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2 New Movie Trailers From This Week Show How Hollywood Is Evolving the Format How to better hook the audience

There's been a movement in two directions over the past few years in how movie trailers are edited and assembled.

They've adapted to new media platforms and audience tastes to more effectively and efficiently sell movies to audiences, making sure to present a product that has maximum appeal, showing a movie that is absolutely worth … whatever the call to action is. That might be dropping $10 and three hours at the theater, it might be the cost of a VOD rental, it might be the decision to maintain or begin a Netflix or Amazon Prime subscription.

Two bits of movie marketing from earlier this week show a couple of ways in which trailers are changing to get people's attention.

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September 23, 2016, 12:45 PM EDT

David Ortiz Shows Off the JerkyBot, a Drone Snack Tray That Follows You Around Chef's Cut Real Jerky's aerial feedbag is perfect for America

There are lots of current applications of drone technology, but not many of them are very useful to the average consumer. But what's this? A drone that allows you to literally snack nonstop? Now that's something plenty of Americans can get behind.

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September 23, 2016, 10:32 AM EDT

Pro Athletes School Gatorade Drinkers in the Brand's Most Humiliating Campaign Yet J.J. Watt, Karl-Anthony Towns, Bryce Harper and a couple of catty anchors

Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who all pop out of the back of a box truck to mock them for drinking the beverage while not sweating.

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September 23, 2016, 9:28 AM EDT

A Vote for Hillary Is Largely a Vote Against Trump, Says This Slam Poet's Hard-Hitting Ad IN-Q's politics in verse

What happens when celebrated slam poet, songwriter and rapper IN-Q turns his attention to the current political scene? A lyrical slicing and dicing of Donald Trump without ever saying the candidate's name.

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September 22, 2016, 4:48 PM EDT

How a Juice Brand Used Unpaid Celebs to Get Fans Clamoring for a Drink Made of Charcoal The FOMO is real

Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that it spent weeks seeding, without explanation, to health-conscious celebrities with active social media lives. 

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September 22, 2016, 3:18 PM EDT

Can't Get a Creative Recruiter to Call You Back? No Worries, There's a Bot for That Rosie's a dream, literally

Job hunting is balls, especially when you're fresh to the industry and have little more to your name than some spec work and a wild hope. Where do all those LinkedIn job submissions go, anyway? Nowhere you can follow, my friend. 

The worst, though, is when you finally do get the recruiter's name and it's like trying to decrypt the Riddle of the Sphinx just to get them to look at you. That's why designer and maker Cassondra Bazelow is coding up Responsive Recruiter Bot, a Facebook Messenger bot that, if nothing else, will at least give you the time of day. (Just don't expect to get many words in edgewise.)

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September 22, 2016, 9:52 AM EDT

See What a 14-Hour Flight Is Like in the Insane Luxury of a $21,000 Emirates Airplane Seat Casey Neistat's latest journey

Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it's a nine-minute testament to obscene flying decadence.

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September 21, 2016, 9:21 AM EDT

Why Adidas Is Suddenly Selling Odd Pairs of Shoes … Two Rights or Two Lefts Memorable Indian campaign celebrates blade runners

"Odd, isn't it? For a man to run when technically he shouldn't even be walking?"

We live in a magical time, when disability doesn't have to spell the end of an active person's journey. And a fascinating new Adidas campaign from India draws attention to something that has never occurred to most of us: Why should a blade-running athlete with only one foot—or anyone else—have to buy expensive athletic shoes for both feet?

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September 20, 2016, 3:21 PM EDT

Timberland Really Wants You to Stop Lying About Seeing This Weird Motorcycle Guy at Work Start taking responsibility already

Timberland wants to give liars the boot—a comfy boot, that is, and shoes too, with anti-fatigue technology, so folks won't have to invent ridiculous excuses when their tired, aching feet make them goof up in the workplace.

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September 20, 2016, 1:25 PM EDT

Cosmo Designed a Car for Women, and That's Going Over About as Well as You'd Expect Introducing the Seat Mii

Women everywhere, rejoice! There is now a car just for us!

Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat to release a vehicle designed for "fun and fearless Cosmo girls."

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September 20, 2016, 11:14 AM EDT

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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