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Emmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal Part of Xfinity's pledge to make live sports 'more live'

Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time.

To help promote Comcast Xfinity's live sports coverage by "re-imagining the sports autograph experience," Goodby, Silverstein & Partners arranged a Twitter event Monday night, when the legendary running back signed printed banners made from real tweets.

The #SignMyTweet hashtag was used more than 3,100 times, according to Goodby reps, and about 400 were signed. The printouts will be mailed to the fans. 

The highlight was definitely Smith's signing of a marriage proposal, which (thankfully for all involved) ended in a yes:

(Sure, we could skeptically note that her account is brand new and therefore the whole thing could be fake, but it's not unreasonable to think she would have created a Twitter account after Emmitt signed his name across a tweet about her.)

A few other highlights:

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November 26, 2014, 1:19 PM EST

The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book Macy McGrail and her future selves

You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs.

The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable.

Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving Middle School, which her father, Dave McGrail, has published as a kind of entertaining guide book for 4th to 7th grade girls.

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November 26, 2014, 11:28 AM EST

How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right Scoring the sequel to 'Momsong'

Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like this isn't just an important component—it's the main component, around which everything revolves.

AdFreak caught up with Sara Matarazzo, owner of music company Walker, which coordinated the scoring and recording of the music, to ask how it all came together.

AdFreak: What was the brief for "Dadsong"?
Sara Matarazzo: We worked on the "Momsong" campaign, so the idea for this one was to create the second single off the "album." The challenge was to create a track as good as the first while keeping the campaign consistent and cohesive.

Sara Matarazzo

How is "Dadsong" different from "Momsong," creatively?
The key difference with "Dadsong" is that we introduced a new perspective to the story. We needed to juxtapose the moms' feelings with the dads' through the music. The main melody of "Momsong" was written in an unusually low female vocal range, which contributed to our purposefully homely performances. However, "Dadsong" utilizes a more traditional female range in order to allow the full male register to shine through. The new arrangement of voices helped accentuate that back and forth and allowed us to build the song up to a bigger climactic moment with voices hitting notes all over the pitch spectrum.

Walk us through the creative process.
We worked with Bret McKenzie and Mickey Petralia from Flight of the Conchords on board to compose the music. We have worked with Bret and Mickey on several ads over the years, so this was a nice reunion. We actually wanted to work with him on the first Old Spice spot but he was busy writing music for Muppets Most Wanted [following his Oscar-winning work on 2011's The Muppets]. I told him, "We have the perfect campaign for you," and he was available. Of course, he nailed it.

The process started with Bret and I going back and forth with the creatives at the agency to refine the music, melody, chords and arc. When we got to a place where the team was happy, Old Spice gave us the green light and production on the spot began in Prague with director Andreas Nilsson. Once we had rough picture, our music producer Abbey Hickman worked on [voice] casting with the agency to match our actors. Walker engineer Graeme Gibson oversaw working with our casting and creating demos to show all the possibilities and different directions our vocals could be, which helped to choose our favorite takes and piece together the elements. After the singers and musicians were selected, we went to Vancouver to direct and final record with them.

Musically, the spot feels a bit like the end of a big musical, when the entire cast does the last song. Is that something that was mentioned?
Yes, that was a reference. Mainstream musical theater nowadays is largely based off the past century of popular music (except for Stephen Sondheim and Jason Robert Brown musicals). Take Spring Awakening or Mama Mia, for instance. Both infuse contemporary rock and pop styles with dramatic content to be more relevant to the modern musical watcher … and sell more tickets. Furthermore, the most passionate songs in a musical are the numbers that bookend the acts and those songs usually utilize the entire cast. "Dadsong" is like the end of one of these musical numbers because it's passionate, dramatic, musically modern and features a large ensemble.

Which particular musical styles or genres is the spot based on?
Classic rock ballads and operatic recitative.

How is working on a project like this different from other ads you do?
These spots are special because we are involved not just in post but from the beginning of the job and throughout the process. You collaborate on ideas that end up in the campaign. Music can be subjective and go through many mutations, but with this campaign, the song and the spot are one and the same.

November 26, 2014, 10:12 AM EST

W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland Tourism Must be time to visit

Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S.

Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in the national forest just outside Portland. It took three months to make—with help from metal sculptor Nicolas Gros, clock designer/gear consultant Laurent Worme, electronics consultant Mark Keppinger and local illustrator Patrick Long (who did the illustrations for the clock face). The clock features references to a number of Portland icons—Mt. Hood, Portlandia, beer, wine, bikers, farmers markets, roses, rivers, bridges and even Sasquatch.

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November 25, 2014, 1:45 PM EST

Agency Wants Its Next Art Director to Be Cool, So the Interview Will Be Over Two Days in Vegas Getting to know you

TDA_Boulder is looking for a new art director, but the interview process will be unique. In fact, if all goes well, it might end up looking like outtakes from The Hangover.

Yes, the agency plans to interview the top candidate over two days in Las Vegas.

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November 25, 2014, 1:11 PM EST

Totino's Pizza Made 50 Ridiculous Ads Using the World's Worst Stock Photos BuzzFeed challenge accepted!

This week's "Uh, what? No, seriously, what?" comes to us from those perpetuators of pizza propaganda, Totino's Pizza. It was just a few weeks ago that Tim & Eric gave us probably the oddest pizza ad ever, and now Totino's is back to inject more weird into the Internet. 

Last spring, BuzzFeed posted a story showing "50 Completely Unexplainable Stock Photos No One Will Ever Use." It was indeed a truly odd collection of head-scratching images. Well, Totino's saw the list and accepted the challenge.

"We obviously had no choice but to use them. Poorly," the brand explains.

Yes, Totino's used all 50 photos to make weird little Totino's ads. Check out the best of them below, and see the whole amazing lot over at the Totino's website.

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November 25, 2014, 9:53 AM EST

Baffled Shoppers Face Obstacles, Elves and Captivity in This Bizarre Discount Store Stunt Would you take this 'Adventure Quest'?

Behold! The lowest of the low-budget hidden-camera pranks has been created for discount retailer Ocean State Job Lot, and it is steeped in local commercial magic.

The chain, with 116 stores in the Northeast, tapped Kindling Digital to make this spectacle whose meager production budget perfectly matched the message that the store is committed to low prices. In fact, if they had spent much more, the video wouldn't have been nearly as good.

In the clip, several bewildered customers are given the option to go on an Adventure Quest to win a heater. It starts when they ring a bell and get a blast of fake snow to the face. Then, Old Man Winter, a character from OSJL's TV spot, tells them that Santa has been captured by the wicked Markup King (the guy who works at the mall) and they need to set him free.

Setting him free and winning the heater, however, involves an obstacle course with light-string barbed-wire, wreath tires to run through, a snowball catapult, and more fake snow to the face while a mildly deranged elf named TutTut does her shrillest drill sergeant impression.

Once through the course, they're led to what is clearly the employee room, welcomed by Santa and forced to search the mailbox block/advent calendar and get more snow in the face before Santa's true game is revealed!

And of course, there are lots of trumpets. Because everyone loves trumpets.

November 24, 2014, 5:19 PM EST

If the Rio Olympic Mascot Isn't a Cat, Then What Is It? Public is asked to name mashup creatures

The 2016 Rio Olympic Games mascot was unveiled Monday, and while we don't know what the name of the creature is, one thing's for sure. Following in the line of cat-like creatures that are not cats—pointing the finger at you, Hello Kitty—it's not a feline.

According to its official description, the long-limbed, pointy-eared, tailed creature is a mixture of all the Brazilian animals including cats, monkeys and birds. It should come as no surprise that he is existentially pondering "Who am I?" on his description page.

Likewise, his sidekick, the Paralympic Games mascot, is a tree that is not a tree. It's a combination of all the plant life in the Brazilian forests. Or it's an overenthusiastic artichoke that's turning blue from lack of oxygen. Take your pick.

People echoed the same confused reaction on Twitter.

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November 24, 2014, 4:19 PM EST

This Agency Made a Really, Really Big Deal of Hiring Its 100th Employee, and He Wasn't Expecting It Elliot Nordstrom's first day at McGarrah Jessee

Lots of agencies do interesting things for new hires—like Red Tettemer O'Connell + Partners, which has been known to carve their faces into the heads of crayons.

McGarrah Jessee in Austin, Texas, did something quite a bit more grandiose for Elliot Nordstrom's first day. See, he is the agency's 100th employee, which called for quite the celebration. Check out the video below.

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November 24, 2014, 3:09 PM EST

Scrawny Arms Rob Lowe Is DirecTV's Freakiest Rob Lowe Yet Good luck with that jar of mayo

While shy-bladder sufferers debate the offensiveness of Painfully Awkward Rob Lowe, DirecTV is plowing ahead with all sorts of other less-than-ideal Rob Lowes—you know, the ones with cable and not DirecTV.

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November 24, 2014, 2:36 PM EST


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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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