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Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio There are no strings on meeeeeaaaaRRRGHH

Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a thing), I'm pretty sure the most frightening movie either of them can think of is Disney's disturbing 1940 classic, Pinocchio.

A dark meditation on vice, morality, whale digestion and the human experience, Pinocchio is unsettling and bleak on a level you just don't see in modern movies aimed at kids.

So it makes total sense that the ominous audio from the first Avengers: Age of Ultron trailer could be reworked seamlessly into a creeptastic teaser for Pinoccio, source of the "I've Got No Strings" tune intoned by James Spader as the villainous Ultron. 

Check out Nerd Reactor's sterling work on the mashup below, followed by the real trailer.

Honestly, the mashup merely includes the top scariest moments. They don't even have the bit where the Coachman goes from kindly old weirdo to Satanic monster and his grin fills the frame.

If anyone needs me, I'm under my desk.

October 24, 2014, 4:01 PM EDT

Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most Beautiful Ads Ever Bubbles freezing in midair

Adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have we seen such a noteworthy ad about frozen balls.

Those in question here are blown bubbles that freeze in midair in the icy weather. We see natural crystal-like structures form, with no special effects used. It's lovely stuff—and surely that much more mind-blowing when actually viewed on a 4K Sony TV. The soundtrack is Josef Salvat's version of Rihanna's "Diamonds."



"We were blown away by the beauty of the intricate patterns that the freezing of the bubbles' surface was creating at very low temperature. The feather, flower and star ice shapes were so delicate and mesmerizing when they reflected light," says Leila de Blinkk. "To bring out all these details in 4K was to almost discover a new world, that we didn't suspect existed."

"This time we wanted to create something beautiful that truly reflects the experience of watching a Sony 4K Ultra HD TV—being able to put these fleeting moments of natural beauty on film felt like a fitting successor to all we've done before," adds Gildas Pelliet, head of marketing at Sony Europe.

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October 24, 2014, 2:52 PM EDT

Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!' From the twisted minds behind @Adweak

The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which ridicules the industry's more irritating pretentions with fake headlines in the style of The Onion.

Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video company—which also likes to make fun of advertising—to bring the Adweak tweets to life in a new video series.

It's called Advertising Insider! Check out the first installment below. And yes, all the stock footage comes from Dissolve. If you like any of it, you can license the clips at dissolve.com/adinsider.

October 24, 2014, 12:52 PM EDT

Flowchart: When You Should (and When You Shouldn't) Work for Free Usually it's a no, but occasionally it's a yes

As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free?

Jessica Hische's handy flowchart should help you decide. It's divided into four main types of jobs, and from there you snake around answering various pertinent questions—and hopefully reaching a satisfactory conclusion to your particular situation.

Notably, the "Is it for a legitimate business" section yields only "No" answers. That's debatable, but Dan Cassaro would be proud.

Click here to see the full flowchart.

October 24, 2014, 12:13 PM EDT

Air New Zealand Gets More Epic Than Ever With Its Newest Middle-Earth Safety Video Star-studded clip precedes final Hobbit film

The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson's second Middle-Earth trilogy, The Hobbit: The Battle of the Five Armies.

Directed by Taika Waititi, the new clip is modesty titled "The Most Epic Safety Video Ever Made," and it features appearances by Elijah Wood, Dean O'Gorman and Sylvester McCoy, all stars of the upcoming movie. No Ian McKellen, though. I guess he took the bus. Jackson also appears quite a bit, and his production company, WETA Workshop, helped develop the spot, along with Kiwi ad agency True.

"This latest offering combines members of our cast and our locations with Air New Zealand's unique personality." says Jackson. "I had a lot of fun on the set with Taika and the team and look forward to seeing the video on board."



Elaborate effects—including one big-ass bird—and pointy-eared pageantry propel demonstrations of life vests, oxygen masks, aircraft exit procedures and the like. There's plenty to savor, but one of the coolest elements is among the simplest: wood-carved tablet-type devices that perfectly capture the "magic mirror" ambiance of modern technology. MGM should market them as movie tie-ins. I want one!

"May your path always be guided by the light of the stars," Wood says near the end, once that ginormous eagle has, presumably, landed. It's a fitting way to round out the sublime spell woven by the four-minute-plus presentation.

Air NZ's first Hobbit-inspired flight-safety foray, "An Unexpected Briefing," took off in 2012. A second spot, "Just Another Day in Middle Earth"—a fanciful long-form commercial sans safety message—taxied down the runway a year ago.

Apart from its elvish travels, the carrier's taken off on other flights of fancy through the years. Far from the Shire, Air NZ visited a different land of enchantment in this Sports Illustrated safety collaboration, made its cabin attendants' clothing disappear for no good reason, and let Richard Simmons exercise his own strange magic.

October 24, 2014, 9:29 AM EDT

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos Is your brand going on too long?

Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos?

The infographic below crunches some data to suggest the ideal length of everything online. Rules are made to be broken, of course, and this isn't to say other lengths can't work. A lot depends on the type of content, and audience.

But it's a decent primer on how not drone on too long with your content.

Top photo via Flickr.

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October 24, 2014, 7:59 AM EDT

Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works Colle+McVoy taps the TapServer

The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer.

The latest example comes from Minneapolis, where Colle+McVoy has built a wondrous machine called the TapServer—a "multi-keg beer deployment system" that uses RFID and custom-written software to verify whether you've stopped being a lazy git, finished your timesheets and earned your free pint. (According to the agency, the technology used includes "several Arduinos, a Node-based server, solenoids and a Raspberry Pi." For all we know, so could the beer.)

Check out more pics below. And yes, similar things have been done before, including the beer fridge at JWT agency Casa in Brazil that unlocks only when timesheets are done.

Click to Read More →

October 23, 2014, 3:49 PM EDT

GoPro Ad With Toddlers Sledding Is the Most Adorable 30 Seconds You'll Watch Today Their first time in the snow

Being a little kid is the best. Everything is new and different, the world is your oyster, and you don't even know it. And your first snow day ... wow, words can barely express the magical bliss for a toddler.

GoPro does it again, this time with a perfect vignette of a California brother and sister's first snow day in Vermont. First, we see Quincy rollicking around having an amazing time, and then Stella, who looks to be just old enough to talk, gets on a camera-mounted sled, and we experience her mind being blown on her first ride down a hill. Her reaction is truly priceless.

You'll want to watch it "again."

October 23, 2014, 2:24 PM EDT

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird? Amelia Earhart and more join this Dear Kate collection

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its panties.

Its League of Ladies Collection features illustrations of four historical women—Marie Curie, Harriet Tubman, Amelia Earhart and Frida Kahlo—reimagined as superheroes.



Additionally, Dear Kate has called on real-life influencers to model the collection, including science communicator Kelly Carnes, actor and playwright Zoe Travis, Golly Magazine editor Roxanne Fequiere, and comedian Jackie Zebrowski.

With names like "Supermarie" and "Superfrida," the panties feature a cartoon depiction of each woman's face on the front and a design on the back. Which begs the question, are women even wearing panties with cartoons on them? I asked Twitter, where reactions varied from a resounding no to an open-minded maybe:

I love the concept of celebrating extraordinary women, but I wonder if this is an idea best suited for a (much) younger crowd.

I highly respect and admire Amelia Earhart, but I don't know if I want to see her face every time I pull off a pair of jeans. I would, however, absolutely buy an 8-year-old girl a cute camisole and panties set featuring Marie Curie with a little hang tag that gives her a short lesson on Curie's scientific accomplishments. (Business idea, Dear Kate, if you want to come out with a Dear McKenna line.)

We've seen how people react to brands that empower women, and I'm reulctant to criticize any effort to promote strong women. So allow me to soften the blow by saying that while I wouldn't buy superhero panties for myself (and I am the target market), Dear Kate's Sporty Bralets are off the chain.

October 23, 2014, 1:54 PM EDT

People With No Brains Star in Hilarious Ads for Other Kinds of Organ Donation Utter stupidity put to good use

Next time you're at a party and some bro is doing a kegstand on a diving board over an empty swimming pool, you might consider letting the situation play out. 

Ad agency Duval Guillaume and Belgian nonprofit Reborn to Be Alive take an amusingly fresh approach to organ donation in a new campaign—with photos and videos of people doing seriously dumb and dangerous things, followed by the line: "Eight of his organs can be donated. Luckily for us, his brain is not one of them."

Take a look at the ads below, see these Darwin Award contenders in action.

Via Design Taxi.

Click to Read More →

October 23, 2014, 11:02 AM EDT

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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