Kids Try Out 'Most Realistic' VR Game, Only to Discover It's Actually the Forest Nature: Better than Oculus

In the latest installment of the Ad Council and the U.S. Forest Service's "Discover the Forest" campaign, the Barbarian Group puts fake VR headsets on a bunch of eight and nine year-olds and promises them they can test "the most realistic video game in development."

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October 13, 2015, 1:30 PM EDT

This Breast Cancer Ad Goes From Despair to Joy Just by Reversing Its Own Script Getting back to that first haircut

Physical beauty may be the ultimate focus of this intense two-minute breast-cancer PSA from cosmetics chain Ulta—but the moving message it delivers is far from skin deep.

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October 13, 2015, 11:14 AM EDT

Bacardi Turns a House Relocation Into a Rolling Party in Rollicking New Ad BBDO spot kicks off cross-country house party tour

BBDO NY just dropped "The House Party," a new video for Bacardi that was, sadly, was not the glorious return of Kid 'N Play for which we'd hoped.

Rather, the ad depicts a roving hipster gang that turns a house relocation into a raucous wingding, complete with a legit DJ, bathtubs full of liquor (Bacardi, of course), and live chickens flapping around the den.

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October 13, 2015, 10:40 AM EDT

Lexus Built a Working Cardboard Version of a Car, and It's Incredible An origami-inspired ride

You can't spell "cardboard" without "car."

In the U.K., Lexus has made an impressive driveable replica of its IS model sedan, using 1,700 pieces of precision-cut cardboard—all to demonstrate the automaker's dedication to craftmanship. 

To be fair, the car also includes a steel-and-aluminum frame and an electric motor. Oh, and "driveable," means "only take it out very slowly, in a highly controlled environment."

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October 13, 2015, 10:28 AM EDT

James Harden Reluctantly Takes a Selfie With a Camel in Foot Locker's Twitter-Dares Campaign Also, rides a tricycle

Your wish is James Harden's command. Or it was, at least, for one day.

Last Thursday marked the culmination of Foot Locker's #PlayMyTweet campaign from BBDO New York. For two weeks prior, the brand had invited consumers to pose challenges to the Houston Rockets star, via Twitter. Foot Locker then printed a selection of the requests onto basketballs, and on October 8th, Harden shot the custom balls during a live event, promising to take on the dares if he missed. "Yodel? Eat a raw onion? Wax my leg? Braid my beard?," Harden suggested in the September 24 call to action.

None of those punishments made the final cut. But Harden did find himself riding a tricycle wearing a clown nose while eating an ice cream cone (a feat all the harder, it seems, given his signature beard)—and more.

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October 12, 2015, 12:10 PM EDT

The Headless Horseman, His Pumpkin, Play the Odd Couple in Sweet, Creepy Reese's Spot Sharing treats gets tricky for Comedy Central

Imagine if the iconic Headless Horseman and his flaming pumpkin noggin had a bit of a love-hate relationship. They've been together so long that each knows just how to push the other's buttons.

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October 12, 2015, 10:54 AM EDT

SNL Adds Guns Into Life's Sweetest Moments, With an Assist From Amy Schumer Highlighting the absurdity of the American debate

If you've got a gun, why wouldn't you want to bring it along for all those special occasions—like a first date, or having a baby? That, at least, is the tack that Saturday Night Live takes in its latest parody ad, using the kind of singsong tone usually reserved for jewelry ads. 

Initially, the two-minute piece seems like it'll make fun of Airbnb or some other tech giant's pitch about its now-ubiquitous place in everyday life. But the plot turns on a dime when comedian Amy Schumer, host of this past Saturday's show, opens a box over a romantic dinner and finds that her paramour has given her a very special gift.

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October 12, 2015, 9:41 AM EDT

Google Used Clickable Paper in Posters Asking People Which Nonprofits It Should Fund Choosing from among 10 Bay Area projects

The nonprofits competing in the second Google Impact Challenge have some pretty innovative ideas for how to make the Bay Area a better place to live. And Google's method of soliciting votes for the contest is pretty cutting edge, too.

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October 9, 2015, 1:57 PM EDT

These Creatives Knitted Outfits for Street Signs as a Way of Asking for Clothes for the Poor Heartwarming OOH ads

Wool is cool again, and yarn-bombing is a thing. In a nod to the trend, a group of Brazilian creatives started "Doe Agasalho," or "Donate Warm Clothes," a campaign that reminds people to offer clothing to the poor.

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October 9, 2015, 12:28 PM EDT

Airbnb Offers the Ultimate Halloween Sleepover: A Night in the Paris Catacombs Get cozy in costume with 6 million resting souls

Looking for the ultimate scare? Airbnb is running a contest that will give two lucky people the chance to sleep in the Catacombs of Paris, home to over 6 million dead and labeled "the world's largest grave."

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October 9, 2015, 11:59 AM EDT


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