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1973 Personals Ad Reminds You Trolling Was a Thing Even in 1973 Man misses girlfriend, or does he?

Ahh, the good old days, when men were men, women were women, the Internet didn't exist and one had to troll at a much slower pace.

According to this personals ad from 1973, found by a Redditor, there was still plenty of shenanigans happening in the hot social media of the day—aka, the newspaper.

These days, of course, men still troll their partners via newspaper personals. They just do it to their current ones, not their exes.

Via HuffPo.

April 22, 2014, 3:33 PM EDT

Two Guys Suffer Through Relentless Downpours of Food for a Good Cause Cloudy with a certainty of meatballs

Attention large-hearted rubberneckers: Watching some dude making dumb faces and getting slimed, Nickolodeon-style, with all kinds of food stuffs is better when some of the proceeds go to an anti-hunger charity.

A pair of Internet personalities, Steve Kardynal (infamous for his bearded Chatroulette reenactment of Miley Cyrus's "Wrecking Ball") and Alex Negrete (of meme animator Animeme), made these slow-motion, close-up videos of themselves getting showered by consecutive meals like hot dogs with extra ketchup and mustard followed by spaghetti and meatballs, and a Denver omelette followed by chicken and waffles. After releasing the clips, the duo decided to donate "a large portion of the profits" to Action Against Hunger, according to a fundraising page they set up to help the nonprofit's mission to feed malnourished children. (A number of YouTube comments had called out the video makers for wasting food.)

Presumably, any profits for the clips, which (as of this writing) have 1.5 million and 74,000 views, respectively, come from ad revenue earned via the video-sharing site.



As we saw with last week's Pedigree video, there's always the question of how much money viewers can actually generate just by watching videos, given downward pressure on YouTube ad rates. And sure, there might be better ways to raise awareness about hunger than dumping a bunch of edibles on your head for the amusement of others. But there's no use crying over spilled milk, and so far Kardynal and Negrete's fundraising page shows $280 committed of an $8,000 goal. At $45 to feed one starving child back to health, it's still a lot better than nothing—anything is.

As for the videos themselves, they're willfully stupid, disgusting and kind of amazing to watch, for a little while at least—beautiful in an odd way, but not anywhere near as charming as Proximity BBDO's masterpiece of pastry porn for French coffee brand Carte Noir.

On the bright side, these aren't likely to make you as hungry, either.

Via Devour.

April 22, 2014, 1:24 PM EDT

Pizza Cake? Pizza Mints? Chain's Kickstarter-esque Campaign Brings Fan Picks to Life Boston Pizza's 'Game Changers'

America might be the global king of excessive consumption, but Canada's Boston Pizza is putting up a good fight with its Pizza Game Changers.

Basically, it's a crowdsourced voting campaign that pledges, "if you like it, we'll make it,” which is dangerous phrasing among pizza enthusiasts. So far, the chain has made pizza tacos, pizza mints (which sound disgusting) and a gas-powered pizza cutter (which sounds awesome).

They've also gotten some press for their six-layer pizza cake, though that's arguably little more than a doubly thick Chicago-style deep dish. Still, we should encourage Boston Pizza's overall flair for inventiveness, unless these game changers start combining pizza with poutine or Marmite. Some international boundaries are best left uncrossed.

Via Laughing Squid.

The gas-powered pizza cutter:

Pizzaburger sliders:

Pizza cheese clippers:

Click to Read More →

April 22, 2014, 12:56 PM EDT

National Zoo and DDB Help an Endangered Tiger by Releasing an Endangered Song 400 vinyl copies will quickly degrade

DDB is hoping the Sumatran tiger doesn't go the way of the vinyl record—particularly the quickly degradable one.

For Earth Day, DDB New York and the Smithsonian's National Zoological Park and Conservation Biology Institute are raising awareness of the endangered animal—of which only 400 are left—by creating an endangered song. 

For The Endandered Song Project, the agency got Atlantic Records band Portugal. The Man to write a new track simply called "Sumatran Tiger" and release it only on 400 lathe-cut vinyl records, which are designed to degrade after a certain number of plays (about 100 plays, we're told). The 400 people who got the record (we were one of them) are being asked to digitize the song, thus keeping it alive, and share it through social media using the hashtag #EndangeredSong.

"We liked the idea that there is this degree of difficulty to the project in terms of what people had to do," Matt Eastwood, chief creative officer of DDB New York, tells AdFreak. "We are responding a little bit to the whole slacktivism thing. We want more than just a tweet. Of course we want that, too, but saving a species is more than just a Facebook like. You have to physically get involved and do things."

DDB initially thought about releasing the song on a cassette. "Then we found out about the lathe-cut records," said Eastwood. "Records, too, are almost extinct these days. And the song will slowly become extinct if you don't copy it over to digital … It's very old school meets new school, which I like. It's old technology, but we're promoting it using the digital technology of Twitter and Instagram and Facebook."

The Sumatran tiger was a somewhat arbitrary choice (there is no shortage of endangered species) but a compelling one, Eastwood added. "It's not an unusual animal, but it's a rare and exotic animal, and everyone loves tigers," Eastwood said. "There are only 400 of them, which to us just seemed so desperate. You could fit them in a car park. It's ridiculous."

Portugal. The Man, whose members hail from Wasilla, Ala., and are committed to environmental causes, were happy to join the cause. The campaign doesn't have a specific call to action for donations, but you can contribute through a link on the campaign site.



Various digital copies of the song have already popped up on Soundcloud, or you can check out our proudly low-fi version here.

April 22, 2014, 11:44 AM EDT

Fashion Ads Become Freakish and Haunting After Artist's Acid Wash An attention-grabbing and grotesque guerrilla project

As if the Photoshop-perfect faces on outdoor ads weren't nightmarish enough, German street artist Vermibus ratchets up the horror by using chemicals to transform such posters into grotesque visions for an art project called "Dissolving Europe."

This guy's acid wash has nothing to do with jeans. He targets noses, lips, cheeks, chins, ears and eyes. By the time he's done, his subjects resemble nuclear-blast victims, their features twisted into misshapen parodies of the human form.

Of course, "ugly" is in the eye of the beholder. Some will find his creations possessed of a certain warped beauty that exposes the truth underlying our pervasive consumer culture.

That's a valid interpretation, and it's clearly in line with the artist's view as he traversed Europe, removing promotional posters from their displays and replacing them with his freakish creations. (You can view more of his projects on his website.) A 10-minute film chronicles his journey, and it's fairly hypnotic. The best scene shows Vermibus wearing a gas mask to protect himself from toxins, like some hybrid artist/terrorist, as he defaces/transforms an advertisement.

Of late, there have been many examples of public advertising being replaced or subverted to make broader social statements. There's Banksy, of course, railing against capitalism. And those fake ads about NYPD drones. Outdoor ads were swapped out for classic paintings in recent French and English installations. And Richard Sargent's photographs of decaying billboards in California were especially evocative.

Ultimately and unfortunately, these efforts become footnotes on the overloaded media landscape. They're fodder for thoughtful articles and blog posts, but all too quickly forgotten. Billboards brake for no one. Ad campaigns keep coming. There's always another pretty face.

Via Fast Company.

Click to Read More →

April 22, 2014, 10:18 AM EDT

How Real Women Would Actually Respond to a Dove 'Experiment' 'I don't think I look like a zoo animal'

Every time Dove launches a new effort to remind women they're beautiful, the brand seems to pause first to also remind women how much they hate themselves. 

A new parody video from comedy troupe Above Average skewers Dove's tear down/build up approach by creating a faux "True Beauty" experiment in which women are asked to look in a mirror and see how they feel about the results.

"Look at yourself in the mirror," the moderator says soothingly. "Do you feel unattractive? I bet you do."

You can watch the video below to see exactly what happens and, most entertainingly, how more realistic women would react to the formulaic "surprise twists" of Dove's recent marketing efforts inspired by its award-winning Real Beauty Sketches.

Most Dove parodies simply recreate the original video with a different outcome, like the Real Beauty Sketches for Men. With this one, Above Average skips the easy gag of satirizing the recent Beauty Patch viral hit and creates its own experiment to show just how far Dove has tilted toward flat-out condescension. 

My favorite part is when the woman running the experiment becomes visibly flustered because it's not working out as planned. "Just thank Dove," she angrily tells one of the participants while gesturing to the camera. "Hashtag TrueBeauty. Thank them. We showed you using science!"

April 22, 2014, 9:34 AM EDT

Has This Creepy Guy From Mother New York Been Stalking Your LinkedIn Profile? He may have a good excuse

Have you noticed a man named Donald Buscando looking at your LinkedIn profile?

You'd remember him. He's wearing a beige turtleneck that somehow accentuates his eerily white teeth and his hair, which is reminiscent of Robert Cornelius (you know, the guy that took the alleged first selfie ever).

Well, it seems Buscando is a faux executive—part of a tongue-in-cheek effort by Mother New York to recruit interns for its summer program. Mother is identifying potential interns and having "Donald" stalk them on LinkedIn, which is easier than ever thanks to the site's newly souped-up "Who's viewed your profile?" section.

Mother explains Donald's approach this way: "Using the advanced search feature of LinkedIn, he sources the profiles of the best students in the world by filtering by school, specialty and using power keywords like 'Alpha' and 'Pintegrated.' Based on these criteria, Donald identifies the best students and clicks on their profiles over and over again."

Donald's own LinkedIn page is treasure trove of odd, too. He writes:

I spent a few hours on your profile looking deep into the soul of your business-related online identity. From what I saw, you should apply.

Are you a copywriter or art director? I've closely examined your portfolios and you should apply.

Are you a designer? You have beautiful bezier curves. You should apply.

Are you a strategist looking deep into what makes people tick? Yes. You should apply, too.

Do you want to work in the shop? Don't know what that is? Sounds like you should apply.

Are you a producer who makes things happen? I've seen your profile and yes you are. Yes, apply.

There also the video below. You can go to mothernewyork.com/opportunity to apply.

"Tonally this is nothing unusual for us," Mother founding partner Paul Malmstrom tells AdFreak. "We thought it'd be a fun way of learning about the program and give a sense of what it's like to work here."

April 22, 2014, 9:14 AM EDT

Cartoon Characters Go Bald to Sweetly Show Kids With Cancer They're Not Alone Snoopy, Garfield and more

There's a reason children's shows always seem to have more diversity than anything else on television. It's because kids look to TV as a window that helps make sense of the world, and when they don't see anyone resembling themselves reflected back, they can be left feeling isolated and weird.

That can be especially true for children who've lost their hair due to chemotherapy, which motivated a Brazilian cancer charity to create a fun project: Bald Cartoons.

The advocacy group Graacc partnered with several popular cartoons—including U.S. hits like Adventure Time and My Little Pony: Equestria Girls, along with classics like Peanuts and Garfield—to have characters shave their heads in solidarity with young cancer patients.

The resulting clips and posters show these children they're not alone. You can see the results yourself in the incredibly touching video below, subtitled in English. 

The program is looking for more cartoonists to contribute their work.

Click to Read More →

April 21, 2014, 5:10 PM EDT

El Al's New Airline Joins the Parade of Funky In-Flight Safety Videos Everyone's gotta have one these days

Even the discount airlines need a rockin' safety video now.

Get down with the latest in-flight jam, titled "Up," created for a new budget airline also called UP, owned by Israel's El Al. The jaunty boogie takes a five-minute scenic tour through some great moments in rock history, including Devo, Robert Palmer and Ziggy Stardust.

Yes, they're jumping on the flight-video bandwagon without a unique take like Air New Zealand's bikini models or Delta's attack of the killer scrunchies. In fact, it's rather similar to Virgin's "Safety Dance." But that doesn't make it less charming.

In general, informational videos forced on a captive audience should be applauded for any attempt at edutaining us. And the afros and cottonball cloud costumes are certainly working here. Plus, you gotta love a good keytar.

April 21, 2014, 2:52 PM EDT

Bank Ad Takes Wearable Tech Mocking to New Heights With Family of Glassholes Amish abuse, too

Lots of advertisers are anti-tech. But with more and more dorks strapping computers to their faces, anti-wearable-tech has become its own bona fide marketing subgenre.

In this well-timed ad for FirstBank from TDA_Boulder, we are transported into an absurd cautionary tale meets PSA meets totally believable dystopic scenario—as an entire family wears clumsy futuristic computer glasses that present pop-up ads, take selfies, post them to the Internet and generally distract the wearers while they attempt to eat dinner.

The solution, amusingly enough, is the bank's mobile app—which exists as an app on a regular smartphone, not on some wearable device, and so it's actually somewhat old-fashioned. "Get back to the real world," says the tagline. (Yes, apps are now, relatively speaking, "the real world.")

Three other ads take place in the polar opposite of the tech spectrum, Amish country, where stereotypical characters talk of tech sorcery and how inconvenient it is to physically go to a bank. Says one character, "I'd show you, but I'm not allowed to touch this thing."

Click to Read More →

April 21, 2014, 1:56 PM EDT

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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