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CP+B Lets Twitter Choose Its Office Music Through 'Subservient Speaker' Stockholm office now taking requests

The Subservient Chicken may be long gone, but its spirit of unquestioning obedience lives on at one of the agencies that spawned it.

Crispin Porter + Bogusky's staffers in Stockholm, Sweden, are subjecting themselves to the musical whims of Twitter users this week, in a self-promotional campaign titled Subservient Speaker. Tweet a song title to @cpbscandinavia, with the hashtag #subservientspeaker, and a speaker at the agency will play it.

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January 28, 2015, 2:53 PM EST

Everlast's Inspiring Ad With This Girl Boxing Packs Quite a Punch 'Don't call me a female boxer'

Boxing gear company Everlast lands a blow against sexism in "I'm a Boxer," a minute-long spot directed by Claire Edmondson through Steam Films.

Scenes of a young girl shadow boxing and psyching herself up are intercut with footage of adult fighters in the ring. The girl imagines a world in which athletes' performance is more important than their gender. "Don't call me a female boxer," she says. "I'm a boxer."

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January 28, 2015, 2:40 PM EST

You Know Gay Ads Have Gone Mainstream When Even Hallmark Is Making Them Meet Eugenia and Corinna

The mainstreaming of ads with gay couples, which really accelerated in 2014 thanks to brands like Honey Maid, continues into 2015—and now it's Hallmark's turn to join in.

The greeting-card company is gay friendly—it's been making gay marriage cards since 2008. But it evoked some ire from the gay community in 2013 when it replaced the word "gay" with "fun" on a "Deck the Halls" Christmas ornament in 2013. Also, it's one thing to sell gay-friendly merchandise—it's another to feature a gay couple in a commercial, as Hallmark has now done in its new "Put Your Heart to Paper" campaign for Valentine's Day.

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January 28, 2015, 1:20 PM EST

You Made an Amazing Super Bowl Ad. Now What? Creatives Talk About the Monday After It's unbridled glory, right?

Getting a commercial on the Super Bowl is a career milestone for any advertising creative. And so, after their spot airs, the feeling of joy and fulfillment must be pretty intense—buoyed surely by the endless calls of congratulations from friends and family. Right?

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January 28, 2015, 11:02 AM EST

Pet Foundation's Kitten Bowl Ad Is Soooo Cute, and … Oh God No, Wait, Seriously? Adorable spot is called for roughing the viewer

A good way to succeed on Super Bowl Sunday is to put a bunch of animals in your ad, though as GoDaddy learned, you have be careful with your message. 

Director Sam Nicholson (the visual effects wizard for AMC's The Walking Dead) and Stargate Studios teamed up with animal control group The Lucy Pet Foundation to create the cute ad below, which will air Sunday on the Hallmark Channel during the Kitten Bowl. Which, in case you're wondering, is basically Off-Broadway for Super Bowl ads. 

The commercial features rescue animals playing football, and includes over 1 billion separate images, according to the client. (It's been submitted to Guinness to be recognized as the first Super Bowl Sunday ad to accomplish such a feat.)

We don't want to spoil the ending, so take a look below at this bittersweet tale. Hint: It's got something to do with the responsible deflation of balls.

January 28, 2015, 10:07 AM EST

Budweiser Unleashes Its 'Lost Dog' Super Bowl Ad, Hoping to Catch Lightning Twice Wayward puppy's latest adventure

Sequels are tough. For every Godfather Part II, there's a Godfather Part III. But Budweiser and Anomaly had such a big hit with "Puppy Love" on last year's Super Bowl, they couldn't resist going back to the well for another look at the "Best Buds"—the Clydesdales and their favorite golden Lab. (Bud's actually calling it the third installment in a trilogy, counting 2013's "Brotherhood.")

And so here it is: "Lost Dog." Like last year's ad, it was directed by RSA's Jake Scott. We won't spoil the plot, such as it is—the title tells you most of what you need to know. The Clydesdales, of course, come to the rescue of the wayward puppy, whom you'll remember from the first ad has a tendency to roam and isn't too concerned for his own safety.

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January 28, 2015, 8:39 AM EST

Forget Football. Nick Offerman's Glorious Nascar Music Video Will Get You Pumped for Racing Two minutes of pure awesome

You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick Offerman singing gloriously about Nascar.

It's a match made in heaven, really, as Offerman brings his world-weary, manly-man persona to the topic of America having gone soft, and needing the adrenaline shot of auto racing—along with all the accoutrements that culture brings, like grilled meats and American flag thongs—to set things right.

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January 28, 2015, 7:46 AM EST

Speedo Gets Deep in a New Campaign That Includes This 91-Year-Old Swimmer Are you 'Fueled by Water'?

Speedo delivers a bit of a surprise package in its latest advertising.

Meet 91-year-old Masters swimmer Jurgen Schmidt, one star of the brand's "Fueled by Water" campaign, which focuses on the joy and freedom people experience by participating in aquatic activities. Schmidt hits the pool at 5 a.m. most days, has competed for 40 years, and is a bit reminiscent of Walt Stack, the 80-year-old jogger who starred in Nike's first "Just do it" ad.

A whole bunch of Web videos in the two- to three-minute range present personal stories. In addition to Schmidt, the Speedo work introduces more than a dozen other swimmers, surfers and divers, as well as a paddleboarder and a lifeguard.

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January 27, 2015, 5:20 PM EST

Stella Artois and Matt Damon Want You to Buy a Lady a Drink, but Not Like That New project with Water.org

When you think of buying a lady a Stella, you think of handing a chalice to a hot Italian woman who lives in the 1060s. But what if instead you were buying five years of clean water for a woman in the developing world?

Stella Artois has teamed up with Matt Damon's Water.org to tell the stories of women around the world who collect water. They spend a collective 200,000 hours a day on their journeys, walking for miles, missing school, facing fights at the pump, and going without when it breaks.

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January 27, 2015, 4:36 PM EST

Giant Polar Bear on the Loose That Frightened London Today Turns Out to Be an Ad Great stunt for a TV show

New York was supposed to be the city dealing with a scary winter visitor on Tuesday, but instead it was London that was thrown off-kilter—by a giant polar bear wandering around.

The eight-foot male bear was first spotted in the Underground before walking across Hampstead Heath and along the South Bank. The beast drew quite the shocked reaction, with people posting all sorts of frightened and bemused notes to social media. They were happy to learn, in the end, that it was simply a very advanced fake bear—promoting Sky Atlantic's new TV crime drama Fortitude, which is set in a small Arctic town.

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January 27, 2015, 2:59 PM EST

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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