Advertisement

These Pun-Heavy Posters About Graphic Design Will Make Creatives Chuckle (or Groan) Sara Heffernen's fun, hokey series

Sara Heffernen's "Graphic Design Pun Cards" make gentle sport of designers' compulsive, perfectionist tendencies, while being dad-jokey enough to elicit groans from the rest of us.

Having said that, "Bad Kerning Can Never Be Justified" is legit funny and two levels beyond what this kind of humor usually is, and "Keming" isn't far behind, even if it does kind of tell the same joke. The others are more of a spectrum; either you're grinding your teeth in response to the no-no's on display, or at the low-hanging punnery.

You can find the entire collection here. Sara should consider a line of T-shirts, and maybe opening a typographer's version of Spencer's Gifts to sell them in.

Click to Read More →

January 26, 2015, 1:07 PM EST

Things Are About to Get Even Worse for the NFL, When This Ad Runs on SI.com Sports site reverses course, accepts hard-hitting spot

Sports Illustrated has reversed its call and will run an NFL-themed domestic violence ad from advocacy group Ultraviolet on its website Thursday, three days before the Super Bowl.

The 15-second video shows a football player in full gear brutally tackling a young woman wearing street clothes and a knitted cap. "Let's take domestic violence out of football," a voiceover says. On-screen text refers to "55 NFL abuse cases unanswered," and the ad closes with the hashtag, #GoodellMustGo, a swipe at league commissioner Roger Goodell.

Click to Read More →

January 26, 2015, 12:31 PM EST

America's Most Annoying Family Tries to Crash the Super Bowl With Hidden Valley Ranch Out of their Xmas jammies and into some football

We've already seen Newcastle Brown Ale dig into Doritos' "Crash the Super Bowl" campaign this year. And now, Hidden Valley Ranch hopes to do the same with popular YouTubers,

the Holderness Family.

Penn and Kim Holderness are former TV news anchors who became an Internet sensation with 2013's "Xmas Jammies" video, which has been watched nearly 16 million times online. The family's videos put obnoxious twists on popular songs with personal anecdotes. Most recently, they parodied Meghan Trainor's "All About That Bass" song with the Thanksgiving-themed "All About That Baste."

This time, the Holdernesses are preparing for their own Super Bowl party. But instead of watching the game with friends, the parents are dealing with a regular Sunday night, which means getting the kids ready for bed and eating dinner with child bibs on.

Click to Read More →

January 26, 2015, 12:10 PM EST

Sonos' Brilliant New Logo Appears to Vibrate When You Scroll Thanks to an Optical Illusion Lovely work by Bruce Mau Design

It's not easy to capture the idea of sound through visuals. But Sonos has done so quite brilliantly with its new logo, which appears to pulsate when a user scrolls up or down—thanks to an optical illusion with the radiating lines.

Bruce Mau Design in Toronto designed the mark around the idea of amplification—thus, the radiating lines. But the designers only realized halfway through the process that the lines looked like they were emitting sound waves when the user scrolled up or down. Indeed, they say it was a "happy accident," and once they noticed it, they worked to refine it.

Click to Read More →

January 26, 2015, 10:43 AM EST

Katie Couric, Bryant Gumbel Revisit Hilariously Clueless 1994 Today Clip in BMW's Super Bowl Ad What is that @ symbol, anyway?

The year was 1994. Ace of Base saw "The Sign." O.J. Simpson's white Bronco sped down the freeway. And of course, this thing called the Internet was a tiny baby. And Bryant Gumbel and Katie Couric were desperately trying to figure it out.

A now-famous Today show clip from '94 features Gumbel and Couric cluelessly talking about the Internet. They can't seem to grasp the concept of an email address or the @ symbol.

"Katie said she thought it was 'about,' " says Gumbel.

"Or 'around,' " adds Couric.

"I've never heard it said, I've only seen the mark," continues Gumbel. "What is 'Internet' anyway? Do you write to it like mail?"

"Allison," Couric asks her producer, "can you explain what 'Internet' is?" 

Fast-forward to today, and BMW is using the amusing clip—followed by Gumbel and Couric talking today, just as cluelessly, about the futuristic i3 electric vehicle—in its 2015 Super Bowl ad from Kirshenbaum Bond Senecal + Partners, released Monday morning:

Click to Read More →

January 26, 2015, 9:54 AM EST

Similac Has a Big Hit With One of the Most Honest Ads Ever About Parenting Showdown on the playground

Parenting today comes with more than the stress of kids. It comes with the derision of your fellow breeders when you choose a path that goes against their deeply held beliefs. And it's going to happen. No matter how closely you choose your friends, someone—even if it's just another parent at the playground—is going to judge you harshly for your choices.

Similac shows us what happens when our beliefs clash through an ad that's a little bit funny, a little bit moving, and a lot true. It's all about an (almost) all-out playground brawl. It's strollers versus baby slings, breast-fed versus formula-fed, stay-at-home versus working mom, plus yoga moms, lesbian moms and stay-at-home dads.

Click to Read More →

January 26, 2015, 5:07 AM EST

ZzzQuil Isn't Feeling the Love From Its Tweet About Landing a Husband 'What is this, the '50s?'

Sleep-aid ZzzQuil left some followers wondering what year it was when they saw the brand's recent engagement-themed tweet.

"SLEEP LIKE he finally proposed," the tweet noted. "And you have been dating for a decade. #SleepLike #engaged #shesaidyes"

The message felt a bit too 1950s for women who'd like to move past the stereotype that peace of mind is all about finding a husband.

Despite being posted late Thursday and sparking quite a lot of backlash, the tweet remained live this morning, and the brand hasn't responded to any of those upset by it. 

Here are just a few of the responses:

January 24, 2015, 2:32 PM EST

Skype Is Great for Lots of Stuff, Like Helping Russian Pet Detectives Find Dogs Named Donut As long as you have sock soup, too

There's a real-live Ace Ventura in Moscow, and Skype wants you to know he uses its technology to help find lost cats and dogs.

Meet Valeriy Subrigov, a former police officer and now a pet detective of 25 years who stars in Pereira & O'Dell's new documentary-style ad for the video chat and messaging service.

Click to Read More →

January 23, 2015, 11:44 AM EST

Here's the Simple, Powerful Starbucks Ad You Probably Missed on MLK Day Changing your perspective

Amid all the dubious tweets and outright fails from advertisers on Martin Luther King Jr. Day this past Monday, here's a little gem from Starbucks that flew under the radar.

"It's time to look at things differently. Again," says the copy in the newspaper version of the ad, which ran in The New York Times. The brand also posted versions of the ad to Twitter and Facebook. A rep at one of Starbucks' agencies said it was done in-house by the marketer. "But we all are big fans of it," the agency rep said.

Simple, classy and powerful.

Click to Read More →

January 23, 2015, 11:23 AM EST

Ad Student Hijacks Agency Hashtags on Instagram, Hoping for Job Interviews Max Kurstjens wants to negotiate

File this one under creative ways to get agencies' attention.

In hopes of landing an internship at an ad agency, Dutch student Max Kurstjens, who's studying in Sweden, took matters into his own hands. Kurstjens tells AdFreak via email that he struggled to get in touch with the agencies, so he targeted their Instagram hashtags instead.

"Why? To get their attention and to mock the hashtag phenomenon, especially in the advertising world," he says.

Click to Read More →

January 23, 2015, 10:48 AM EST

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS