EDITOR'S PICKS

How Martha Stewart Built Her Media Empire From Scratch and Kept It Relevant for 30 Years

by Lauren Johnson

How Martha Stewart Built Her Media Empire From Scratch and Kept It Relevant for 30 Years

by Lauren Johnson

How Martha Stewart Built Her Media Empire From Scratch and Kept It Relevant for 30 Years

by Lauren Johnson

How Martha Stewart Built Her Media Empire From Scratch and Kept It Relevant for 30 Years

by Lauren Johnson

This Week's Issue

The hottest topics from the newest Adweek
The hottest topics from the newest Adweek

Adweek’s Brand Genius 2017: Meet the Year’s 10 Sharpest Minds on Marketing’s Cutting Edge

by Adweek Staff

Adweek’s Brand Visionary: Anna Wintour Changed Publishing and Fashion With Inimitable Style

by Emma Bazilian

DonorsChoose.org Is Filling America’s Classrooms With Much-Needed Supplies and Plenty of Optimism

by James Cooper

Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech

by Emma Bazilian

In Case You Missed It

Get caught up on all of the informative, inspiring and interesting reads
Get caught up on all of the informative, inspiring and interesting reads

This Historical PSA Powerfully Encourages Girls to Defy Stereotypes and Pursue the Sciences

by Lindsay Rittenhouse

Hulu Celebrates ‘Huluween’ With a Spooky New Activation and Short-Form Horror Series

by Jason Lynch

KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice

by Kristina Monllos

I Got a YouTube-Inspired Makeover From The Office Star Angela Kinsey

by Sami Main

Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

by Tim Nudd

The NFL's Most Creative Man, Martellus Bennett, Cast His Own Teammates in a Series of Crazy GIFs

by Patrick Coffee

These 'Bite Size Horror' Films, From Mars Candy Brands, Are the Best Halloween Ads in Years

by Tim Nudd

YouTube Creators Rhett and Link Discuss Their First Book While Swinging on a Swingset

by Sami Main

Hot List: Place Your Votes for 2017’s Best in Tech, TV, Magazines and More

Agencies

Merkel Americas Hires 30-Year Agency Veteran Away From DigitasLBi

by Lindsay Rittenhouse

Liberty Mutual Names GS&P Creative Agency of Record for U.S. Consumer Markets

by Erik Oster

National Geographic Assigns Brand Marketing Work to McCann New York After Last Year's Hit Super Bowl Ad

Adobe Places Its U.S. Media Planning and Buying Business in Review

McDonald's Calls on Major Holding Groups for Nearly $2 Billion Global Media Review

Johnnie Walker's New Spot Toasts Immigrants and Their Grueling Path Toward Citizenship

BMW Is Seeking a New Creative Agency for Its Nearly $300 Million U.S. Account

Young & Rubicam Is Starting a Program to Help Parents and Caregivers Re-enter the Workforce

View more in Agencies >

Brand Marketing

Fred Ryan and The Washington Post Are Reshaping the Future of the News

by Chris Ariens

With Michelle Lee at the Helm, Allure Is Blowing Up How Our Culture Defines Beauty

by Emma Bazilian

17 Magazines Shaking Up the Publishing Industry, One Reinvention at a Time

How Martha Stewart Built Her Media Empire From Scratch and Kept It Relevant for 30 Years

Researchers Don't Need to Swing for the Fences in Stand Up to Cancer's World Series PSA

Xfinity Adds Its Own Creepy 5-Minute Film to 2017's Fright Fest of Longer Halloween Ads

Former McDonald's CMO Deborah Wahl Joins Mediaocean to Help Marketers 'Eliminate Friction'

Keds Found Its Sweet Spot by Partnering With Female Entrepreneurs

View more in Brand Marketing >

Creativity

The Scariest, Freakiest and Funniest Halloween Ads of 2017

by Tim Nudd

Honda Turned Its Drivers' Own Garages Into Car Dealerships in a Clever Twist on Testimonials

by Angela Natividad

Buffalo Wild Wings Shows Why Florida Gators Shouldn't Dress as Georgia Bulldogs for Halloween

Danny McBride Helps Mountain Dew Bid a Very Funny Farewell to Dale Earnhardt Jr.

Impossible Burger, Made of Plants, Snuck Its Product Into Meat-Loving Chicago

How 73 FCB Offices Made 1,440 Minute-Long Ads for One Gaming Campaign

A Lactose Intolerant Giant Dodges a Big Tragedy in This Quirky Canadian Mockumentary

See What's Hiding in This Video About Putting Your Damn Phone Down

View more in Creativity >

Digital

Infographic: How Much Consumers Will Use Voice Technology in the Near Future

by Erik Wander

Brands Must Grasp the Digitally Driven Consumer Journey or Risk Becoming Prey

by Marty Swant

Editor's Letter: Adweek and Accenture Are Creating a Digital Transformation Playbook

These 14 Digital Publishers Are the Hottest Voices on the Internet. Here's What They're Doing

Why It Might Be Time to Rethink Who Your Competitors Are

Marketers Need to Stop Looking at Mobile as a Channel. It's a Lifestyle

10 Ways Social Can Expand Your Experiential Marketing Beyond the Event

28% of Influencers Say Being An Influencer Is Their Full-Time Job

View more in Digital >

TV / Video

Here Are the 5 Fall TV Shows Most Likely to Be Renewed—And Canceled

by Jason Lynch

James Murdoch Blames Too Many Games on Too Many Nights for Declining NFL Ratings

by Jason Lynch

82% of Millennials Return to News Sites That Regularly Use Visuals

Hulu CEO Mike Hopkins Leaves for Sony TV and Will Be Replaced by Fox COO Randy Freer

NFL Ratings Are Down This Season, but TV Ad Spending Still Jumped 2 Percent in September

Here's How the Late Late Show Turned 2 of Its Most Popular Segments Into Their Own Series

Linda Yaccarino on Netflix Ratings and Why New Measurement Models Will Keep NBCU Ahead of Facebook

Our 2017 Brand Genius Honorees Tell Us About the Toughest Part of Their Job

View more in TV / Video >

The Food Almost Completely Disappears in McDonald's Latest Minimalist Ads