EDITOR'S PICKS

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

by T.L. Stanley

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

by T.L. Stanley

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

by T.L. Stanley

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

by T.L. Stanley

Sorrell Steps Down

WPP's Co-COO Mark Read Reassures Staff in Post-Sorrell Memo Sent to All 200,000 Employees

by Patrick Coffee

This Timeline Shows How WPP Acquired Its Way to Fame and Notoriety Over 3 Decades

by Robert Klara

In Martin Sorrell's Absence, an Uncertain Future Looms for WPP

by Erik Oster

Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul?

by Erik Oster

Why WPP's Cryptic Handling of Martin Sorrell's Resignation Is the Wrong Move

by Patrick Coffee

After Years of the Same Approach, Holding Company Leadership Will Need to Diversify

by Gary Stolkin

On the Adweek Podcast: Martin Sorrell and the Fall of a Giant

by David Griner

WPP CEO Martin Sorrell Steps Down Abruptly After 33 Years

by Erik Oster

This Week's Issue

The hottest topics from the newest Adweek
The hottest topics from the newest Adweek

How Chief Privacy Officers Are Keeping Brands' Hands Off Consumers' Personal Data

by Marty Swant

As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming

by A.J. Katz

How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld

by Kristina Monllos

How Brands Are Justifying an Increased Need for Consumer Data

by Michael Dill

Digital Transformation Playbook

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

by Dan Tynan

4 Things Brands Should Keep in Mind When Taking a Stand

by Dan Tynan

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

by Erik Wander

Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape

by James Cooper
View more in Digital Transformation >

In Case You Missed It

Get caught up on all of the informative, inspiring and interesting reads
Get caught up on all of the informative, inspiring and interesting reads

How Act II Popcorn Used Engineering to Pioneer an Entirely New Snack

Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken

by David Griner

These Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of Empathy

by David Griner

Bless This Designer for Remaking Famous Logos to Teach Us Which Fonts They Use

by David Griner

Why Would an Ad Create the 'Worst Song in the World'? To Make a Pretty Relatable Point, Actually

by Gabriel Beltrone

Q&A: Zoe Saldana on Juggling 3 Hit Franchises and Her New Media Brand for Latinx Millennials

by Jason Lynch

This Look Inside Spike Jonze's Apple Ad Is as Fascinating as the Film Itself

by Tim Nudd

Netflix Created a Clean, Custom Font That Could Save the Company Millions

by Tim Nudd

11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent Barriers

Agencies

Ford Launches Global Creative Review in Major Setback for WPP

by Patrick Coffee

4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies

by Mark Bachmann

Isobar Welcomes U.S. CEO From SapientRazorfish

Cannes Lions’ CMO Growth Council Will Confront the Industry’s Pressing Issues

Agency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack

Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange

Q&A: Publicis Groupe CEO Arthur Sadoun Discusses Strong Q1 Earnings

4 Things Media Agencies Can Do to Thrive in the Programmatic Age

View more in Agencies >

Brand Marketing

M&M's Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

by Katie Richards

Adidas Originals Traded Pieces From Alexander Wang's New Collection to Get to Coachella

by Katie Richards

Why the Rise of the Chief Change Officer Is a Business Imperative

New Belgium's Belgian White Isn't Brewed in Belgium, So They Hired an 'Actual Belgian'

Why H20+ Beauty and Disney Music Group Are Partnering Up for an Activation at Stagecoach

Here Are the First CVS Beauty Ads With Images That Haven't Been Altered

Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours

3 Questions for Women to Ask About How They Define Their Skill Set

View more in Brand Marketing >

Creativity

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

by T.L. Stanley

Believe It Or Not, Nike's 'Shoe Therapy' Campaign Was Inspired by a True Story

by Cara Anderson

Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

OK You Monsters, Heinz Will Release 'Mayochup' Now That 500,000 of You Asked for It

How an Art Director's Frustration Fueled the Curiously Creative Instagram Feed 'Trump as Food'

New Campaign Puts a Spotlight on 31 States Where LGBT Discrimination Remains the Law

'Baskin-Robbins Got Me Like' Is 2018's Twerkiest, GIFiest, Meme-iest Ad Campaign

Is Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It

View more in Creativity >

Digital

Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter

by Chris Quintero

YouTube: Here's How to Hold Messages for Review During Livestreams

by Brandy Shaul

How Blockchain Will Disrupt the Future of Social Media Influencers

Can Augmented Reality Breathe New Life Into Banner Ads?

How Social Media Is Being Used to Sell Real Estate

Reddit Taps Former Time Inc. Chief Operating Officer as Its New COO

Amazon's Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands

Why Media Companies Must Purge Zero-Sum Approaches to Partnerships

View more in Digital >

TV / Video

It’s Time for Marketers to Start Thinking Like Media Companies

by Ricky Ray Butler

HBO Asked YouTube's 'Queen of Shitty Robots' to Try Her Hand at Making a Westworld Host

by Gabriel Beltrone

Advanced Advertising Is Delivering More Data, Better Targeting ... But What Else?

10 Times That ABC's Scandal Changed TV as We Knew It

After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platform

National Geographic’s Upfront Pitch Highlights Power of Storytelling, and Returning Franchises

Watch the Stars of Netflix's Glow Lip-Sync 'Maniac' in This Joyous Season 2 Promo

Beyoncé's Awe-Inspiring Coachella Performance Sets YouTube Livestreaming Record

View more in TV / Video >

Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement