EDITOR'S PICKS

KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice

by Kristina Monllos

KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice

by Kristina Monllos

KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice

by Kristina Monllos

KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice

by Kristina Monllos

This Week's Issue

The hottest topics from the newest Adweek
The hottest topics from the newest Adweek

Adweek’s Brand Genius 2017: Meet the Year’s 10 Sharpest Minds on Marketing’s Cutting Edge

by Adweek Staff

Adweek’s Brand Visionary: Anna Wintour Changed Publishing and Fashion With Inimitable Style

by Emma Bazilian

DonorsChoose.org Is Filling America’s Classrooms With Much-Needed Supplies and Plenty of Optimism

by James Cooper

Infographic: What Millennials Value Most in Their Lives, Careers and Personal Tech

by Emma Bazilian

In Case You Missed It

Get caught up on all of the informative, inspiring and interesting reads
Get caught up on all of the informative, inspiring and interesting reads

Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt

by Tim Nudd

The NFL's Most Creative Man, Martellus Bennett, Cast His Own Teammates in a Series of Crazy GIFs

by Patrick Coffee

These 'Bite Size Horror' Films, From Mars Candy Brands, Are the Best Halloween Ads in Years

by Tim Nudd

MGM's First Ad Following the Las Vegas Shootings Draws Swift Criticism on Social

by Katie Richards

LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba

by Kristina Monllos

YouTube Creators Rhett and Link Discuss Their First Book While Swinging on a Swingset

by Sami Main

LA Metro Got Some Crazy Ads From the Maker of Halo Top's Robot Spot

by Tim Nudd

WPP Firms Lobbied for the NRA While Its Agencies Made Gun Control Ads, Records Show

by Patrick Coffee

Hot List: Place Your Votes for 2017’s Best in Tech, TV, Magazines and More

Agencies

Abercrombie & Fitch Drops a Beautiful Ode to the Rapidly Changing Lives of Young Adults

by Lindsay Rittenhouse

Marriott Launches Global Media Review Following Its Merger With Starwood Hotels

by Erik Oster

Campbell's Launches Global Media Buying and Planning Review

Former JWT CEO Gustavo Martinez Is Leading WPP's Operations in Spain as Sexual Harassment Case Against Him Proceeds

Sid Lee Acquire Paris-Based Agency Yard in European Expansion Move

DigitasLBi Promotes Pair of Agency Veterans as Part of North American Leadership Restructuring

VML Expands Its Creative Offering by Hiring Its First Managing Director of Global Creative Operations

The Brewers Association Is Launching a Crowdfunding Campaign to Buy AB InBev for $213 Billion

View more in Agencies >

Brand Marketing

Jake Gyllenhaal Is a Doting Dad in His Poetic Debut for Calvin Klein's Eternity

by T.L. Stanley

Adweek’s Brand Genius Gala Celebrated the Hottest Marketers of 2017

by Adweek Staff

Will Ferrell's Darkly Comic New Ads Show How Our Devices Are Ruining Family Time

GE's Linda Boff Wins Adweek's 2017 Grand Brand Genius Honor

Adweek's Brand Visionary Anna Wintour Honors S.I. Newhouse at 2017 Brand Genius Gala

Brad Jakeman Is Leaving Pepsi's In-House Creative Team to Start His Own Consultancy

The NFL's Most Creative Man, Martellus Bennett, Cast His Own Teammates in a Series of Crazy GIFs

MGM's First Ad Following the Las Vegas Shootings Draws Swift Criticism on Social

View more in Brand Marketing >

Creativity

Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture

by Tim Nudd

The Makers of the 'Bite Size Horror' Ads Tell Us All About Their Wonderfully Spooky Creations

by Tim Nudd

Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around

A Gold-Pooping Dragon Stars in Squatty Potty's Latest Scat-Happy Long-Form Comedy

These 6 Short Films, All Shot on LG's V30 Phone, Premiered at the New York Film Festival

A Giant New Billboard in London Knows What Car You Drive, and Even How You're Feeling

A Pair of Irish Whiskeys Come to America With Evocative Ads Full of History and Heritage

These 'Bite Size Horror' Films, From Mars Candy Brands, Are the Best Halloween Ads in Years

View more in Creativity >

Digital

ICYMI: See the Top Stories of the Last Week, From the Best Halloween Ads to Bullying a Whopper Jr.

by Dianna McDougall

KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice

by Kristina Monllos

Facebook Messenger Now Supports Peer-to-Peer Payments via PayPal

Facebook Is Testing a Pinterest-Like Feature Called Sets

Proposed Legislation Makes Some Online Political Ads More Transparent, but It Doesn't Cover Many Gray Areas

Twitter Just Released a Schedule for All of Its Promised Safety Updates

Attracting Influencers Is About Giving Them What They Want

A Marketer’s Guide to Selling on LinkedIn With Few or No Ads

View more in Digital >

TV / Video

Here's How the Late Late Show Turned 2 of Its Most Popular Segments Into Their Own Series

by Jason Lynch

Linda Yaccarino on Netflix Ratings and Why New Measurement Models Will Keep NBCU Ahead of Facebook

by Jason Lynch

Our 2017 Brand Genius Honorees Tell Us About the Toughest Part of Their Job

Xbox Snags The Walking Dead's First 6-Second Ads

I Got a YouTube-Inspired Makeover From The Office Star Angela Kinsey

Hulu Celebrates ‘Huluween’ With a Spooky New Activation and Short-Form Horror Series

Watch Anna Wintour Honor Teen Vogue and Condé Nast's Legacy in Her Brand Visionary Acceptance Speech

Here Are Broadcast’s Top 10 Entertainment Shows So Far This Fall

View more in TV / Video >

Distilling Technique and Marketing Mystique Helped Bombay Sapphire Make It in America