As Dove Debates Beauty, Ram Celebrates Women for Being Strong to the Core Gritty and visually stunning :60 captures courage in many forms

"Have you ever thought, 'I could never do that?'"

That's the question posed by a new minute-long Ram Trucks spot from The Richards Group, which shows women meeting challenges like mountain climbing, surfing big waves and performing on stage.

The ad, called "Courage Is Already Inside," answers its question by assuring viewers they have plenty left in the tank to "break a stereotype—and throw it into a whole 'nother gear."

This empowering message is fueled by compelling, gritty visuals from director Jaci Judelson. Thematically, the commercial jibes with Ram's recent inspirational "Roots and Wings" effort featuring country singer Miranda Lambert, who also briefly appears here.

The presence of strong women going full-throttle to achieve their goals feels especially enlightened for a truck ad. In fact, "Courage Is Already Inside" feels more real, and perhaps even has more to say about women's self-worth, than Dove's latest "social experiment," which, while surely well intentioned, has gaps in logic that are large enough to drive a Ram truck through.

April 27, 2015, 4:15 PM EDT

Meet the British Brand That Gleefully Hates 'Fatties' and Their Sympathizers And flames those who object to its ads

Not everyone thinks having a so-called beach body means being a svelte, bikini-clad model. Now, British people are creatively reminding one advertiser of that.

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April 27, 2015, 2:21 PM EDT

Anti-Littering Campaign Uses DNA to Identify Litterbugs and Put Their Faces on Ads Science to the rescue

Thinking of littering in Hong Kong? You could soon be a poster child for the problem.

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April 27, 2015, 1:36 PM EDT

McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis Menus items are now made of happiness

McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost no branding at all—first in closeup photography, then with simple drawings of the products.

This summer, the brand, working with TBWA Paris, is evolving the campaign by adding emojis to the images. (Emojis are now a requirement of every ad campaign everywhere, by the way.) The product drawings are now made up, pointillist style, of tiny emojis—reflecting the emotion stirred by the products.

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April 27, 2015, 12:44 PM EDT

Guy Proposes to His Girlfriend Using a Skyscraper and a Million Post-it Notes Sleepless in Seoul

There's a famous scene in Sleepless in Seattle where Meg Ryan's character looks out the window and sees the Empire State Building all lit up with a heart in the windows, setting unrealistic expectations for every starry-eyed romantic in the free world. 

To celebrate White Day in South Korea (another romantic holiday a month after Valentine's Day), agency Innored and Post-it were clearly inspired by Meg—creating a clever stunt that uses plenty of Post-its to communicate a man's affection for his girlfriend. Watch as this resourceful dude has 250 messengers create a special message for his special lady:

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April 27, 2015, 11:57 AM EDT

These New Orleans Tourism Ads Are Good Fun, but It's the Voiceover That's Really Clever 360i explores endless possibilities

The best marketing embodies, rather than just projects, the message it's trying to deliver. And 360i's new tourism campaign for New Orleans is a good example of that.

Three TV spots all use the same voiceover script, but completely different characters and locations, to cleverly communicate the point that you can have all sorts of diverse experiences in the city.

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April 27, 2015, 10:40 AM EDT

Text Like a Creative Superstar With These Advertising Emojis Awards, ad characters and more

The obsession with emojis comes to ad agencies' corner of the universe today with the launch of Advertising Emojis, created by Swedish ad agency Dogwash.

Among the 70-odd images are famous ad awards of all kinds (from Lions to Clios), advertising characters (from the Old Spice guy to Van Damme in full epic split), Mad Men's Don, Roger and Peggy, and other visual shorthand for ad issues.

Download them here. Surely they'll add an Adweek cover in the next update.

April 27, 2015, 8:51 AM EDT

Dora the Explorer Is a Dream-Crushing Buzzkill in Geico's Excellent New Ad Hey, it's what she does

Geico's "It's What You Do" campaign, while mildly amusing, hasn't produced any true gems—until now.

While it would be nice not to spoil the ending of the Antarctic ad below, Geico kinda gives away the punch line by titling the video "South Pole, Dora the Explorer." Still, it's enjoyable as hell. 

Check out the spot below, along with a few other recent installments from the campaign.

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April 26, 2015, 11:23 AM EDT

Here's the Most Fascinating Slide From BuzzFeed's 2008 Pitch to Investors An accurate prediction for the site and the media landscape

Back in 2008, BuzzFeed was a two-person editorial operation with 750,000 monthly visitors, but it already knew exactly where it was headed.

It was, at the time, just a sliver of what the media empire would become (it now boasts more than 200 million uniques and almost 1 billion video views per month). Still, site founder Jonah Peretti was confident in his business model and wanted to sell investors on his vision.

Looking back through the presentation (resurrected this week via a tweet from former New York Times digital exec Martin Nisenholtz and picked up by Quartz), you won't find too many surprises—and that's probably what's most impressive. The deck shows BuzzFeed largely maintained its trajectory, building a sprawling juggernaut atop its early vision of "advertising as content" and "trend targeting."

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April 24, 2015, 12:41 PM EDT

YouTube Star Hannah Witton Gives Candid Advice About Sex in Durex Campaign Answering questions from fans

As brands continue to use popular YouTubers for ad campaign, Durex has found the perfect endorser with Hannah Witton—a vlogger whose non-branded content already includes plenty of talk about sex and relationships.

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April 24, 2015, 11:49 AM EDT


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