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What Globally Ambitious Brands Can Learn From Manchester United's Marketing Playbook Lessons from soccer's savvy ambassadors
Adweek Daily Brief: Under Armour Honors Misty Copeland, Shark Week Arrives Early Also, Clio honors sports marketers and Man U shares its secrets
5 Tools You Need to Update Your Sports Marketing Playbook Nontraditional strategies to get brands on the field with consumers
Why Sporting Events Have Become the Best Venues to Impress Clients CAA Sports' Michael Levine says creative options are endless
How Gatorade, a College Coach's Concoction, Created a $12.5 Billion Industry The original thirst quencher
Step Inside EA Sports' Headquarters, Where the Kid in You Dreams of Working We tour the space in Redwood City
Adweek and Clio Sports Celebrate the Craft of Sports Marketing It has the power to enthrall—and engage—consumers like nothing else
Why Shark Week Is Sinking Its Teeth Into July As competitors churn the water, Discovery shifts its franchise a month earlier
These Compelling Campaigns Are the Gold Standard for Sports Advertising Clio honors Gatorade, Nike, NBA and Nascar
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