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Poo-Pourri Returns to Help Women Suppress the Stench of 'Man-Manure' Follow-up to viral hit 'Girls Don't Poop'

Ladies, are you looking for "the perfect solution to his stinking pollution"? If so, we've got some good news: Poo-Pourri is back with another spritz of its sweet-smelling viral advertising.

The spray, made to be used before (not after) dropping a deuce, tallied a truly impressive 26.5 million views on its "Girls Don't Poop" video back in September. 

This time, the brand's eloquent maven of miasma is focused on the feces of the less-fair sex: "What if there was a natural, more effective way to make sure you never have to smell his man-manure again?"

There are even multiple Poo-Pourri options for the discerning defecator: Trap-a-Crap, Royal Flush, Heavy Doody and Poo-Tonium.

It's not quite as hypnotic as the first video's seemingly ceaseless descriptions of explosive expulsions, but it's still one of the better two-minute ads you're likely to come across. 

April 24, 2014, 10:26 AM EDT

VH1's 'I Will Survive' Anti-Bullying Ad Is Great Fun, but Does It Send a Good Message? Revenge of the nerds

Gloria Gaynor's disco classic "I Will Survive" gets remade as an anti-bullying anthem in this VH1 spot by Del Campo Nazca Saatchi & Saatchi in Argentina, showing tormented boys and girls singing out their plans for sweet revenge in adulthood.

Expertly staged by music-video veteran Agustin Alberdi and boasting a great cast, the ad feels kind of like a musical number from Glee in its heyday. It opens with a kid enduring the indignity of a dual swirly/pantsing: "First I was afraid, I was petrified/They flushed my head several times, exposing my behind." Other tortured middle-schoolers soon pick up the thread. One looks ahead to the day when, "Oh my power, I will abuse/I'll be the CEO, you'll be the one who shines my shoes." Another promises, "I'm gonna call you night and day/And on weekends I'll send texts/Ask you for all kinds of things, making sure you never rest."

On one level, the video is a marvel of wish-fulfillment that anyone who's ever been picked on or put down during lunch period or study hall can instantly relate to. Believing you can turn the tables feels great, and the spot hits all the right notes in that regard.



Still, the tone and message ultimately fall flat. The revenge motif, though lighthearted, seems to perpetuate the cycle of bullying, with today's victims becoming tomorrow's oppressors. Yes, it's handled with a deft touch and good humor—and the jerks in the boy's bathroom using that kid's head as a toilet scrubber certainly have it coming.

Even so, breaking the cycle and discouraging the behavior should be the goal, shouldn't it? There's really none of that here. (Contrast VH1's approach with Everynone's short film on bullying from a few years back, which really captured the complexity of the issue.)

Also, ultimately, these bullies are free to go about their brutish business. Vague threats of corporate comeuppance 20 years hence seem pretty lame when victims ripe for pantsing are available in the here and now. Meanwhile, the terrorized kids tunefully suffer and bide their time, fated to wait decades for "revenge" which, let's face it, may never come.

Bullies grow up to be bosses sometimes, and nerds aren't always management material, no matter how earnestly kids in PSAs sing to the contrary.

Credits below.

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April 24, 2014, 8:43 AM EDT

Would You Recognize a Loved One Dressed Like the Homeless? These People Didn't Hidden-camera stunt aims to 'make them visible'

Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on the street?

New York City Rescue Mission partnered with agency Silver + Partner for a hidden-camera stunt that filmed people as they walked past loved ones dressed to look homeless. Later, the passersby were shown video footage of themselves walking past their relatives without a second glance. 

As you'd probably expect, no one recognized their family members. One woman even walked right past her mom, uncle and aunt.

The stunt doesn't lead to any emotional breakdowns or similar histrionics, which is somewhat refreshing at a time when "gotcha" videos focus so hard on over-the-top reactions and immediate life-changing self-reflection. But the unwitting participants clearly feel ashamed of their oversight. 

Director Jun Diaz from production house Smuggler tells Fast Company that one person who was filmed asked not to be included in the final video "because they couldn’t handle the fact that they walked by their family."

On a related website, MakeThemVisible.com, the rescue mission further humanizes the needy by sharing photographs of real homeless New Yorkers, smiling while sharing their personal passions and hobbies.

April 23, 2014, 4:45 PM EDT

JetBlue's Pigeon Reflects on Human Foibles in Web Series From Funny or Die City birds, they're just like us

Humans generally consider themselves to be better than pigeons in all ways, significant or not. But are we, really?

JetBlue's "Air on the Side of Humanity" campaign from Mullen, which launched last fall in Boston and is now rolling out to New York and Florida markets, suggests we're actually quite pigeon-like ourselves—at least, those of us who don't fly JetBlue are.

Indeed, much like the humble pigeon, who flies in crowded spaces, gets crumbs for snacks and is generally ignored and/or despised, we tend to be unappreciated when we take to the skies aboard other airlines.

Along with the TV work, JetBlue has been running a new Web series from Funny or Die that extends this notion of pigeon-on-human empathy. Called "Shoo's Bird's Eye View," the series stars a pigeon named Shoo who watches humans go about their business—and wryly remarks on how odd people can be.

The idea is that, through his comical observations, we might come to see the errors of our ways—like flying those airlines that don't have JetBlue in their name.



"The idea of bringing these two brands together, JetBlue and Funny or Die, was really appealing from the start," says Tim Vaccarino, executive creative director at Mullen. "Both have great sensibilities and a unique perspective on things. A way of getting right at the truth in a smart humorous way."

He added: "The use of the pigeon POV was a conscious one. It allowed us a unique perspective on humans and all their quirks. It let us show things we humans do every day but may overlook or ignore. Through Shoo's simple yet comical observations, the hope is people will wake up and change bad behavior. Such as the behavior of accepting a substandard level of customer service when we travel, for example. Just a thought."

The "Air on the Side of Human Campaign" has also included custom homepage takeovers, branded Spotify playlists, an interactive mobile rich media game and lifelike Pigeon Props riding atop taxi cabs.

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April 23, 2014, 2:57 PM EDT

Honeybees Get Fed Up With Humans and Launch 'Greenbees' Protest Movement Ad features Greenpeace's tiniest chapter ever

Imagine if bees could stop humans from killing them by hijacking pesticide sprinklers, putting up banners and picketing grocery stores. That would be the bee's knees.

Greenpeace has conjured up just such a scenario in its latest ad, "Greenbees," aimed at raising awareness of the global colony-collapse epidemic threatening honeybee populations. In this spot, tiny hive-minded bee protesters hang signs with messages like "Honey You Sprayed the Kids" and "No Bees, No Future." (Unlike BBDO's Grand Prix-winning World Wildlife Fund campaign, these bugs are all computer-generated.)

According to Greenpeace's related website, sos-bees.org, "Bees and other pollinating insects play an essential role in ecosystems. A third of all our food depends on their pollination. A world without pollinators would be devastating for food production."

All they are saying is it's really gonna sting unless we "give bees a chance."

Via Ads of the World.

 

CREDITS

Creative Director, Copywriter: Daniel Bird
Art Director: Jaroslav Mrazek
Music: Hecq
Production Company: Savage
Executive Producer: Klara Kralickova
Producer: Vojta Ruzicka
Director of Photography: Martin Matiasek
Postproduction: Progressive FX
Producers: Jan Rybar, Jirka Mika
Computer Graphics, Visual Effects Supervisor: Jan Rybar
Animation: Peter Harakaly, Jakub Sporek
Computer Graphics Modelling: Frantisek Stepanek, Martin Frodl, Hynek Pakosta,
Textures: Martin Konecny
Lighting Artist: Frantisek Stepanek
Grading, Compositing: Radek Svoboda
Additional Compositing: Pavel Vicik, Peter Orlicky

April 23, 2014, 1:18 PM EDT

Mad Men Wishes You a Happy Secretary's Day. (Wait, Peggy and Joan Aren't Secretaries!) Hello, Dawn and Shirley?

It's Secretary's Day—the more politically correct name is Administrative Professionals' Day. And Mad Men, its feet still set firmly in the '60s, is wishing you a very happy former (with a hashtag nod to the latter).

In a curious move, the AMC show's Twitter account is celebrating the occasion with a photo featuring two former secretaries, Joan and Peggy. Why not use current secretaries Dawn and Shirley, both of whom had interesting arcs in this Sunday's episode?

Did they pick our two female leads from Sterling Cooper & Partners deliberately to show that you too can move up the ranks from secretary (administrative professional) to account man (Joan) or copy chief (Peggy)?

H/T: Gothamist's Jen Carlson.

April 23, 2014, 12:25 PM EDT

Are You Charitable Enough to Suffer Through Gisele's 'Heart of Glass' Cover? H&M will give download royalties to Unicef

To promote its new summer line, H&M partnered with supermodel Gisele Bundchen to create a song that will be sold online as a Unicef fundraiser. Unfortunately, the song is really, really bad.

It's a cover of Blondie's 1978 hit "Heart of Glass," orchestrated this time around by French producer Bob Sinclar. The single debuted on Good Morning America this week and is set to be released on Ultra Records, with the royalties going to Unicef.

In the accompanying music video, Bundchen sings (with plenty of autotune backing) and dances in various pieces from H&M's new swimsuit collection. As you might expect, the swimsuits look great, especially on Gisele. 

But then there's the song itself, which is rather painful. I hate saying that because, you know, they're donating to Unicef and all, but surely they could have picked a different track? Or a different talent?

Normally I would just suggest muting the video and queuing up a better song, but it's the iTunes downloads that actually send dollar bills Unicef's way. So hopefully, for the kids, you disagree with me completely and think this track is amazing.

Or, as "Ethical Adman" Tom Megginson suggests, you could just buy Blondie's version and then make a donation to Unicef.

April 23, 2014, 11:43 AM EDT

Meet the Woman Who Downsized Her Life to 84 Square Feet and 305 Possessions Could you be like Dee?

Photo: Stuart Isett

84 square feet, 305 possessions.

The New York Times uses that tally in a Home & Garden story to sum up the day-to-day existence of Dee Williams of Olympia, Wash.

Williams, 51, runs Portland Alternative Dwellings, which builds small houses for people seeking to simplify their lives. That issue is literally close to her heart. Williams began downsizing after suffering a heart attack a decade ago. She sold her three-bedroom dwelling and lives in a "micro-house" the size of a large garden shed, which she built on a trailer and parked in the backyard of a traditional home owned by two close friends.

"I started seeing 'congestive heart failure' in my health records," Williams recalls. "If you look it up online, your life expectancy is typically one to five years. The notion of paying a 30-year mortgage didn’t make sense." Choosing a simpler life "gave me a chance to live close to my friends and be happy with the time that I have." She recently published a memoir, The Big Tiny, about her experiences.

Her 305 possessions include a mattress, quilt, propane burner and laptop. She's got clothes and some simple furniture, and a jewelry collection—four pieces in all (no rings). In my cluttered apartment, I might have that many possessions just in my immediate line of sight.

Williams' story isn't so much about about eschewing capitalist culture as it is about finding a community and lifestyle that fit her needs … and about discovering the things in life that really matter.

In some ways, as her home shrank, her world expanded. She came to rely on her neighbors—using their homes to take showers and bake pies, since her tiny house has no running water or oven. The backyard became a community unto itself, a vibrant social hub with different generations interacting in ways they'd never have done if she hadn't moved in. (Hmm … I've never even met the people who live next door.)

Williams gave up a lot, but gained so much more. "I started to feel that I belonged," she says. "It gave me a chance to live close to my friends and be happy with the time that I have."

Maybe those numbers, 84 and 305, are beside the point. Shouldn't life be measured in terms of fullness and satisfaction? After all, every life, no matter how fully lived or zealously guarded, is just a rental. Carpe diem.

See lots more photos at the Times story. Via Design Taxi.

April 23, 2014, 9:54 AM EDT

Neymar Takes On Ken Block in Soccer-Racing Battle of 'Footkhana' Castrol doubles up

You've probably never wondered whether Ken Block is better at playing soccer in a car than Neymar is at playing soccer not in a car.

Yet, in the run-up to the World Cup in June, Castrol presents Footkhana—a mashup of football (aka, soccer) and gymkhana (aka, course-based stunt driving). In other words, you get to watch the racing star spin donuts around the soccer player while the soccer player juggles the ball. Then you get to see how the two compete against each other in a shootout.

It does feel a bit like it's just riding the coattails of DC Shoes' wild success with the first five Ken Block Gymkhana videos (three of which are among the 20 most-shared ads ever posted online) and a sixth one promoting video game franchise Need for Speed). The soccer tie-in adds enough of a twist, though, to keep it from getting stale. And beyond the obvious excess of motor-revving noises, a couple of unexpected moments make up for the length.

Now all we need is Curlkhana. Ken Block vs. the Canadian curling team.

April 23, 2014, 9:24 AM EDT

1973 Personals Ad Reminds You Trolling Was a Thing Even in 1973 Man misses girlfriend, or does he?

Ahh, the good old days, when men were men, women were women, the Internet didn't exist and one had to troll at a much slower pace.

According to this personals ad from 1973, found by a Redditor, there was still plenty of shenanigans happening in the hot social media of the day—aka, the newspaper.

These days, of course, men still troll their partners via newspaper personals. They just do it to their current ones, not their exes.

Via HuffPo.

April 22, 2014, 3:33 PM EDT

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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