Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating 'Conversation through provocation'

While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign.

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July 30, 2015, 1:28 PM EDT

Why These 3 Agency Guys Are Walking 125 Miles to a Company's Office for a Pitch Not just for the exercise

It's good to walk a mile in your client's shoes. But is it even better to walk 125 miles?

Le Balene will soon find out. The Italian agency is wooing an unnamed mobile accessories client with a unique stunt: Pitch them by walking from the agency's home in Milan to the client's office in Reggio Emilia—a distance of some 200 kilometers, or about 125 miles.

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July 30, 2015, 12:02 PM EDT

Actor Enacts a Whale Killing, With Himself as the Whale, in Shocking PSA Sea Shepherd's 'Ultimate Death Scene'

The killing of majestic animals is big news this week. And now, the marine conservation group Sea Shepherd has unveiled a brutal PSA protesting the slaughter of whales by demonstrating how they die at the hands of humans—as acted out by a human.

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July 30, 2015, 7:04 AM EDT

Google Paints Stunning Portraits of Disability Rights Heroes on Washington, D.C., Steps 25th anniversary of ADA

In 1990, a group of disabled people pulled themselves up the steps at the U.S. Capitol building to advocate for the Americans With Disabilites Act, protesting delays in an event that became known as the Capitol Crawl.

Now, a new outdoor ad campaign from Google and 72andSunny marks the 25th anniversary of the landmark legislation by featuring painted portraits of key figures in the disability rights movement on the steps of major cultural buildings in Washington, D.C.

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July 29, 2015, 2:25 PM EDT

This Ludicrously Awesome KFC Bucket Takes Your Selfies and Prints Them Out The world's most finger-lickin' printer

Have you ever thought to yourself, "You know what would be really cool? What if when I'm hanging with my hipster friends later, eating fried chicken in the park, we could immediately print out photos of our fun times together!"?

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July 29, 2015, 1:43 PM EDT

These Might Be the First Condom Ads That Try to Make You Less Excited When the product is just too good

Most condom ads are all about sensual pleasure, but what if the product is just too good at delivering that? That's the theme of three 15-second spots for Okamoto condoms from Cleveland agency Marcus Thomas. The ads suggest a remedy for the problem, and it brings some levity to an often overwrought category. Via AgencySpy.

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July 29, 2015, 12:28 PM EDT

This Remarkable Short Film Set at Costco Explores the Empty Obsession With Shopping Home away from home

We've all seen shoppers like the lead character in Andrew DeYoung's new short film, Shopping. Some of us have even been sucked into conversation with them. Sometimes they're really annoying, sometimes not, but they generally radiate a modern sort of loneliness that draws our pity, if not always our sympathy.

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July 29, 2015, 10:42 AM EDT

Arnold Schwarzenegger Re-creates Terminator 2's Bar Fight Scene for Video Game Ad He just needs a few things

"I need your clothes. Your boots. And your motorcycle."

Arnold Schwarzenegger really needs some new material. A quarter century after walking naked into a seedy bar and uttering that famous line in Terminator 2: Judgment Day, Arnie's still sizing up biker-dive patrons with his robo-vision and ordering folks to strip down and surrender their modes of transportation.

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July 29, 2015, 10:06 AM EDT

Hey Developers, Unlike HP, Betabrand Doesn't Give a Crap What You Wear Comical video plays off dress code flap

If you've got killer programming chops and a closet full of ill-advised sartorial selections, Betabrand might be the workplace for you.

HP took some heat this week for reportedly telling enterprise developers to comply with the company's "smart casual" dress code. In a comical response, crowdsourced retailer Betabrand (whose founder was recently named to Adweek's Creative 100 for stellar branded content) promoted its own job openings by highlighting the extremes to which it's willing to let employees dress.

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July 29, 2015, 9:34 AM EDT

TD Bank Gets Absurdly Cinematic to Show Off Its Drama-Free Banking Tierney goes big in this trio of fun spots

You expect big-budget, slam-bang drama from Hollywood action movies. But doing simple banking chores like depositing checks shouldn't make you feel like you're trapped in an out-of-control Michael Bay production.

Ad agency Tierney develops that fun storyline in a trio of spots, using familiar cinematic tropes to illustrate how TD Bank provides a better experience for its customers.

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July 28, 2015, 2:13 PM EDT


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