You Made an Amazing Super Bowl Ad. Now What? Creatives Talk About the Monday After It's unbridled glory, right?

Getting a commercial on the Super Bowl is a career milestone for any advertising creative. And so, after their spot airs, the feeling of joy and fulfillment must be pretty intense—buoyed surely by the endless calls of congratulations from friends and family. Right?

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January 28, 2015, 11:02 AM EST

Pet Foundation's Kitten Bowl Ad Is Soooo Cute, and … Oh God No, Wait, Seriously? Adorable spot is called for roughing the viewer

A good way to succeed on Super Bowl Sunday is to put a bunch of animals in your ad, though as GoDaddy learned, you have be careful with your message. 

Director Sam Nicholson (the visual effects wizard for AMC's The Walking Dead) and Stargate Studios teamed up with animal control group The Lucy Foundation to create the cute ad below, which will air Sunday on the Hallmark Channel during the Kitten Bowl. Which, in case you're wondering, is basically Off-Broadway for Super Bowl ads. 

The commercial features rescue animals playing football, and includes over 1 billion separate images, according to the client. (It's been submitted to Guinness to be recognized as the first Super Bowl Sunday ad to accomplish such a feat.)

We don't want to spoil the ending, so take a look below at this bittersweet tale. Hint: It's got something to do with the responsible deflation of balls.

January 28, 2015, 10:07 AM EST

Budweiser Unleashes Its 'Lost Dog' Super Bowl Ad, Hoping to Catch Lightning Twice Wayward puppy's latest adventure

Sequels are tough. For every Godfather Part II, there's a Godfather Part III. But Budweiser and Anomaly had such a big hit with "Puppy Love" on last year's Super Bowl, they couldn't resist going back to the well for another look at the "Best Buds"—the Clydesdales and their favorite golden Lab. (Bud's actually calling it the third installment in a trilogy, counting 2013's "Brotherhood.")

And so here it is: "Lost Dog." Like last year's ad, it was directed by RSA's Jake Scott. We won't spoil the plot, such as it is—the title tells you most of what you need to know. The Clydesdales, of course, come to the rescue of the wayward puppy, whom you'll remember from the first ad has a tendency to roam and isn't too concerned for his own safety.

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January 28, 2015, 8:39 AM EST

Forget Football. Nick Offerman's Glorious Nascar Music Video Will Get You Pumped for Racing Two minutes of pure awesome

You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick Offerman singing gloriously about Nascar.

It's a match made in heaven, really, as Offerman brings his world-weary, manly-man persona to the topic of America having gone soft, and needing the adrenaline shot of auto racing—along with all the accoutrements that culture brings, like grilled meats and American flag thongs—to set things right.

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January 28, 2015, 7:46 AM EST

Speedo Gets Deep in a New Campaign That Includes This 91-Year-Old Swimmer Are you 'Fueled by Water'?

Speedo delivers a bit of a surprise package in its latest advertising.

Meet 91-year-old Masters swimmer Jurgen Schmidt, one star of the brand's "Fueled by Water" campaign, which focuses on the joy and freedom people experience by participating in aquatic activities. Schmidt hits the pool at 5 a.m. most days, has competed for 40 years, and is a bit reminisenct of Walt Stack, the 80-year-old jogger who starred in Nike's very first "Just do it" ad.

A whole bunch of web videos in the two- to three-minute range present personal stories. In addition to Schmidt, the Speedo campaign introduces more than a dozen other swimmers, surfers and divers, as well as a paddleboarder and a lifeguard.

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January 27, 2015, 5:20 PM EST

Stella Artois and Matt Damon Want You to Buy a Lady a Drink, but Not Like That New project with

When you think of buying a lady a Stella, you think of handing a chalice to a hot Italian woman who lives in the 1060s. But what if instead you were buying five years of clean water for a woman in the developing world?

Stella Artois has teamed up with Matt Damon's to tell the stories of women around the world who collect water. They spend a collective 200,000 hours a day on their journeys, walking for miles, missing school, facing fights at the pump, and going without when it breaks.

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January 27, 2015, 4:36 PM EST

Giant Polar Bear on the Loose That Frightened London Today Turns Out to Be an Ad Great stunt for a TV show

New York was supposed to be the city dealing with a scary winter visitor on Tuesday, but instead it was London that was thrown off-kilter—by a giant polar bear wandering around.

The eight-foot male bear was first spotted in the Underground before walking across Hampstead Heath and along the South Bank. The beast drew quite the shocked reaction, with people posting all sorts of frightened and bemused notes to social media. They were happy to learn, in the end, that it was simply a very advanced fake bear—promoting Sky Atlantic's new TV crime drama Fortitude, which is set in a small Arctic town.

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January 27, 2015, 2:59 PM EST

Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and Progressive Seattle running back becomes a whole lot 'awesomer'

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words.

Whether it's answering every question with a laid-back "Yeah" or just thanking the press instead of uttering a real response, Lynch has unceremoniously been fined several times for his refusal to talk to journalists. However, not one but two brands—Skittles and Progressive—have now managed to get the tight-lipped athlete to talk.

Skittles, a first-time Super Bowl advertiser, staged a mock press conference with Lynch as part of the teasers for its in-game ads. He answers questions like whether he prefers cat or dog videos, if he wishes he could rush for a 200-yard touchdown, and if he'd rather arrive to the game in a blimp or a jetpack. There's also handfuls of the candy available for Lynch to chomp down on, which is probably why he looks uncharacteristically joyful during the stunt.

Separately, Lynch also sat down to chat with sports reporter Kenny Mayne for Progressive in the amusingly off-kilter video below. They mostly just play word association, although at one point Marshawn shares his love of Progressive's spokeswoman, purring, "I'm all about that Flo, boss."

The Progressive campaign is also raising money for Lynch's charity, Fam 1st Family Foundation. The running back has signed a pair of cleats, which will be sold on eBay—with all proceeds benefiting the foundation.

Please keep being you, Beast Mode.

January 27, 2015, 1:37 PM EST

Pierce Brosnan Drives a Whole Different Kind of Getaway Car in Kia's Super Bowl Ad No explosions, only fireworks

Kia has released an extended version of its 60-second Super Bowl ad, and it's a really fun spot with Pierce Brosnan that manages to have its cake and eat it, too—by both celebrating and poking fun at over-the-top Super Bowl spots.

In the spot, the former James Bond is getting briefed by his agent on his role for the ad, which he assumes will be standard action-movie fare. Instead, the agent keeps comically lowering his expectations. It's not a Bond-esque escapade, he explains—just a normal car-driving-through-the-mountain ad.

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January 27, 2015, 12:41 PM EST

From Alerts to Apologies: Tracking a Meteorologist's Tough Night on Twitter When NYC's blizzard fizzled, one man boldly owned up to it

For ages, when a dire weather prediction came up lacking, there was little the average person could do beyond shaking a fist at the TV. But now we have Twitter, an outlet not just for bitching, but also for atonement.

Late last night, after New York City and nearby areas went into full disaster-prep mode in expectation of several feet of snow, National Weather Service meteorologist Gary Szatkowski took to Twitter to apologize when it became clear the region would receive only a scant few inches.

For most New Yorkers, the rather extreme weather warnings simply resulted in an early (if frustrating) dismissal from work and a bonus snow day. But there was also a tremendous economic and logistical impact on the communities involved. Recognizing this, Szatkowski, lead meteorologist for the NWS office in Mt. Holly, New Jersey, was effusive in his apologies.

Here's a chronological recap of how Szatkowski's messaging and tone changed from Sunday night to early this morning:

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January 27, 2015, 12:38 PM EST


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