AdFreak | Adweek AdFreak | Adweek
Advertisement

People in Japan Are Making Tiny, Adorable Beds for Their Wallets and Purses TV personality inspires odd way to 'recharge'

Here's an odd slice of weird from Japan. As seen on Japanese blogs, people are putting their purses and wallets into tiny beds before going to sleep themselves. The resulting pictures are strangely charming.

Kazuyo Matsui

TV and Internet personality Kazuyo Matsui recently made the following statement on air: “We sleep to recharge ourselves, don’t we? Well I believe that if we don’t let our purses and money sleep and recharge, they won’t have any power.”

This has inspired several people to start photographing their tiny little sleeping money holders in the hopes that the next morning their wallets or purses won't be tired, and perhaps good luck will follows the.

If you've got a little extra cash in your pocket, and you're not really feeling the DIY thing, you can order one of these restful creations from Matsui's blog for ¥2,800 (which is about $26). Take a look below at some of these perfect little sleepy bundles of Yen.

Via Rocket News 24.

Sleepy guy. But that poor little iPod left out in the cold!


Butterflies and floral patterns inspire wealth, apparently.


But real flowers might just inspire more.

Click to Read More →

September 17, 2014, 4:15 PM EDT

Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign Because there's nothing quite like a grumpy wet Cumberbatch

Photo: Jason Bell

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want.

One such moment was when Colin Firth exited a lake in a dripping-wet white shirt during the BBC's 1995 remake of Pride and Prejudice. The moment so captured the minds and eyes of the viewing public that just last year, a 12-foot-tall statue of Firth's wet torso was erected in a British lake and summarily moistened.

Now, in a genius move, Benedict Cumberbatch, today's No. 1 British heartthrob, has been talked into recreating the Mr. Darcy scene and is about to win a bazillion pounds of awareness for his chosen charity, the anti-cancer initative Give Up Clothes for Good.

The photographer was Jason Bell. He's a guy whose photos you've seen even if you've never heard of him. He was the official photographer for Prince George's christening, and you might also know him as the guy who took that picture of Kate Winslet that GQ Photoshopped into controversy back in 2003.

Boy, did he do a most excellent job capturing a grumpy wet Cumberbatch. You almost get the impression that you've dumped him in the lake and when he gets out he's going to be very PUT OUT. You might also imagine that inspiration for the execution came from Cumberbatch's recent viral Ice Bucket Challenge video, in which he got soaked in not one, not two, but three various states of undress. Or the cut shower scene from Star Trek Into Darkness, which also went viral.

It's like a Russian nesting doll of surly wet Cumberbatches—a batch of 'Batches, if you will. Also, we may have found something to rival cats in Internet ad stardom. Shirtless torsos of hot dudes. Also known as Cold. Hard. Abs.

The Give Up Clothes for Good campaign of getting celebrities to take off some clothes, all PETA style, is going on its 10th anniversary, and there are a bunch of other celebrities lined up to remove their clothes to celebrate this year. But who cares?

September 17, 2014, 4:00 PM EDT

Woman Gets a Giant Reebok Tattoo, and Her Very Own Ad to Go With It Camilla Nilsson marks a remarkable journey

When Reebok urges its most die-hard fans to get a big tattoo of the brand's logo, it means a big tattoo.

Last month, the sportswear company set up a pop-up tattoo shop at the Tough Viking competition in Stockholm, and promised to give a one-year sponsorship, worth some $5,800 in Reebok gear, to whoever walked away with the biggest version of the brand's new triangle logo on his or her body.

Well, the results are in, and the prize went to a 24-year-old woman named Camilla Nilsson, who got a massive Reebok logo on the back of her right thigh.

Eight other people got smaller versions of the tattoos at the Aug. 30 event, while 94 more who couldn't be accommodated in time put their names down on a waiting list, according to agency The Viral Company, also based in Stockholm.



The delta logo, born of Rebook's booming CrossFit business, is generally meant to signify transformation. Nilsson describes hers as a memento of going from out of shape in 2012 to exercising at least five times a week, and ultimately finishing the Tough Viking obstacle race this year—a story arc presented in a new print ad featuring her and her ink.

"It's a really cool looking graphic, but mostly it symbolizes the changes I've gone through over the past year," she adds in a statement. "Why not?" she says in the video above.

It's hard to fault anyone for reveling in a sense of personal accomplishment, even if the celebration is funded by a corporation and ultimately designed to benefit that corporation. The whole campaign certainly fits Reebok's mission of focusing on hard-core fitness junkies, and is appropriately captured in the tagline, "Pain is temporary. Reebok is forever."

Of course, the partnership is perhaps more uncomfortably permanent for the individual than it is for the corporation—some might call it a bold move, others silly.

But if Reebok ever proves less than true to its current identity, at least Nilsson doesn't have a brand name printed on her leg.

September 17, 2014, 3:07 PM EDT

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand?

Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by the agency to recap how it created four new spots for Motorola Mobility. 

The ads—for the Moto X and Moto G smartphones, Moto 360 smartwatch and Moto Hint wireless earbud—slowly reveal their interconnected prop designs, showing the complete set in the closing frames.

Despite sharing one large sound stage and production crew, the ads each feel completely unique, with the unifying factor being a flowing sense of shot planning and craftsmanship. It's a nice continuation of what we saw in the agency's earlier spot for the Moto E, which turned a 3-second drop into an epic 60-second journey.

Check out the behind-the-scenes photos and videos below, followed by the finished product and credits.

Click to Read More →

September 17, 2014, 1:45 PM EDT

Bryan Cranston Acts Out Baseball's Greatest Moments in Fantastic Ad for the Postseason Emmy winner's tour de force for TBS

As the Baltimore Orioles became the first Major League Baseball team to clinch a division last night, baseball fans, fairweather and hard-core alike, are gearing up for the most exciting time of year—the postseason. 

And TBS, which plays a major part in bringing the games into our homes and sports bars, has tapped Bryan Cranston to star in this amazing tribute to baseball's big dance. 

Clocking in at almost six minutes, this extended ad is a delightful watch as Cranston impersonates some of the game's great players in a comically earnest one-man theater show—citing his muse to be everyone's favorite cartoon rabbit: "You never know when inspiration will hit you ... the Bugster ... Mr. B. Any actor that tells you that he is not inspired by Bugs Bunny is a liar, frankly—or just a hack."

As an added bonus, Misty Copeland and Pedro Martinez make cameos, too, as we follow the former Walter White in his entertaining rollick around the diamond. 

Check it out, and someone please start a petition to get this on Broadway. 

Via Bleacher Report.

September 17, 2014, 12:04 PM EDT

Strange Prada Storefront in the Middle of Nowhere Can Remain, Texas Decides Ruled not to be an illegal ad

It's the world's oddest Prada store. And now, it looks like it won't be torn down.

Prada Marfa, an art installation 26 miles northwest of the West Texas town of Marfa—featuring a fake Prada storefront containing luxury goods—is not an illegal advertisement and can remain on its site off U.S. Highway 90, the state decided this week.

The installation, by artists Elmgreen and Dragset, has been up since 2005. But it came under scrutiny last year, when Playboy built Playboy Marfa—which was deemed to be illegal advertising.

This week, arts organization Ballroom Marfa reached a deal with the Texas Department of Transportation to have Prada Marfa designated as an art museum site and the building as its single art exhibit.

An Adweek colleague who has been to Prada Marfa tells me you can see bullet marks in the bulletproof glass, as the stuff inside is indeed real Prada.

Photo via.

September 17, 2014, 10:38 AM EDT

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside Drink it up, designers

If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me.

Spanish agency Txaber matches brew types with their Pantone hues in this stylish package design exercise. It's reminiscent of last year's "Beertone" cards that provided the exact color values of various beers in RGB, CMYK and HTML code. Here, however, we get simple, gorgeous cans and bottles that really let the shades of the suds inside shine through.

See the whole collection on the Txaber site.

Beer packaging has been a powerful muse in the design world, inspiring some impressive work. The comeback of the can, particularly among craft brewers, "opened up a 360-degree canvas for label designers typically restricted to the few stickers on a beer bottle," according to my AdFreak colleague David Griner. That's true, though some creative types have made heroic efforts to sass-up humble glass containers and do that medium justice, too.

I like Txaber's restrained, elegant approach. You get lots of color and, in tiny typeface (HipstelveticaFontFamily, which is free to download), the beer names and Pantone designations. That's all you need. The results are especially compelling when the cans and bottles are grouped together. Their hues play off one another like the bands of a rainbow, ranging from pale ale's carefree vibrance through the playful, almost purplish tones of the porter's 1817C to the dark grandeur of imperial stout at 426C.

Though, as we've learned, nothing represents the vibrant soul of "black" quite like Guinness.

Via Design Taxi.

September 17, 2014, 9:37 AM EDT

Blake Griffin Slams Poetry, Not Basketballs, for Vizio We'll sit here with our judging eye in this dark corner

Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio.

The ads, by David&Goliath, have the basketball star waxing poetic about his bobblehead, his tearaway pants and even his mouthguard. He's got the requisite pauses and sighs down to an art. Still, he probably shouldn't quit his day job.

The clips are part of Vizio's slam dunk poetry campaign, which also includes a nifty feature on its microsite where it will compose a Griffin-esque poem based on your name and an item of your choice. Unfortunately, the power forward isn't available to recite these ditties. (He is available in gif form on this Tumblr, though.)

So, grab yourself a seat at a dimly lit table, order a stiff drink and appreciate these works brought to you by Griffin.

Credits below.

Click to Read More →

September 16, 2014, 4:25 PM EDT

Costumed Man Sexes Up a Giant Ear in Very Strange Ads for Headphones Sensual massages and candlelit baths

After an inexplicable quiet period, we have a resurgence of giant ears in advertising, thanks to this incredibly silly McKinney campaign for Sennheiser's Urbanite headphones.

A scraggly-bearded guy with a German accent (the brand's from Germany) who calls himself "the Urbanite" dons a headphone costume and gets romantic with … a giant ear.

"Unt no pleasure is verboten," he explains in a 90-second introductory spot that shows tender caresses, a sensual oil massage and a candlelit bath. The "Let your ears be loved" tagline and the salient product benefit—that Urbanite headphones lovingly pamper your ears, providing an incredibly enjoyable listening experience—resonate with crystal clarity.



Giant ears skateboard through a park and hang out in bars in a second video promoting a New York City scavenger hunt. Our smitten hero finds them "erotish." (Thankfully, he doesn't whip out the giant swab.) Through this Sunday, folks who find one of 1,000 golden ears secreted around town will receive free headphones.

The self-consciously wacky approach is designed to get away from technical descriptions and focus on real-world benefits to appeal to millennials, client exec Stefanie Reichert tells MediaPost. It recalls ESPN Radio's hideously overgrown anthropomorphic ear from a few years back, and follows closely behind this exceedingly abnormal spot for Normal's 3-D printed earphones.

In Sennheiser's spots, the theatrical black backgrounds and minimal props enhance the inspired lunacy. Amusingly daft and highly sharable, the work speaks volumes about the brand proposition, and I hope we'll hear more from the Urbanite soon.

September 16, 2014, 3:33 PM EDT

Expedia Has an Idea for Parents Who Travel Too Much for Work Cash in your reward points for a trip your kids won't forget

Parents, Expedia wants to offer you a consolation prize for all the heartbreaking time you have to spend traveling for business rather than being at home with your kids.

Instead of making them settle for toy animals from the airport kiosk, says a new ad, try taking your daughter on a safari, financed by the rewards points you've racked up booking flights and hotels as you bounce around for your day job.

The ad, in its broad strokes, can't help but be a little reminiscent of Up in the Air (though Expedia's hero certainly doesn't seem averse to personal commitment).

Mostly, the commercial is a sweet bit of family-driven storytelling and a nice addition to Expedia's growing collection of ads about much more than just airfare or accommodations. The uplifting piano music and emphasis on computers make it feel a little like a Google commercial—another take on how technology can enrich your life.

If you're wondering how many Expedia+ Rewards points it takes to afford a safari, the guy in the ad has more than 83,000 points banked. With Expedia typically rewarding one point per dollar spent on booking, that's obviously a whole lot of trips.

Click to Read More →

September 16, 2014, 2:20 PM EDT

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS