John Hancock's New TV Ads Send Viewers Online to Pick From Three Different Endings Hill Holliday's cross-platform stories

John Hancock's latest ads will leave you hanging. For a while, at any rate.

In this new iteration of the "Life Comes Next" campaign from Hill Holliday, three 30-second teasers running on traditional TV prompt viewers to go online for three possible continuations of each story.

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October 8, 2015, 11:46 AM EDT

Whiskas Takes You to Kitten Kollege in This Adorable Online Campaign Because there's so much to learn

London agency AMV BBDO has partnered with Google, Mediacom and College Humor on "Kitten Kollege," a digital campaign for Whiskas U.K. that references college promotional videos and, to a degree, the tone of Friskies' famous "Dear Kitten" spots.

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October 8, 2015, 11:02 AM EDT

BMWs Are Great for Breakups, Golf Rage and More in These Fun, Irreverent Ads Three quirky new spots from KBS+

The handling on the BMW X1 SUV is so good, you can use it to dump all your ex's stuff right at his feet, then take off again—without ever having to get out of the car.

So says a new ad from the automaker and agency KBS+. Two other spots in the campaign also use comic scenarios to pitch viewers on the benefits of the model. One guy is willing to risk his sports team losing if it means he gets to drive, cause it's fun. Another is masochistically intent on playing golf—no matter how much he hates actually doing it—because at least he can throw a tantrum tossing his gear into the spacious trunk.

That latter scenario might not make much sense to viewers who aren't suckers for the game, but presumably it will resonate with some members of the brand's target audience.

But mostly, the ads are fun and relatable little bits—clear and concise, with just the right amount of irreverence. And they stand out among the category's clichés about enjoyable driving (see: revving engines, shimmering city nights, winding country roads, stunning landscapes, etc.).

Plus, a little lighthearted and endearing messaging is well-timed, given that now is probably not the best moment, image-wise, to be a manufacturer of German diesel cars—even if you're not VW.

But seriously… golf rage?

Client: BMW                                            

Agency: KBS+
Co-Chief Creative Officer: Dan Kelleher
Co-Chief Creative Officer: Jonathan Mackler
Executive Creative Director: Paul Renner
Creative Director/Writer: Lea Platz
Senior Art Director: John Hagerty
Copywriter: Benjamin Cascella
Head of Production: Jenny Read
Senior Producer: Melissa Tifrere
Executive Director of Content Affairs: Robin Oksenhendler                                                 
Account Director: Sam Smeach Stringfellow                                       

Production Company: O Positive
Director: Brian Billow
Director of Photography: Adam Kimmel
Executive Producer: Ralph Laucella and Marc Grill                                               
EP/Line Producer: Ken Licata

Editorial Company: NO6
Editor: Jason MacDonald
Asst Editor: Ryan Bukowski   
Executive Producer: Corina Dennison
Producer: Malia Rose

Finishing / VFX: The Mill
Flame Artist: Corey Brown
Executive Producer: Melanie Wickham
Producer: Alex Bader                                                                                     
Sound Design: Henry Boy
Sound Designer: Bill Chesley

Color: Company 3
Colorist: Tom Poole                                                 
Audio: Sound Lounge
Mixer: Tom Jucarone

October 8, 2015, 10:13 AM EDT

The Sad, Painful Life of Two Testicles Improves Dramatically in This Hilarious Underwear Ad What a new pair of Bonds undies can do

Anthropomorphized testicles are nothing new in advertising. But Australian agency Clemenger BBDO in Melbourne offers a humorous new addition to the pantheon with this campaign for Bonds underwear—in which two balls banter about life down under, which gets markedly better with the arrival of the company's product.

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October 8, 2015, 9:22 AM EDT

The 'Ugliest Building' in Rotterdam Is Transformed Into the World's Coolest McDonald's Quite an upgrade by Mei Architects

A building that was once voted the ugliest in Rotterdam, Holland, has been transformed into a striking McDonald's that some are likening to an Apple Store.

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October 7, 2015, 2:38 PM EDT

Keep an Eye Out for the Painful Twist in UnitedHealthcare's Sweet Ad About Young Love Lab partners and soul mates

Leo Burnett and UnitedHealthcare had a big hit last spring with a commercial called "Our Song," in which a couple at home started passionately dancing—with disastrous results—when "(I've Had) The Time of My Life" came on the radio.

Now, here's a follow-up spot that's also pretty light on its feet. It's a story about young love between two high schoolers, and it also features a cool soundtrack—a cover of the Sam Cooke song "Wonderful World."

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October 7, 2015, 12:14 PM EDT

Tony the Tiger Helps Out a Prostitute in What Looks Like an Elaborate Prank Campaign It's not just for kids anymore

In what is surely an unauthorized prank campaign—and a brazenly offensive one at that—Kellogg's Frosted Flakes spokescat Tony the Tiger claims to have turned his attention to adults rather than kids, and has begun by helping out a 43-year-old, down-on-her-luck prostitute named Candy.

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October 7, 2015, 11:40 AM EDT

This Agency Just Welcomed Two New Hires by Turning Them Into Pez Dispensers RTO+P fires up the 3-D printer

Ad agency Red Tettemer O'Connell + Partners has a tradition of welcoming new employees in unusual ways—like carving their faces into crayons or totem poles. But its latest new-hire stunt is particularly sweet: It fired up its 3-D printer and turned Ron Villacarillo and Ben Levy into Pez dispensers.

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October 7, 2015, 10:42 AM EDT

This Campaign Finds a Clever Visual Way to Show Our Connection to the National Parks Grey breaks out the body paint for stirring spot

The National Park Service has a sightseeing stop for everyone, so long as you're wearing body paint to match the scenery you're planning to visit.

In this new ad for the National Park Foundation, which raises money to sustain government parks, Grey New York creates a world full of colorful lost souls trying to find their way home—to whichever tourist attraction happens to match their stripes.

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October 7, 2015, 9:34 AM EDT

Here's the Best Ad You'll See Today With a Unicorn Who Poops Rainbow Soft-Serve Harmon Brothers get to work for the Squatty Potty

After watching this ad, you might never think of pooping or soft-serve ice cream the same way again. Because, well, they're connected. By an adorable, bright-eyed unicorn with very active bowels.

Heard enough? Oh no, we're just getting started.

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October 7, 2015, 8:51 AM EDT


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