Levi's 'unleashed' controversy and buzz with its viral campaign. Levi's Viral 'Unbuttons' Reactions, Good and BadOctober 07, 2008 NEW YORK Levi's hoped to generate buzz with its "Unbutton Your Beast" site, and early returns show it's definitely succeeding. The effort, which allows users to create and send to friends phallic "monsters" that pop out of Levi's 501 jeans, has drawn lots of traffic and attention but also come under fire for its suggestiveness, with some charging it targets children. 
4 Remain in Cadbury Media ReviewOctober 07, 2008 NEW YORK Cadbury Adams USA has narrowed its media review to four finalists, per sources. The client spends $115 million annually in measured media. 
Studios' 'Final Offer' Safe for NowOctober 07, 2008 LOS ANGELES When Hollywood producers made their "final" contract offer to the Screen Actors Guild on June 30, it came with a caution: The offer would remain on the table unless there's a drastic change in the economy. 
Ubisoft Ads Invade 'South Park'October 07, 2008 NEW YORK To launch its alternative sports title Shaun White Snowboarding, Ubisoft is trying an alternative approach to the traditional videogame ad formula. Its spots by Cutwater will soon invade South Park.
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