Star Wars Shut Down This Facebook Commenter Who Wants Female Armor to Look More Ladylike Want aloe for that lightsaber burn?

Disney-owned Star Wars seems like such a cuddly, world-embracing brand these days, you'd hardly expect them to drop the occasional AT-AT stomp on a Facebook commenter.

But that's what happened for a guy who questioned why Phasma, a character in the upcoming Star Wars: The Force Awakens, didn't wear Storm Trooper armor that made her more visibly female.

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August 28, 2015, 6:08 PM EDT

Step Aside, Waifs. Ronda Rousey Is Carl's Jr.'s Newest Sandwich-Devouring Ad Star Brand is into defying expectations these days

For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times.

But lately the brand seems to be playing with consumers' expectations, and it's quite fun. 

Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich.

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August 28, 2015, 4:03 PM EDT

Norm Macdonald Is Now Hosting 15-Second 'Fryerside Chats' as KFC's Colonel Sanders It's less of a talk than a mumble, though

KFC has rolled out the next phase of its campaign with the revamped Colonel Sanders, and despite Norm Macdonald's recent arrival, he's already feeling presidential. 

Earlier this month Wieden + Kennedy swapped one Saturday Night Live veteran (Darrell Hammond) for another (Macdonald) as part of its new take on Colonel Sanders for KFC.

Now a mumbling Macdonald is helming a series of FDR-esque "Fryerside Chats" in the form of 15-second spots. What's he talking about? Who knows? New deals, I guess. KFC deals.

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August 28, 2015, 3:38 PM EDT

PSAs From MTV Show How Everyday Phrases Keep Bias in the Mainstream Gender stigma is 'pervasive and insidious,' network says

The latest installment of MTV's "Look Different" anti-bias campaign looks a whole lot different than last month's showing, an over-the-top, multichannel satire about a Geek Squad-style team of uber-white corporate consultants eager to help people of color hail cabs, rent apartments and handle courtroom appearances.

Now, fresh PSAs and digital assets tackle gender bias in starker, more straightforward terms. They invite viewers to consider the unintended consequences of various preconceptions and misconceptions that may, to some people, appear benign, but can actually cause a great deal of harm.

In series of 30-second ads, phrases in blue flash across a canary-yellow screen. They include: "This is a man's job," "She'll hook up with anyone," "You'd look prettier if you smiled," "She's built like a man" and "Boys don't cry."

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August 28, 2015, 1:22 PM EDT

Denny's Offers to Partner With Burger King, Since McDonald's Is Being a McChicken The continuing quest for a hybrid hamburger

For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars.

Last night, Denny's blitzed its Twitter, Facebook and Instagram accounts with the proposal to partner with Burger King on creating "a Slampper© or a Whammper© or a Whoppaslamus-rex© or something." 

The diner chain is volunteering as tribute in these hunger games to take the place of McDonald's, which meekishly declined Burger King's invitation this week to create a McWhopper in honor of Peace Day.

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August 28, 2015, 9:35 AM EDT

This Clever Amnesty Campaign Imprisons Your Cursor Within a Banner Ad 11% of viewers signed group's petition

Sometimes an ad idea just doesn't get the reach it deserves, and this is certainly one of those times.

Polish agency The Digitals created a little-seen banner/pop-up ad last year that asked site visitors, "Do you want to dissolve the government?" Hovering over the response button would then lock the user's cursor into the ad, which displays the message, "In Belarus, you would go to prison for that."

The ad then released the cursor and asked the viewer to sign a petition to similarly release human rights advocate Ales Bialiatski, who eventually walked free last summer. 

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August 27, 2015, 10:43 AM EDT

McDonald's Wouldn't Create the McWhopper, So I Did, and It's an Abomination What happened when we called Burger King's bluff

"Please...kill me..."

As a wise Jeff Goldblum once put it, we were so busy wondering if we could, we didn't ask if we should.

Well I'm here to tell you: No. No we should not.

Burger King deserves credit for its masterful PR move this morning of running full-page newspaper ads offering to partner with mega-rival McDonald's on a McWhopper, created in celebration of Peace Day.

This beefy olive branch was described as "the tastiest bits of your Big Mac and our Whopper, united in one delicious, peace-loving burger."

Sadly, the world will never know what such a combination might have looked or tasted like, because McDonald's quickly declined the invitation. 

But it was too late for those of us at Adweek, who were already obsessing over this mythological beast of a burger.

As for me, I'm a man of action. So I texted an accomplice, drove to Burger King and then headed across the street to McDonald's. Bags in hand, we settled in at a nearby park and commenced with our foray into forbidden science.

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August 26, 2015, 5:53 PM EDT

A Bluetooth Speaker Becomes a Bee-Whispering Device in This Ad for a British Audio Brand Looks like a hive, sounds like a hive

Here's an unusual way to sell a consumer audio product: Stick a microphone inside an active beehive.

In this three-minute (headphones recommended) ad for Bowers & Wilkins, sound recordist Sam Nightingale captures audio of bees at work, and then plays it back to them through the brand's T7 Bluetooth speaker, which features a honeycomb trim, to see how they respond.

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August 26, 2015, 2:43 PM EDT

Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station Time your showers to tunes

The 'Water Lover's Station' features conservation ads and H20-themed music.

This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an endless loop. That should remind us to take shorter showers and stop washing the cars at home. Or just make us very, very thirsty. 

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August 26, 2015, 12:29 PM EDT

Kids React to Their First Bites of Bitter Dark Chocolate in This Priceless Israeli Ad A sweet you can keep for yourself

Dark chocolate? Yuck.

That's the verdict of the kids who try the confection for the first time in this exceptionally cute, straightforward and effective Israeli spot for Strauss Group's Splendid brand.

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August 26, 2015, 11:30 AM EDT


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