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5 Comic Con Brand Partnerships That Make Actual Sense Some companies make perfect sidekicks
Marketers Pick Apart Google's Twitch Purchase Reported $1 billion deal is huge for the search giant
Ad of the Day: Paris Hilton Is Back to Wash Cars and Sex-Eat Some Burgers Carl's Jr. returns to the socialite who started it all
Starbucks Looks to Share Its App Payment System With Other Retailers Smartphone transactions supplied 15% of U.S. revenue in Q3
Adweek's Top 5 Commercials of the Week Brands salute sports, athletes, dads—and you. Vote for your favorite spot
The Creators of Robot Chicken Love to Play With Toys
Nerd Love Is Worth Millions at Comic-Con Brands spend big on superfan loyalty
Elliott Management Takes Significant Stake in IPG Hedge fund now owns 6.7 percent of common shares
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Featured Video
Kevin Spacey Tries to Take Over the World … in His Ads [Video]
July 22, 2014 (:56) Kevin Spacey Tries to Take Over the World … in His Ads [Video]
Kevin Spacey Tries to Take Over the World … in His Ads [Video] (:56) Kevin Spacey Tries to Take Over the World … in His Ads [Video] http://www.adweek.com/video/advertising-branding/kevin-spacey-tries-take-over-world-his-ads-video-159014 July 22, 2014 Kevin Spacey Tries to Take Over the World … in His Ads [Video]
There Goes the Neighborhood? How Williamsburg Feels About Its New Starbucks [Video] (1:33) There Goes the Neighborhood? How Williamsburg Feels About Its New Starbucks [Video] http://www.adweek.com/video/advertising-branding/there-goes-neighborhood-how-williamsburg-feels-about-its-new-starbucks-video-159060 July 23, 2014 There Goes the Neighborhood? How Williamsburg Feels About Its New Starbucks [Video]
Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] (1:26) Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] http://www.adweek.com/video/advertising-branding/here-are-some-advertising-slogans-do-you-remember-brands-158582 June 25, 2014 Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]
What's the Most American Brand? [Video] (1:27) What's the Most American Brand? [Video] http://www.adweek.com/video/advertising-branding/whats-most-american-brand-video-158721 July 2, 2014 What's the Most American Brand? [Video]
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