Keep an Eye Out for the Painful Twist in UnitedHealthcare's Sweet Ad About Young Love Lab partners and soul mates

Leo Burnett and UnitedHealthcare had a big hit last spring with a commercial called "Our Song," in which a couple at home started passionately dancing—with disastrous results—when "(I've Had) The Time of My Life" came on the radio.

Now, here's a follow-up spot that's also pretty light on its feet. It's a story about young love between two high schoolers, and it also features a cool soundtrack—a cover of the Sam Cooke song "Wonderful World."

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October 7, 2015, 12:14 PM EDT

Tony the Tiger Helps Out a Prostitute in What Looks Like an Elaborate Prank Campaign It's not just for kids anymore

In what is surely an unauthorized prank campaign—and a brazenly offensive one at that—Kellogg's Frosted Flakes spokescat Tony the Tiger claims to have turned his attention to adults rather than kids, and has begun by helping out a 43-year-old, down-on-her-luck prostitute named Candy.

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October 7, 2015, 11:40 AM EDT

This Agency Just Welcomed Two New Hires by Turning Them Into Pez Dispensers RTO+P fires up the 3-D printer

Ad agency Red Tettemer O'Connell + Partners has a tradition of welcoming new employees in unusual ways—like carving their faces into crayons or totem poles. But its latest new-hire stunt is particularly sweet: It fired up its 3-D printer and turned Ron Villacarillo and Ben Levy into Pez dispensers.

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October 7, 2015, 10:42 AM EDT

This Campaign Finds a Clever Visual Way to Show Our Connection to the National Parks Grey breaks out the body paint for stirring spot

The National Park Service has a sightseeing stop for everyone, so long as you're wearing body paint to match the scenery you're planning to visit.

In this new ad for the National Park Foundation, which raises money to sustain government parks, Grey New York creates a world full of colorful lost souls trying to find their way home—to whichever tourist attraction happens to match their stripes.

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October 7, 2015, 9:34 AM EDT

Here's the Best Ad You'll See Today With a Unicorn Who Poops Rainbow Soft-Serve Harmon Brothers get to work for the Squatty Potty

After watching this ad, you might never think of pooping or soft-serve ice cream the same way again. Because, well, they're connected. By an adorable, bright-eyed unicorn with very active bowels.

Heard enough? Oh no, we're just getting started.

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October 7, 2015, 8:51 AM EDT

JWT Turns the Black Bars on Vertical YouTube Videos Into Ad Space for Nonprofits Anyone can join the 'Donate the Bars' project

Turning every usable surface into marketing space is known as ad creep. But this YouTube project by J. Walter Thompson Brazil gets away with it—because the beneficiaries are nonprofits who generally don't have the budgets to advertise in existing paid media.

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October 6, 2015, 2:45 PM EDT

Ready or Not, Here Comes Your First Big Weepy 2015 Holiday Prank Commercial Shaw Communications obliges

'Tis the season for heart-tugging brand videos. Wait, already?

Just as the holidays seem to come ever earlier in the retail universe—Christmas displays regularly pop up before Halloween—at least one brand is getting a jump on the warm and fuzzy. But forgive Shaw Communications for being overeager. The telcom is situated north of the border and launched its video Monday to coincide with Canadian Thanksgiving later this week.

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October 6, 2015, 1:57 PM EDT

Jennifer Aniston Is Spoiled Rotten in This Ritzy, Mile-High Ad for Emirates Airline No personal shower? That's a problem

Many celebrities shy away from doing luxury ads for fear of seemingly snooty. But Jennifer Aniston clearly doesn't care about that—filming this new spot for Emirates airline (via agency RKCR/Y&R) in which she can't possibly imagine flying on a plane without her own personal suite and shower.

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October 6, 2015, 12:28 PM EDT

Tired of Friends and Family Telling You Their Ad Ideas? This Campaign's for You Effie Awards' amusing call for entries

One frustrating thing about being in the ad business is that every other living soul on earth thinks they can do your job—and probably do it better than you. This is typically made clear by friends and family telling you their ideas for ads—ideas of such clear and utter brilliance that clearly they're doing you a huge favor just by mentioning them. The subtext—that you obviously haven't come up with anything this great, or they'd have heard about it—is unspoken but implied.

Of course, without fail, their ideas are idiotic, impractical or both. But this is little solace. All that says is they wouldn't know a good idea if it ran them over—making your chances of doing something that actually impresses them, for the right reasons, basically nil.

The moments are cringeworthy indeed, but at least someone feels your pain.

The Effie Awards just released their 2016 call for entries—seven videos from The VIA Agency that will be painfully, comically familiar to any creative who's had to field a pitch from a loved one who's dreaming of Cannes.

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October 6, 2015, 12:04 PM EDT

'Got Milk?' Broadens Its Palate, Pairing With Sweet and Spicy Foods in Beautiful New Ads Plus, the first ad soundtrack by Flight of the Conchords

Remember when you took the first bite of that rich, face-melting curry, and boy was it delicious—but pretty please, would somebody hurry up and get you a glass of milk, stat?

It's a familiar moment for anyone who likes spicy food, and it's perfectly captured in Goodby Silverstein & Partners' new "Got Milk?" advertising for the California Milk Processor Board. It's part of a campaign, "Food Loves Milk," that looks beyond what you'd stereotypically eat with milk—no offense, cookies—to sell consumers on the merits of other pairings.

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October 6, 2015, 10:48 AM EDT


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