Microsoft Trolls Apple With a Holiday Stunt That's Actually Surprisingly Sweet Peace on Earth, or at least on 5th Avenue

Having weathered plenty of Microsoft attacks over the years—including the well-known Windows Phone spots that mercilessly mocked Siri—Apple might have felt skeptical, perhaps even hostile, when it saw dozens of Microsoft employees approaching its 5th Avenue store in New York City back on Nov. 16. 

But Microsoft, it turns out, was coming in peace—to film a holiday spot about overcoming acrimony and embracing harmony and togetherness (while OK, yes, maybe lightly trolling its rival a bit, too).

Click to Read More →

December 1, 2015, 10:54 AM EST

See the Dark and Controversial Christmas Ad From Germany That Has Everyone Talking How far would you go for family time?

Here's a candidate for either the saddest, or the most ridiculous, Christmas ad of 2015.

With help from Jung von Matt, which created its smashing "Supergeil" ad last year, German supermarket chain Edeka tells the story of an old man who spends the holidays alone year after year, because his children and grandchildren are too busy to come visit him. 

This repeat offense is deftly illustrated with shots of the man sitting at a solo place setting, as tree decorations and outfits morph around him. But as the story progresses, it becomes difficult to cast blame: His progeny are scattered around the world, raising families of their own, doing—ahem—very important business things, and working as doctors. 

Of course, things take a familiar turn for the tragic when the old man finally dies, lonely and alone. Watch the video, without spoilers, below. 

Click to Read More →

December 1, 2015, 9:19 AM EST

This Fashion Brand Just Released Its New Lookbook in Google Street View Take a tour of OneMeth's latest streetwear

If you're a streetwear brand, what better way to show off your fashions than through Google Street View?

Click to Read More →

November 30, 2015, 4:00 PM EST

Clothing Line for People Who Use Wheelchairs Rebrands to Be Much More Than Fashionable IZ focuses on wheelchair accessibility

Here's a stylish corporate rebranding that's also designed to make the world easier to navigate for folks who use wheelchairs.

Click to Read More →

November 30, 2015, 3:12 PM EST

This Artfully Disgusting Surfing Ad Calls for Cleaner Beaches in Brazil Think twice before hitting the waves

Surf's up? Nah, it's down—down and dirty, hazardously so—in this visually arresting Brazilian PSA from Instituto-E. 

The organization is seeking to raise awareness of Rio de Janeiro's polluted beaches, and urges viewers to sign a petition asking the government to initiate a cleanup ASAP. Created by agency and production house Paranoid, the monochromatic 80-second spot, titled "Wave," features Brazilian surfing icon Carlos Burle.

Click to Read More →

November 30, 2015, 10:56 AM EST

Star Wars Characters Run for Office in These Amusing Parody Campaign Ads I'm Chewbacca, and I endorse this message

A stock media company is paying homage to the new Star Wars movie with a series of ads featuring characters from the sci-fi series competing in a faux election to rule the galaxy.

Click to Read More →

November 30, 2015, 10:09 AM EST

600 Fake Outdoor Ads in Paris Blast Corporate Sponsors of the COP21 Climate Talks Brandalism stunt targets brands' hypocrisy

Couldn't make it to Dismaland before its rapid shut-down? That's OK. There's always Paris.

Just in time for the COP21 Climate Conference, an organization called Brandalism has hijacked over 600 outdoor ad spaces in the city, replacing them with climate change-related art ... and what, at first glance, look like ordinary ads for brands like Total, Air France, Dow Chemicals, GDF Suez and Volkswagen.

Click to Read More →

November 30, 2015, 9:38 AM EST

This Target Store Just Got Trolled by Black Friday Ads With Hilariously Fake Deals Free falcons and discounted mayo

Images by Obvious Plant

Target was the benefactor of an online troll in August, when Mike Melgaard came to the retailer's defense on Facebook, telling commenters off for criticizing its move away from gender-based labels for children's products. 

But now Target has been totally played by an offline troll.

Click to Read More →

November 25, 2015, 1:03 PM EST

Why This New York Agency Is Taking All 42 of Its Employees to Japan for the Holidays Chandelier Creative's year-end gift of self-discovery

Photo: Getty Images

New York agency Chandelier Creative is known for many things: its ads for retailers like Target and Old Navy; its founder and creative director Richard Christiansen's taste in interior design; and its legendary holiday parties, for starters. 

Last year's bash was a tribute to Dolly Parton that featured Paul Reubens, Rufus Wainwright and enough glitz to earn a writeup in the New York Times Style Section before the doors even opened. "Seven hundred people came to last year's party," Christiansen tells AdFreak. "This year everyone asked, How are you going to top that?" 

His answer may surprise you. This holiday, the agency founder is skipping the usual festivities and giving all 42 of his employees a special present—a weeklong trip to Japan with all expenses paid by the agency. 

Click to Read More →

November 25, 2015, 12:07 PM EST

Quality Street Celebrates the Holidays With the Most Epic Littering You've Ever Seen And you thought snowflakes were special

Around the holidays, one item you'll find in a British home is a Quality Street tin, packed with chocolates whose flavors vary by wrapper color. The appearance of the tin—developed in the 1930s, when only the wealthy could afford fancy varietal boxes of chocolates (how they'd turn in their graves now!)—with the first chill wind has become as much a tradition as the tall, three-variety popcorn tin that always appears in your house when the tree goes up. 

"The proper start of Christmas is when the Quality Street tub appears. It's as magical as the first snowflake," says J. Walter Thompson London creative director David Masterman.

So what did they do to ensure the brand got its rightful recognition this holiday season? "We made Quality Street a wonderful place where it snows wrappers." 


Click to Read More →

November 25, 2015, 9:40 AM EST


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS