This Meta PSA About LGBTQ Suicide Ends Much More Happily Than You Expect A safe place in dark times

LGBTQ youth are four times more likely to attempt suicide than their straight peers, but a creative outlet can help stem the tide while time does its work. This is the insight, brought to life, in a PSA bluntly labeled "Suicide," from nonprofit Mythic Bridge. 

Directed by Xander of Backyard Productions, it opens with a young man stumbling onto a rooftop, clutching his phone and walking toward the edge as accusing hisses and whispers swirl around him. He approaches the ledge and looks down, and for a minute we can see his phone messages: They're all from him to his family—an apology for existing that doubles, in this case, as a suicide note.

He climbs the ledge, and the city spreads out below him, dark silhouettes against a gray sky.

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August 24, 2016, 11:25 AM EDT

Even Sexy People Get Skid Marks in This Grossly Funny Attack on Fashion's Dirty Secrets Organic clothier PACT sharts out a winner

Today in things you shouldn't watch on a full stomach: In an ad for organic clothing brand PACT, agency Denizen reprises the aesthetics of old Calvin Klein ads, producing something that is sometimes funny, mostly damning and completely uncomfortable. 

"Skidmarks" features people lounging around nearly nude, making passionate love to the camera and touching each other the way beautiful people in fashion industry ads do—possessively, reverentially, like they're caressing an art form and need you to watch. 

There's just one problem: The unsightly fruits of what we can only imagine were a stunning amount of sharts (did they have chili before the shoot?), staining the backs of their otherwise pristine white skivvies. 

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August 24, 2016, 10:34 AM EDT

How Copywriter David Burd Became Rap Star (and Hilarious Trojan Man) Lil Dicky A Q&A with the rising star, plus his two new condom ads

Lil Dicky, the chart-topping MC, is back with more comedy gold for Trojan condoms.

David Burd, whose 2015 debut studio album Professional Rapper hit No. 1 on both Billboard's rap and comedy charts, anchored a clever, nervous, long-form PSA earlier this year, sponsored by the condom brand, about the dangers of unprotected bathroom sex.

Now, he's starring in two much slicker but plenty ridiculous new TV commercials, created with agency Colangelo, slated to first air this Sunday during the MTV Video Music Awards. (Trojan has a broader partnership with the youth-focused network, funding its how-to guide on sex and relationships.)

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August 24, 2016, 9:00 AM EDT Is Held for Ransom by Masked Villains. Will David Angelo Pay Up? David&Goliath founder might finally get his hands on the precious URL, for a price

Ever since Los Angeles ad agency David&Goliath opened its doors in November 1999, it has suffered the indignity of not being able to get its hands on, which was being used by another company. Founder David Angelo and his shop—best known for its Kia advertising—were forced to settle for, a depressingly acronymic substitute for such a mythic name.

But it looks like Angelo might finally be able to seize the prized URL—for a price.

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August 23, 2016, 2:44 PM EDT

See the Colorful House an Agency Built for These Eye-Catching Heating and Cooling Ads Zones come alive in vivid hues

Brunner stages a colorful open house in its first major campaign for Mitsubishi Electric Cooling & Heating.

To dramatically convey the idea that Mitsubishi systems allow different temperature settings for various zones of a home, the agency built a life-size mock-up house, facilitating a seamless commercial shoot with no CGI required.

The dwelling consists of two huge 22-by-35-foot open-faced sections, each containing five fully furnished rooms across their respective upstairs and downstairs levels.

The rooms are color coded to represent different "Shades of Comfort"—e.g., the heating and cooling preferences of different family members. For example, Grandma likes it warm—76 degrees—so her room is rendered in deep coral tones, while Dad's mancave elsewhere in the house is set to 68 degrees and decorated in cerulean hues.

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August 23, 2016, 1:28 PM EDT

A Bumbling Magician Finds His Stride in This Charming, Peculiar Short Film From Ray-Ban But victory doesn't come easy

Meet Loudini. He's a sad sack illusionist who can't even pull a rabbit out of a hat. But even after the world's worst day, he stays at it, dumping the excess glitter out of his shoes and getting back out on stage—because it's who he is, and it's what he does.

That's the basic premise of a new video from Ray-Ban Films, part of the eyewear brand's #ItTakesCourage campaign, which has also seen the brand make people stare into each other's eyes for four minutes, hoping to spark … something.

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August 23, 2016, 11:35 AM EDT

Von Miller, Noted Chicken Farmer Who Also Plays Football, Is Your New Old Spice Guy Broncos linebacker adds to his colorful repertoire

From raising chickens to tackling the world's biggest men to dancing for the nation, it seems there is nothing Von Miller can't do. And now, he's adding the revered title of Old Spice guy to his résumé.

Procter & Gamble today announced that the Denver Broncos linebacker and Super Bowl 50 MVP will be the face of Old Spice for the 2016 season. He will promote the brand's Hardest Working Collection. The first creative will be here early in the season, the brand tells AdFreak. For now, you'll just have to enjoy these two photos.

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August 23, 2016, 10:58 AM EDT

Meet Leo, the World's Creepiest, Hungriest, Most Lecherous Gambling Mascot A fatal attraction to fresh meat

It isn't often you watch a 30-second spot that leaves you with feelings you can't understand.

For online casino Leo Vegas, London ad agency Now has released "Carcass," the first of a two-part series featuring client mascot Leo, the "undisputed king of mobile casino." 

The spot opens with Leo leaning against a bar and eyeing some (literal!) fresh meat across the way. It's an irresistible lure: He saunters over and takes its stub of a hand, leading it to the dance floor, where the pair get familiar in ways that leave us, well, queasy at best. 

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August 23, 2016, 8:41 AM EDT

Die Young, but Look Pretty Doing It, Says This Existential Clothing Ad With a Twist Centrepoint takes a left turn

There's not much anyone can do to avoid life's little indignities. But if you've got some money in the bank, you can at least be well dressed while facing them.

That, at least, is the upshot of a new ad from Middle Eastern clothing retailer Centrepoint and agency Impact BBDO Dubai. 

Shot in black and white, it features a young man driving a flashy vintage sportscar while a stunning woman stares out the window from the backseat (perhaps reflecting the marketer's audience). The party drips with ennui. Despite the trappings of success, this gent can't escape banal little tragedies—a stone in his shoe during a meeting, a piece of gum left on his seat by some thoughtless predecessor, a baby on the airplane he's riding in.

The uncaring universe, it turns out, does not love him like his mother does (assuming the universe recognizes he's there at all). His scruples eventually reach a high point when the car breaks down on a set of railroad tracks. 

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August 22, 2016, 2:07 PM EDT

Uber Hands Out Breathalyzer Cards You Can Lick to See If You're Too Drunk to Drive Nifty in-bar promotion from Russia

A clever campaign from Russia adds new utility to the dead-tree branding tool of the business card, by turning it into a blood alcohol test that can let bar patrons know whether they're sober enough to drive safely—or should arrange for a ride to come pick them up.

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August 22, 2016, 1:33 PM EDT


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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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