their social networks these days, but Instagram seems to be a noticeable exception—as illustrated by the recent trend of photographers creating artistic homages to its logo.

Hundreds of people having been posting their interpretations to the photo network, using objects that range from the obvious end of the spectrum—rocks, seashells, and candy—to the unusual, like axes and dog treats. Coffee cups are popular, as are lenses from actual cameras.

Many of them appear under the hashtag #myinstagramlogo. There's a pretty astounding level of diversity and creativity in the mix, and all in all it makes for a nice example of consumers putting their own stamp on a product they're passionate about.

Some of the versions are quite abstract, though. Out of context, one might just look like, for example, an odd (if pretty) flower arrangement, or a pepperoni pizza.

So is this an official marketing promotion created by Instagram, or was the Facebook-owned brand at least behind the original idea? If so, there's no obvious evidence. We've contacted the brand to find out and will update you if we hear back.

UPDATE: An Instagram rep has confirmed to AdFreak this trend is 100 percent organic and was not seeded by the company.

Check out some of our favorites below. 

Via Design Taxi.

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August 28, 2014, 10:29 AM EDT


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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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