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Annie Leibovitz Photographs Well-Known People in Their Homes for a Dozen Real Estate Ads Corcoran's 'Live who you are'

The Corcoran Group wanted some nice portraits for its latest "Live who you are" ads. So, naturally, the high-end real estate company went with a high-end photographer.

Check out 12 new ads below, shot by Annie Leibovitz, featuring well-known, talented, affluent individuals in their own homes. The ads were shot in Manhattan, Brooklyn, the Hamptons and Palm Beach, which are the markets Corcoran serves (and are auspicious places to photograph nice-looking homes—and nice-looking people, for that matter).

The subjects range from singer Jimmy Buffett to NBA player Tyson Chandler to ballerina Misty Copeland (above, in her second high-profile ad gig in a month).

"Annie Leibovitz is the preeminent documentarian of our day," says Corcoran president and CEO Pamela Liebman. "For her to lend her experience and skill to Corcoran and our campaign is a very powerful gift. People will look forward to seeing each of the 12 sensational portraits as we unfold them over the next few months."

See them all below.

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September 2, 2014, 12:54 PM EDT

Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies They make game day 'awesomer'

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out with the candies.

The spot below, from Olson Engage—the first in a series of NFL-related Skittles marketing—claims that Skittles make game day "awesomer."

Lynch, 28, whom Skittles honored last year with a special-edition "Seattle mix," has known this for years. As his mother told Seahawks.com a couple of years ago: "When Marshawn was 12 or 13, we'd go to his games and I'd always have little candies in my purse," she says.

"Before the game, I would say, 'Here Marshawn, come and get you power pellets.' I would give him a handful of Skittles and say, 'Eat 'em up, baby. They're going to make you run fast and they're going to make you play good.' "

September 2, 2014, 11:59 AM EDT

Here's How Gay Marriage Will Destroy Your World, Warns Satirical Short Film About 'Armagayddon' Lock the doors, box up the kids

What will happen when gay marriage is legal? Will the resulting Armagayddon destroy civilization as we know it? Luckily, an Irish gay rights advocacy group is here to help you visualize the consequences.

Ireland is set to consider a referendum on marriage equality in Spring 2015. To get people fired up for the vote, LGBT Noise is holding a march in Dublin, and they’ve partnered with Like:Minded productions to create this humorous short that laughs at our collective fear of the unknown.

Social change can be hard, particularly in a conservative nation, but what this spot is trying to suggest is that there really won’t be any change—unless opponents ruin their own lives with self-enforced isolation and a creepy prison box for their children. 

With more than 200,000 views since being posted two weeks ago, it’s sparking interest for the cause around the world. After all, sometimes the only thing you can do in the face of uninformed fear is laugh.

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September 2, 2014, 11:36 AM EDT

Jeff Bridges Salutes the Dude's Favorite Beverage in Short Film for Kahlúa Ivan Zacharias directs 'The White Russian'

As the Dude's favorite cocktail, the White Russian was Jeff Bridges's ever-present co-star in The Big Lebowski. And now, Bridges is giving back to Kahlúa with a short film for the brand.

He's not in character as the Dude, alas, but there's still plenty to like about the gritty yet goofy period piece by Smuggler director Ivan Zacharias, in which white quite literally meets Russian in the middle of the desert—with a whole lot on the line.

"As a short film entirely inspired by a simple classic cocktail, this story is creative, enigmatic and beautifully shot," the Academy Award winner told People.com.

September 2, 2014, 10:51 AM EDT

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments Artist slowly tells the 'Story of the Open'

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you.

The tournament's organizers are paying an artist to climb up to a billboard each day over the course of the games and piece together a painting based on the event's notable moments and online chatter.

The first eight installments have included, for example, interpretations of Gaël Monfis's crushing 110 miles-per-hour match winner, 15-year-old Catherine "CiCi" Bellis's on-court antics and Roger Federer's selfie with Michael Jordan.

Each day's addition is live-streamed on Facebook and later recapped in a YouTube clip. The painter, Josh Cochran, whose previous credentials include some spectacular Grammy-nominated album art for Ben Kweller, features heavily in the videos.

Agency DDB New York created the campaign, titled "Story of the Open" and tied it into social media with the hashtag "#StoryoftheOPEN."

While viewers of the billboard over New York's Midtown Tunnel might not get the full effect without watching the videos for context, Cochran's illustrations are spectacular, and it's fun to see the mural take shape.

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September 2, 2014, 10:12 AM EDT

Here Are the Two New Clash of Clans Ads, Which Will Get a Gazillion Views Barton F. Graf shows a softer side to the Wizard

There are fewer explosions and more dialogue in Barton F. Graf 9000's new ads for the Clash of Clans mobile game. In the process, we see a softer, less violent side of the Wizard featured character.

In "Preparation," he looks into his bedroom mirror, peels back his hoodie to reveal a massive black pompadour and psyches himself up for another long day on the battlefield. In "Magic," he halts his fireball throwing in the middle of the battlefield to pull a white rabbit out of his hoodie—but don't worry, he hasn't turned into a kids' party magician.

The spots have more than 6 million views each since being posted to YouTube on Thursday. They'll break on TV this weekend. (Last year's 60-second spot has 22 million YouTube views.) Rounding out the campaign are five outdoor posters, each with a different character and headline. "Look into the eyes of my moustache," says one with a close-up of Barbarian's face, "and know despair."

See all the work below.

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August 29, 2014, 1:19 PM EDT

LG Asked for 'Mom Confessions,' and Moms Delivered From parenting life hacks to a hungover Easter bunny

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action.

While the appliance brand and agency Hill Holliday seeded the campaign with their own Tumblr posts ("I go running to relieve stress. Just kidding, I drink margaritas."), there are plenty made from the keyboards of your next door neighbor or PTA president and submitted to MomConfessions.com.

Some of them are funny, some are actually from dads, and some are quite brilliant ("My child thinks the ice cream truck is a music truck. We dance as it goes by."). Of course, some left me making a face like I just had a bite of day old yogurt, know what I mean?

Here are a few of the better ones, slowly transitioning to the rather sad:

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August 29, 2014, 1:10 PM EDT

Eight O'Clock Coffee Is Bringing to Life the Central Perk Coffee Shop From Friends Pop-up store set for NYC

Rejoice, Friends enthusiasts! Your dream of sipping coffee at the iconic Central Perk will soon become a reality.

It's been 20 years since Ross, Phoebe, Monica, Joey, Chandler and Rachel first graced our TV screens, and the love for the gang remains strong, if all of the people on my Facebook feed are to be trusted. To celebrate two decades of shouting "Pivot!" every time a friend announces he's moving, Warner Bros. Television Group, Warner Bros. Consumer Products and Eight O'Clock Coffee are partnering to create a Central Perk pop-up in New York.

It'll be short-lived—the shop, created with help from agency Source Marketing, will open Sept. 17 at the corner of Lafayette and Broome Streets, and close Oct. 18—but fans can hang out on the weird orange couch, listen to a rendition of Smelly Cat, see some special guests (Gunther will be there) and maybe, I don't know, try to figure out how Rachel afforded to live in a sprawling Manhattan apartment on a barista's salary.

It's a brilliant partnership for Eight O'Clock, which will also be adding a special Central Perk blend to its coffee line next month, if you want to K-Cup your way to a Friends-in-your-travel-mug experience.

UPDATE: Turns out, it will only be available in bags, not as K-Cups. So maybe you could just brew a pot for all your—Wait for it! Wait for it!—friends.

August 29, 2014, 12:33 PM EDT

9 Charity Stunts That Want to Be the Next Ice Bucket Challenge From bear mace to camel toes

Eventually, every celebrity and politician (though hopefully not every brand) will have taken the Ice Bucket Challenge. So, what next?

The moment the ALS campaign went crazy, we braced for the inevitable slew of copycats. The only question is, Which one will completely hijack your news feed next?

Below, Adweek takes a look at some of the contenders.

 
Lather Against Ebola Challenge

More than 3,000 people have been infected with Ebola, and more than 1,500 have died. Though the disease has a horrifically high mortality rate of 90 percent if untreated, Ebola can be spread only through contact with the bodily fluids of an infected person. So, simple measures like hand washing can prevent outbreaks. Edith Brou, an Ivory Coast blogger, was inspired by the ALS trend to create the Lather Against Ebola Challenge. Ebola hasn't yet spread to the coast, and Ivorians are determined to keep it that way with the challenge and some catchy tunes. There is no specific fund to donate to—awareness of prevention is the key of this campaign.

Pros: Easy to remember, easy to complete.
Cons: No direct benefit to those already suffering.
Rating: Three ice cubes out of five.

 
Bear Mace and Waterboarding Challenge

A gentleman in a "Party with Sluts" T-shirt was challenged ALS style and upped the ante by getting bear maced and waterboarded to raise awareness of suicide by veterans. An average of 22 veterans commit suicide each day, and a little waterboarding and bear mace are apparently not nearly as bad as what many of our veterans experience. There's no specific charity affiliated with this challenge, and it's unlikely it will catch on—but hey, now you're aware of it.

Pros: With a lot of blog coverage, more people are aware of how many veterans are lost to suicide every day.
Cons: Who in their right mind would take this challenge? (Actually, a surprising number of people.)
Rating: Two ice cubes out of five.

 
Taco Beer Challenge

It started as a Twitter joke by @AndreaGrimes, but now the Taco Beer Challenge is legit making money and headlines for pro-choice organizations. What do tacos and beer have to do with abortion rights? Well, what does ice have to do with ALS? Adventurous pro-choice advocates are taking it up a notch by eating a taco and drinking a beer while donating.

Pros: It's really easy to eat a taco and/or drink a beer.
Cons: Pro-lifers attacking you directly on Twitter.
Rating: One ice cube out of five.

 
Plant a Tree for Groot Challenge

Did you enjoy Guardians of the Galaxy, in which Vin Diesel plays a glorified Ent (sentient tree creature) named Groot? Then you will probably enjoy joining Diesel's followers in helping to plant a tree for Groot. The Plant a Tree for Groot Challenge is simple, and the benefit is obvious. The only thing better than funding research is being the change you want to see in the world. Besides, we should probably be more concerned about guarding the future of this planet than the future of the galaxy writ large.

Pros: Celebrity backing, connection with popular movie, large fan base.
Cons: No specific charity. Get on it, Arbor Day Foundation!
Rating: Four ice cubes out of five.

 
Rubble Bucket Challenge

Unable to find ice cubes in a war zone? Clean water too precious a commodity to pour over your head? Ayman al Aloul, a journalist, wanted to raise awareness of the conflict in Gaza but had to improvise with a bucket of rubble from damaged buildings. He doesn't challenge specific people, but does challenge us all to be empathetic to the suffering in Palestine and raise awareness of the situation with #remainsbucketchallenge. And he does it while making Westerners feel really stupid about wasting clean water and ice, which we can easily get in abundance.

Pros: Draws attention to the first-world nature of the ALS challenge.
Cons: No specific charity. Difficult to replicate.
Rating: Two ice cubes out of five.

 
Rice Bucket Challenge

Perhaps the best pun-based version on the Ice Bucket Challenge is the Rice Bucket Challenge in India. It's easy. Give a bucket of rice to someone in need, or if you can't, donate to sponsor meals for children. The Rice Bucket Challenge was created by Manju Latha Kalanidhi, who thought the waste of water was impractical. With tens of thousands of likes in just a few days and massive amounts of Indian press coverage, you can expect local versions to pop up in other countries.

Pros: Immediate, local effect with zero waste.
Cons: It would have to be altered to spread out of Asia, but this one could go all the way.
Rating: Five ice cubes out of five.

 
No Ice Bucket Challenge

For all the haters out there, the No Ice Bucket Challenge is the anti-Ice Bucket Challenge. The gist is, just donate to the charity of your choice and then shut up about it, geez. Ironically, it's basically bringing us back to the time before ice buckets when people just gave to charity sans gimmick. Except for those T-shirts and one-for-one products and stupid races and—look, the point is we're already sick of the whole thing.

Pros: No water waste. Haters gonna hate.
Cons: Trading stupid ice water videos for self-righteous whining about said same videos.
Rating: Two ice cubes out of five.

 
Camel Toe Challenge

While camel toe is generally an undesirable situation, the Camel Toe Challenge encourages it—for cervical cancer awareness. Easy to replicate and sure to make a splash in your Facebook feed, you can expect to either be rolling your eyes or enjoying this challenge a little too much for at least a month.

Pros: Lots of camel toe pictures, if you're into that.
Cons: Lots of camel toe pictures, if you're not into that.
Rating: One ice cube out of five.

 
ISIS Bucket Challenge

Radio host Mike Slater from the conservative network The Blaze posted a YouTube video where he appeared to scald himself with hot soup and challenged Jon Stewart, Rachel Maddow and Michael Moore to do the same. Then, on second thought, he says, "No wait, this goes to the guy in the black hood from ISIS." Slater admitted later that the whole thing was faked and he did not actually scald himself with hot soup. Of course, he's not the only one to have noticed that "ice" and "ISIS" sound similar, so there are a couple of these popping up, but don't expect it to become the next big thing.

Pros: Did you have any idea who Mike Slater was before this?
Cons: Attempting to hijack a charity message for strange political grandstanding.
Rating: Zero ice cubes out of five.

August 29, 2014, 11:50 AM EDT

60% of U.S. Families Have No Disaster Plan, but This Ad Hopes to Change That Deutsch N.Y. takes somber approach to FEMA campaign

In the case of a true disaster, how prepared will your family be? A bleak new PSA raises the question in ways that emergency managers hope will get Americans thinking.

Preparedness is the watchword in Deutsch New York's pro-bono campaign for the Federal Emergency Management Agency. The effort, released through the Ad Council and timed to coincide with National Preparedness Month in September, encourages families to devise emergency plans before catastrophe strikes.

"The first step to preparing for disasters is simple, and it's free—talk to your family and make a plan," said FEMA administrator Craig Fulgate. The goal should be to determine a place to meet and a way to communicate if cell service is disrupted, he said.

The organization estimates that 60 percent of families have no contingencies in place, and fewer than 30 percent updated their supplies (bottled water, canned food, flashlights) in the past year.

The centerpiece of the multimedia campaign—which directs audiences to Ready.gov and Listo.gov for more information—is "Waiting," a minute-long commercial from Danish director Nicolai Fuglsig. Set in a relief shelter, the spot focuses on a mom and dad who can't find their son after a tragedy has struck their community.

Fuglsig takes a restrained approach that captures a mood of quiet yet intense desperation. Viewers get the message that waiting is among the hardest parts of such situations, and that taking steps in advance can help ease their fear and anxiety.

Click to Read More →

August 29, 2014, 11:22 AM EDT

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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