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K-Pop Group Twerks to the (Really) Oldies in First-Ever Classical Music Video Dvořák you can dance to

Belgium's B-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of the music video below, promoting its "Classic Comeback" competition.

Korean pop-dance group Waveya interprets the godfather of Slavonik dance music (and Brahm's brosef) Antonín Leopold Dvořák in the three-minute synchronized bump-'n'-grind-gyration-twerk-fest set to "Symphony No. 9 Allegro con fuoco."

The video, shot by Raf Reyntjens in South Korea, is cleverly edited and choreographed, albeit shameless in its attempts at drawing in a younger demographic. See, the organizers of the festival believe "the kids" simply need more access to classical music.

Music videos, they believe, are the best way to do this.

In a short documentary also posted below, Frank Peters, a Dutch classical pianist and spokesperson for B-Classic, says he's "not convinced that youth are uninterested in classical music. I think that it's simply more difficult for them to discover."

Chereen Gayadin, a senior music programmer at MTV, adds, "I think that this is the first video in which one listens to classical music without being aware that it is classical music."

Via Ads of the World.

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April 18, 2014, 11:41 AM EDT

Construction Machines Play Jenga With 600-Pound Blocks Caterpillar proves its precision

In this two-minute clip from Ogilvy & Mather New York, five Caterpillar machines play a giant game of Jenga using 600-pound wooden blocks, as I'm sure they often do at real construction sites all over the world. (From what I've seen of hard-hat areas in commercials lately, it's clear that all kinds of amusing stuff goes on.)

The work, part of Cat's "Built For It" campaign, showcases the machines' precision handling, strength and agility in an engaging way, and it's proven quite popular on YouTube, tallying 1.1 million views since its posting last week.

Of course, Volvo's already driven a similar road, producing high-octane b-to-b videos, with Van Damme doing the splits and hamsters driving trucks.

Still, it's fun to watch Cat's shiny yellow telehandlers and excavators push, pull and lift the huge game pieces. Will the 8-ton tower topple? WILL IT?! Careful … CAREFUL ...

Actually, this would be more a lot more compelling if the vehicles transformed into futuristic robots that engaged in metal-mangling combat. Or if a cat drove one of the Cats. Sigh. Maybe next time.

Via Fast Company.

April 18, 2014, 10:38 AM EDT

Ikea's Whirling New Kitchen Ad Will Leave Your Head Spinning A dizzying feat from Mother London

Here's a kitchen ad that might leave you a little nauseated, but for once that has nothing to do with food.

In Ikea's new spot from Mother London, promoting the retailer's first new kitchen furnishing line in 25 years, the set spins, spins and spins. It captures the vibe of kitchens as busy places for the whole family, often feeling like a whirligig what with all the pots and pans and plates and groceries flying around while pets and children scurry underfoot.

Luckily, thanks to Ikea's efficient drawers and cabinets and other space-maximizing furnishings, you can have a smooth-running ship, including putting your young offspring to work setting the table. There's even a place for the sullen teenager to sit and play with his smartphone instead of helping—just to show Ikea really thought of everything.

Helmed by director Keith Schofield, the spot continues Mother's 2014 "The Wonderful Everyday" campaign, which was kicked off with a much darker, almost creepy homage to energy-efficient lighting.

The agency describes its newest spot as a "dazzling and dizzying" portrayal of the Metod collection's customizability.

"To bring to life this new flexible kitchen," Mother writes in its video summary, "the advert shows the units smoothly coping with whatever the family throws at it. Even the dog."

The carousel is a fun and clear-enough metaphor, though in spirit the ad sort of feels like a more mundane version of the agency's 2012 Ikea spot "Playing With My Friends," which had a similar all-hands-on-deck theme and upbeat poise amid chaos vibe—though that one upped the ante by recasting the grown-up as giant toys, a clever play on the kids' imaginations.

This time around, the biggest thing you're left imagining is how much Dramamine this family must keep stocked in the medicine cabinet.

April 18, 2014, 9:38 AM EDT

Bud Light Does Its Own Version of 'World's Toughest Job' … for Dads Could you be a Director of Whatever?

Every giant viral ad needs a parody (or a few dozen), and so Bud Light is here with a spoof of the American Greetings "World's Toughest Job" video—celebrating dads instead of moms.

The joke writing is a little odd—it's caught between wanting to honor dads and wanting to make fun of them, and doesn't really accomplish either one very well.

The gold standard for this kind of parody was the spoof of Dove's "Real Beauty Sketches" where the guys suffer from excess self-esteem rather than the lack of it. That came from a comedy group, though, not from a brand with a vested interest in not making guys look too buffoon-like.

April 18, 2014, 9:16 AM EDT

Author Brilliantly Recreates Famous Meals From Literature 'Fictitious Dishes,' from Melville to Hunter S. Thompson

We're not normally coffee-table book people, but this? This is awesome.

Designer Dinah Fried has just published a collection of fascinating images called Fictitious Dishes: An Album of Literature's Most Memorable Meals. To compile the 128-page labor of love, she cooked, photographed and art directed recreations of 50 meals found in literature, from Oliver Twist to The Girl With the Dragon Tattoo (who can forget all those oh-so-Swedish egg and cheese sandwiches with coffee?).

"Many of my most vivid memories from books are of the meals the characters eat," Fried writes. "I read Heidi more than 20 years ago, but I can still taste the golden, cheesy toast that her grandfather serves her, and I can still feel the anticipation and comfort she experiences as she watches him prepare it over the open fire."

Check out a few of the literary tableaus below and see several more on Brain Pickings, where Fried's former Rhode Island School of Design adviser, Maria Popova, describes the evolution of the concept:

The project began as a modest design exercise while Fried was attending the Rhode Island School of Design a couple of years ago, but the concept quickly gripped her with greater allure that transcended her original short-term deadline. As she continued to read and cook, a different sort of self-transcendence took place. ... A near-vegetarian, she found herself wrestling with pig kidney for Ulysses and cooking bananas 11 ways for Gravity’s Rainbow.

Swann's Way by Marcel Proust (1913): Tea and petite Madeleines.

The Catcher in the Rye by J.D. Salinger (1951): Swiss cheese sandwich and malted milk.

The Girl With a Dragon Tattoo by Stieg Larsson (2005): Cheese and hard-boiled egg sandwiches with coffee.

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April 17, 2014, 9:19 PM EDT

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly placed Smart car ads.

Printed on the narrow side of an outdoor ad display, the small image of a Smart is joined by the phrase "Siempre hay un hueco," Spanish for "There's always a space." 

As commenters on Ads of the World were quick to point out, this idea isn't exactly a first of its kind. The line and basic premise were even used in a student project in Argentina last year.

Duplication aside, there's also a more pertinent issue: I doubt I would have even noticed it if someone else hadn't pointed it out as an ad.

April 17, 2014, 4:39 PM EDT

Lease-to-Own Retailer Promises You'll Go From Rags to Riches in No Time Aaron's sells the American Dream

Can't afford that furniture, those appliances or those electronics? Sure you can.

Aaron's, the lease-to-own retailer, has unveiled a new ad campaign that suggests leasing products from the company isn't just a wise idea for credit-challenged people—it's the first step toward becoming rich and famous beyond your wildest dreams.

The ads, from 22squared, feature characters—Bobby, Charmony and Emilio—who've become wildly successful, but as it turns out, they once didn't even know the basics of living beyond their means. A fourth ad stars Nascar driver Brian Vickers, who apparently just gets super excited about Aaron's in general.

The theme is "Own the life you want," which is certainly an interesting mix of aspirational and financial—a reminder that, for many, they're one and the same.

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April 17, 2014, 4:02 PM EDT

Dodge Celebrates 100 Years With Great New Ad Starring Centenarians Here's what they've learned

Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th birthday by putting the spotlight on humans born around the same time.

Not all of them are centenarians, but many of them are. (The rest mostly seem to be sprightly 90-somethings.) And they're here to dispense some hard-won wisdom about what they've learned in a century on this Earth. And they dispense it with humor, style and not a little defiance.

"You learn a lot in 100 years," says on-screen copy, as a 2015 Challenger screeches out of the frame. "Dodge. Born 1914."

April 17, 2014, 2:50 PM EDT

Show Your True Colors With Betabrand's Gay Jeans Clever use of materials, with diversity stitched right in

"It's proof that some denim really is just born that way," Steven B. Wheeler, lead designer at Betabrand, says in this promo for the fashion company's Gay Jeans.

What's cool about these pants is that when they are broken in, they reveal "brightly colored, rainbow-hued yarns underneath."

While Betabrand's rainbow denim may not be the first in its class, it's certainly the most philanthopic. Ten percent of proceeds from the crowdfunded project will be donated to the San Francisco LGBT Center.

Ame Corwin, advanced materials researcher at Betabrand, says on the website: "We hope Gay Jeans will help end generations of exclusion and unfair treatment for atypical denim. All jeans deserve equal rights, regardless of color, creed and fiber content."

If you'd like to order a pair of Gay Jeans, go to the site and drop $88 for "Slim-Fit" or $78 for the "Stretch-Skinny."

Are you straight? Don't worry. You can wear them, too. Gay Jeans won't make you gay anymore than "driving a Toyota will make you Japanese," the brand says in its FAQ. "If you put on a pair of Gay Jeans and begin experiencing gayness, chances are it's because you are gay."

April 17, 2014, 2:07 PM EDT

Seattle's Best Tried to Take a Dig at Dunkin, but Taco Bell Stole Its Thunder Found guys named Duncan for coffee taste test

Imitation is the sincerest form of fla—rather, great minds think alike. 

Seattle's Best Coffee's new spot features various dudes who happen to be named Duncan proclaiming their love for the Starbucks-owned brand. 

What's interesting here is that this video was published two whole days before Taco Bell's somewhat viral "Real Ronald" ads featuring guys named Ronald McDonald. 

According to the coffee company's behind-the-scenes website, "The ad, which appeared before a fast-food chain launched a similar campaign, is part of a national taste test that found people preferred the new House Blend from Seattle’s Best Coffee over a competitor’s original blend coffee."

Given the close timing between these two, it's clear that neither brand was ripping off the other's idea. (As we've noted, it wasn't even a completely new idea in the first place.) Rather it reads as an uncanny coincidence fueled by the brand-obsessed zeitgeist. 

So, take a look at the two ads below and see the uncanny resemblance for yourself. 

Via Business Insider.

April 17, 2014, 11:53 AM EDT


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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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