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A Real Estate Brand Turned Kids' Drawings of Their Dream Homes Into VR Experiences So they could take a tour of their creations

When Swiss real estate website Homegate.ch asked kids to draw pictures of their dream houses, it wasn't an empty gesture. It was the first step in a marketing collaboration with the Bandara agency and film production company Frame Engine to give three of those kids virtual tours of the houses they drew.

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August 26, 2016, 10:44 AM EDT

Slip Into a Blanket Fort of Chocolate Walnut Absurdity In This Strange Nutchello Ad Everyone, whisper about nuts

When this Nutchello ad popped up in my feed, it melted my brain into a delicious puddle of chocolate pouring onto a gold cougar statue. You know, in a good way.

The ad, from Fallon, throws one quirky headline after another at you while you stare at giant type superimposed over impressively weird CGI. You are assailed by alternately relaxing and terrifying images.

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August 26, 2016, 10:11 AM EDT

Delta Jumps Into Political Fray with a Lofty Patriotic Meditation from the Sky The better to see those purple mountains' majesty

Overwhelmed as we are with wacky politicals, terrorist hysteria, a looming police state and social media's unending attacks on our peace of mind, more than a few of us feel outsized pressure to do something—or at least say something—even when we normally wouldn't.

This apparently applies to brands, too. In "This Land," Delta and SS+K dive into the moral fray with a meditation on America from 30,000 feet up. 

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August 26, 2016, 9:49 AM EDT

We Tested This South Park Fart-Smelling VR Device, and Now We Can Never Unsmell It Buzzman subjects us to the Nosulus Rift

The inside of my nose smells like South Park, and I'm worried it will never go away.

If you weren't following the Olympics—which saturated all media—too closely, by now you probably know about Nosulus Rift, a bizarre odor-VR product created for Ubisoft's latest South Park game by Paris agency Buzzman and its product arm, Productman, which launched in June.

Some background: The game, South Park: The Fractured But Whole, will be released in December, so it's deep in promotions period. Demos are already circulating at conferences like Paris Games Week and Gamescom in Cologne, Germany. 

In the story, all your favorite South Park characters have formed a superhero squad, and you're the new kid, trying to fit in. You are also blessed with a unique superpower—magical farts, which enable you to fight enemies, piss off Cartman ... and also travel in time.

Enter the Nosulus Rift, Productman's first-ever product. 

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August 26, 2016, 8:56 AM EDT

Tiger Beer Turned Air Pollution Into Ink, and Had Artists Try It Out One pen contains 40 minutes of diesel exhaust

Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece.

Tiger Beer, working alongside Marcel Sydney and MIT spinoff Graviky Labs, did just that, creating the first line of ink made from air pollution. The brand created 150 liters (roughly 40 gallons) of Tiger Air-Ink in pens, markers and spray cans so that different types of artists could experiment with it. 

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August 25, 2016, 1:49 PM EDT

Domino's Pizza Survives Drone Delivery With Only Minor Damage to the Cheese Chain tests airborne drop-offs

If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered.

The chain took four years to modify a car to become the perfect delivery vehicle. And now it is testing drone delivery in New Zealand. And by all accounts, the first drone test went well, with the pizza landing gently and without major damage—save for a little cheese stuck to the top of the box. (Domino's did something similar in the U.K. way back in 2013, but that was when commercial drone delivery was years away from approval. We're much closer now.) 

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August 25, 2016, 1:07 PM EDT

Props No More, Ikea's Catalog Models Have Become Delusional Fame Seekers Who are the real stars here?

The humans sprinkled throughout the Ikea catalog traditionally have been pure background material, a supporting cast to the furniture and other brand goods for sale. But no longer!

In this spot from DDB Brussels, they speak out, during the photo shoot for the new catalog, about their hopes and dreams, display their impressive thespian chops, and most of all, are thrilled to be poised on the cusp of what will surely be worldwide fame on the A-list level.

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August 25, 2016, 12:33 PM EDT

Is This Any Way to Sell a 'Razor Sharp' Eyeliner? Urban Decay defends image that got scorched in social

Urban Decay's promotion of its Razor Sharp eyeliner, with what it called "Razor Sharp Swatches," has drawn the ire of some of its consumers. At issue is a photo the brand tweeted of a model with color swatches on her wrist—which, given the name of the product, some saw as a reference to cutting. 

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August 25, 2016, 10:34 AM EDT

This Meta PSA About LGBTQ Suicide Ends Much More Happily Than You Expect A safe place in dark times

LGBTQ youth are four times more likely to attempt suicide than their straight peers, but a creative outlet can help stem the tide while time does its work. This is the insight, brought to life, in a PSA bluntly labeled "Suicide," from nonprofit Mythic Bridge. 

Directed by Xander of Backyard Productions, it opens with a young man stumbling onto a rooftop, clutching his phone and walking toward the edge as accusing hisses and whispers swirl around him. He approaches the ledge and looks down, and for a minute we can see his phone messages: They're all from him to his family—an apology for existing that doubles, in this case, as a suicide note.

He climbs the ledge, and the city spreads out below him, dark silhouettes against a gray sky.

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August 24, 2016, 11:25 AM EDT

Even Sexy People Get Skid Marks in This Grossly Funny Attack on Fashion's Dirty Secrets Organic clothier PACT sharts out a winner

Today in things you shouldn't watch on a full stomach: In an ad for organic clothing brand PACT, agency Denizen reprises the aesthetics of old Calvin Klein ads, producing something that is sometimes funny, mostly damning and completely uncomfortable. 

"Skidmarks" features people lounging around nearly nude, making passionate love to the camera and touching each other the way beautiful people in fashion industry ads do—possessively, reverentially, like they're caressing an art form and need you to watch. 

There's just one problem: The unsightly fruits of what we can only imagine were a stunning amount of sharts (did they have chili before the shoot?), staining the backs of their otherwise pristine white skivvies. 

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August 24, 2016, 10:34 AM EDT

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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