EDITOR'S PICKS

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

by Marty Swant

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

by Marty Swant

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

by Marty Swant

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

by Marty Swant

This Week's Issue

The hottest topics from the newest Adweek
The hottest topics from the newest Adweek

The Year's 23 Best Media Plans, From Netflix and Hulu to GoPro and Google

by Adweek Staff

How Snickers Used Social Media Outrage to Fuel the Year's Most Innovative Media Plan

by T.L. Stanley

Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades

by Barry Lowenthal

Infographic: See How the Top 25 Online Apparel Retailers in the U.S. Are Evolving

by Emma Bazilian

MARKETING TO MILLENNIAL PARENTS

Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

by Katie Richards

Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy

by Stephanie Paterik

44% of Millennials See Their Pets as Starter Children, and That's a Big Opportunity for Brands

by Sami Main

Millennials Are Rejecting Helicopter Parenting. Here's Why That Matters for Marketers

by Sarah Holmes

In Case You Missed It

Get caught up on all of the informative, inspiring and interesting reads
Get caught up on all of the informative, inspiring and interesting reads

Comedians Crash Netflix Shows as the 'Netflix Is a Joke' Campaign Hits TV

by Tim Nudd

How a Design Agency Helped Make Portland, Maine, the Hippest Foodie Town in New England

by Tim Nudd

Adweek’s Fall TV Preview: Which New Broadcast Shows Deserve Your Attention and Ad Budget?

by Jason Lynch

This Shutterstock Photographer Explains the Secrets to Getting Such Amazing Shots on the Red Carpet

by Sami Main

Kenzo Follows Its Spike Jonze Film With a 13-Minute Surrealist Gem From Natasha Lyonne

by Katie Richards

Here Are 20 LinkedIn Do's and Don'ts From Digital Marketing Pros

by Christopher Heine

Adweek Announces Winners of the 2017 Brand Genius Awards

by Robert Klara

The 25 Best Ads of 2017 (So Far)

by Tim Nudd

Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar

Agencies

Adcolor 2017 Highlights the Industry's Progress and Challenges on Diversity as Tech Scoops Up Young Talent

by Patrick Coffee

ANA Warns of a 'Talent Crisis' as the Ad Industry Struggles to Appeal to College Grads

by Erik Oster

The Martin Agency Fills Its Chief Strategy Officer Role From Within

72andSunny Published a Diversity Playbook That It Wants All Companies to ‘Steal’

DigitasLBi Promotes Sue DeSilva to Lead Creative in Its Boston Office

After 7 Years With 180LA, Mitsubishi Selects BSSP as New Agency of Record

TBWA\London Wants Its New CEO to Drive Its Ambitious Team to 'Create for Tomorrow, Today'

22Squared Beefs Up Its Tech Capabilities and In-House Production Studio With New Director Roles

View more in Agencies >

Brand Marketing

Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic's New Wi-Fi Service

by Robert Klara

Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place

by Katie Richards

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

A Tasty Nut Butter Breaks Jelly's Heart in Tragicomic Ads for MaraNatha

Glossier's New Campaign Features Women With a Range of Backgrounds and Bold, Real Bodies

On the Adweek Podcast: The Year's Most Innovative (and Sometimes Odd) Marketing Ideas

Doogie Howser Is Back in Scrubs as Cigna Reprises Its Fun 'TV Doctors' Campaign

View more in Brand Marketing >

Creativity

Patrón's Snazzy New AR App Lets You Visit a Hacienda and Chat With a Bartender

by Gabriel Beltrone

An Illicit Tryst Ends Wretchedly in This Very Lifetime-y Ad for Lifetime Movies

by David Kiefaber

Everyone Is in Love With Natalie Portman's Latest Ridiculously Stylish Miss Dior Ad

This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign

Ikea Piggybacks on Apple With Playful Ads for Its Wireless-Charging Lamp

An A.I. Judging Advertising Creativity. Have We Drunk Enough Kool-Aid Yet?

L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

Joe Biden Responds to Betsy DeVos' Title IX Stance in Latest 'It's On Us' Ad

View more in Creativity >

Digital

What Marketers Need to Know About Location-Based Advertising and Where It’s Headed

by Lauren Johnson

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

by Marty Swant

Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products

Here’s Why Facebook Reversed Course on Last Year’s Stock-Reclassification Plan

Instagram Welcomed Fall (and Spring) With New Stickers

Goodbye, Creator Studio App; Hello, YouTube Studio App

Polly's Social Polling App Is a Hit With Teens on Snapchat

Here’s the NWHL Twitter Game of the Week Schedule for the 2017-18 Season

View more in Digital >

TV / Video

Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers

by T.L. Stanley

With Young Sheldon, CBS Is Trying to Turn The Big Bang Theory Into a Big Franchise

by Jason Lynch

NFL Airing Unity Ad During Sunday Night Football As Trump Fuels Controversy Over Protests

Dynasty Could Help The CW Improve Its Batting Average This Fall

Sunday's Star Trek: Discovery Launch Will Be CBS All Access' Most Important Day Yet

GE's Droneweek Will Air on Viceland During a Week of Drone-Related Programming

The Revived Will & Grace Will Overshadow NBC’s Other New Fall Shows

Hulu and NBC Will Both Stream All of the Original Episodes of Will & Grace Ahead of Its Revival

View more in TV / Video >

The Halo Top Ice Cream Ad That's Creeping Everyone Out Is Even Weirder Than You Thought