EDITOR'S PICKS

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

by Kristina Monllos

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

by Kristina Monllos

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

by Kristina Monllos

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

by Kristina Monllos

This Week's Issue

The hottest topics from the newest Adweek
The hottest topics from the newest Adweek

Fearless Girl Stole the World's Heart, but What Did It Do for the Client's Business?

by Katie Richards

These 18 Diverse and Novel Campaigns Cut Through the Clutter to Win This Year’s Project Isaac Awards

by David Gianatasio

Award-Winning Whirlpool Campaign Showed How Clean Clothes Can Dramatically Affect Students' Success

by David Gianatasio

How the ‘I Heart NY’ Logo Transcended Marketing and Endures 4 Decades After Its Debut

by Robert Klara

MARKETING TO MILLENNIAL PARENTS

Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

by Katie Richards

Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy

by Stephanie Paterik

44% of Millennials See Their Pets as Starter Children, and That's a Big Opportunity for Brands

by Sami Main

Millennials Are Rejecting Helicopter Parenting. Here's Why That Matters for Marketers

by Sarah Holmes

In Case You Missed It

Get caught up on all of the informative, inspiring and interesting reads
Get caught up on all of the informative, inspiring and interesting reads

This Shutterstock Photographer Explains the Secrets to Getting Such Amazing Shots on the Red Carpet

by Sami Main

Kenzo Follows Its Spike Jonze Film With a 13-Minute Surrealist Gem From Natasha Lyonne

by Katie Richards

Here Are 20 LinkedIn Do's and Don'ts From Digital Marketing Pros

by Christopher Heine

Netflix Is Making Stranger Things Versions of Classic '80s Movie Posters, and They're Amazing

by Patrick Coffee

Startup 'Bodega' Has Angered Fans of Actual Bodegas. Can It Recover?

by Christopher Heine

Adweek Announces Winners of the 2017 Brand Genius Awards

by Robert Klara

The New Book Version of Willy Wonka Is Personalized Down to Your Very Own Candy Bar

by Angela Natividad

The 25 Best Ads of 2017 (So Far)

by Tim Nudd

How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads

Agencies

Since Turning ‘Batkid’ Into a Viral Phenomenon, This Agency Has Made the Most of Social Media

by Erik Oster

BBDO New York CEO John Osborn Leaves the Agency for OMD U.S.

by Katie Richards

Adweek Has Launched a Jobs Board for Openings in Marketing, Media and Tech

WPP Is Merging 5 Consultancies and Design Agencies to Form a New Global Brand Offering

This Ad Agency Decided Now Was the Right Time to Launch Its Own Brand Consultancy

Mcgarrybowen Names New American Express Creative Lead After Swiping the Business From Ogilvy

TBWA\Chiat\Day New York Hires Its New Chief Creative Officer Away From BBDO

This Nashville Agency Combines Data and Musical Preferences to Put the Power of Music Into Campaigns

View more in Agencies >

Brand Marketing

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

by Kristina Monllos

The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

by Robert Klara

A Tasty Nut Butter Breaks Jelly's Heart in Tragicomic Ads for MaraNatha

Glossier's New Campaign Features Women With a Range of Backgrounds and Bold, Real Bodies

On the Adweek Podcast: The Year's Most Innovative (and Sometimes Odd) Marketing Ideas

Doogie Howser Is Back in Scrubs as Cigna Reprises Its Fun 'TV Doctors' Campaign

Why Brand Transformation Can Only Happen With the Demise of Silos

Motel 6 Was Tipping Off ICE in Arizona. How Will That Affect Consumers' Perception of the Brand?

View more in Brand Marketing >

Creativity

Why Normal Ads Suddenly Looked Blurry and Hard to See on the U.K.'s Channel 4 Tonight

by David Gianatasio

RIP, Harry Dean Stanton. Here's a Newly Found 5-Minute Version of His Great 1996 Guess Ad

by Tim Nudd

The American Cancer Society Gets Personal in Frank First Ads From The Richards Group

The License Plate on This Skier's Arm Turned Out to Be One of Audi's Cleverest Ads Yet

How a Design Agency Helped Make Portland, Maine, the Hippest Foodie Town in New England

5 Ads Worth Watching From Sunday's Emmy Awards Telecast

Comedians Crash Netflix Shows as the 'Netflix Is a Joke' Campaign Hits TV

The Year's 23 Best Media Plans, From Netflix and Hulu to GoPro and Google

View more in Creativity >

Digital

Which NFL Players Scored YouTube Touchdowns This Offseason?

by David Cohen

Audio on Instagram Auto-Play Videos Now Works a Little Differently

by David Cohen

Facebook AI Research Sets Up Shop in Montreal

Pinterest Fielded More Requests for User Information in the First Half of 2017

How ABC Tapped Facebook’s Camera Effects to Back The Good Doctor, TGIT

Instagram: Here's How to Unsend a Direct Message

Twitter Does Some Ad-Targeting Cleaning Up of Its Own

These Emmy Awards Moments and Celebrities Captivated Facebook, Twitter Users

View more in Digital >

TV / Video

Jesse Palmer Parlays NFL and Bachelor Fame Into Entertainment and News Gigs

by Sami Main

Adweek’s Fall TV Preview: Which New Broadcast Shows Deserve Your Attention and Ad Budget?

by Jason Lynch

Ranking Fox’s New Fall TV Shows, Which Triple Down on Sci-Fi

Shonda Rhimes Is Launching a Digital Publishing Platform With Hearst

Hulu Becomes First Streaming Service to Win an Emmy for Outstanding Drama

The Broadcast Chiefs Share Their Fall Strategies for Reversing Linear Ratings Declines

This Shutterstock Photographer Explains the Secrets to Getting Such Amazing Shots on the Red Carpet

Ken Burns Hates Being Considered a Brand, Unless It Convinces People to See His New Doc, 'The Vietnam War'

View more in TV / Video >

This Composer and Sound Studio Founder Believes in Sonic Branding