Do Competing Bottled Water Brands Actually Taste Different? Rhett & Link Find Out With a very scientific test

Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the "Ultimate Water Taste Test," a wonderfully wet episode of their "Good Mythical Morning" YouTube show.

The guys, best known for their brilliantly bad local commercials, compete against each other to identify seven varieties of water. They sample five brands: Dasani, Evian, Fiji, Smart Water and Blk Water. ("It's not from a river in Alabama," Rhett quips, but infused with fulvic powder, "whatever that is.") There's also pond water from Echo Park in Los Angeles and H2O straight from the tap.

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February 27, 2015, 11:27 AM EST

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods Charles Barkley, Bo Jackson also push the Vapor driver

Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke a little fun at himself.

Tiger gives his pursuit of No. 15 a quick, humorous mention in this very entertaining Nike Golf spot from Wieden + Kennedy, which also stars Rory McIlroy, Michelle Wie, Charles Barkley and Bo Jackson (who utters a certain familiar phrase from an old, old, old W+K campaign for Nike). Comedian Keegan-Michael Key provides the voiceover.

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February 27, 2015, 10:37 AM EST

Every Brand Wanted a Piece of #TheDress, but Who Wore It Best? Viral color debate leads to an avalanche of tweets

What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress."

If you're unaware—which is impossible, unless you live in a cave—the story pointed to a Tumblr discussion about the color of a dress. Welp, the Internet exploded—and so did the brands, which swarmed the topic like flies.

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February 27, 2015, 9:37 AM EST

10 Branded Llama Tweets, From Llame to LLOL How marketers reacted when things got hairy

You've got a social media war room during the Super Bowl to generate that genius real-time tweet. But what about when llamas are suddenly, unexpectedly on the loose and the Internet is going insane? How do you respond?!

As it happens, this exact thing happened today. And as office productivity turned to mush, the brands' mettle was tested as everyone gawked at the spectacle on the Internet. 

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February 26, 2015, 4:27 PM EST

Frank Underwood of House of Cards Gets Campaign Posters Inspired by Those From History Not that he has to run

The third season of Netflix's government drama House of Cards will officially be available to stream on Friday. And (spoiler alert) Frank Underwood has consolidated his power. Apparently, lots of scheming, backstabbing and murdering pays off.

What better way to celebrate the Underwood's success than to imagine what his presidential campaign posters would have looked like, had he taken a more traditional route? That's exactly what Mashable did, taking inspiration from real presidential posters from Obama, Kennedy, Johnson, Taft and more. 

Oh, and for good measure, there are a few touting Claire's rise, too. 

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February 26, 2015, 4:20 PM EST

Mark Mothersbaugh Traces His Life From Blind Kid to Visionary in Great Google Play Ad Inside BBH L.A.'s 'California Inspires Me' series

Google Play has been running a great branded content series from BBH Los Angeles called "California Inspires Me," featuring interviews—which are then set to animation—with famous Californians talking about their upbringing. It's a collaboration with California Sunday magazine (the regional print offshoot of nonfiction event series Pop-Up Magazine), and the results have been fantastic.

The latest spot in the series breaks today, featuring Devo's Mark Mothersbaugh, who explains how he grew up legally blind and initially wasn't that interested in music. It's a lovely way to tell these kinds of stories. Have a look here:

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February 26, 2015, 2:10 PM EST

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million.

All three versions of the watch—the luxe 18-karat gold model, a sports watch and the leather-bound standard edition—are featured in the magazine's "Spring Fashion Blockbuster," and the images we've seen so far look appropriately stylish. (Scroll down to see for a sample of pages from the ad section.)

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February 26, 2015, 11:30 AM EST

Agency Creatives Need to Shut Up About Entering Ad Contests, and Here's Why Who has time for the National Advertising Challenge?

Attention, creatives: You have actual paying clients, and shouldn't be pissing your time away working on briefs for some cockamamie ad contest. But if you do, at least keep it quiet.

That's the message of this amusing video by agency Zulu Alpha Kilo encouraging entries to Canada's National Advertising Challenge—a contest that challenges creatives to dream up the most unconventional solutions for Canadian marketers. Sounds like fun? Sure, but you'd better not let certain colleagues know you plan to enter.

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February 26, 2015, 11:15 AM EST

Infographic: Here's Just How Much Crappy Beer Americans Are Drinking The unbearable lightness of being mainstream

Photo: Anheuser-Busch

Sure, we Americans drink a whole lot of light beer, but do you realize just how much?

The infographic below from the team at alcohol-fueled site VinePair shows the staggering scope of mainstream beer sales—especially Bud Light, which tallies $3 billion more in sales than its closest competitor, Coors Light.

The data, via IRI and Beer Advocate, are from 2013 but likely still quite accurate. Yuengling stands alone as the only privately owned craft beer in the Top 20, and VinePair notes that smaller brewers make up just 15 percent of sales. (Oh, and the site has another graphic suggesting microbrewed upgrades for the light beer lovers among you.)

If nothing else, the chart highlights the silliness of Budweiser's Super Bowl ad positioning craft beer as some sort of anti-American hipster insurgency. Anheuser-Busch seems to be doing just fine without having to spend millions in ad dollars to crush the craft beer movement.

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February 26, 2015, 10:19 AM EST

Bleak Billboards in London Tell Sad Stories of People Priced Out of the City Research project collects data on changing face of the capital

Bleak black-and-white digital billboards in London (one in Holborn and one in Aldgate) are telling the sad stories of people priced out of London as the city continues to change. If you're headed to or moving out of London, wants to know why.

The project was created by Rebecca Ross, a communication design and urbanism teacher at University of the Arts London. It's about the housing crisis, but it's more than that, too. Ross' intent is to hold politicians accountable for the planning changes that are changing the face of London. But most of the responses she's received in her call for a open dialogue at have been socioeconomic in nature.

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February 26, 2015, 8:12 AM EST


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