Adweek

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

by Robert Klara

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

by Robert Klara

Why Brands Like L'Oréal and Acura Are Betting Big on Augmented Reality

by Lauren Johnson

This Bay Area Shop Makes Data and AI Work for Clients From MTV to the Dalai Lama

by Katie Richards

Jordan Klepper's New Late-Night Comedy Central Show Will Satirize Alt-Right Outlets Like Infowars

by Jason Lynch

David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

by Kristina Monllos

McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

The former WPP chief executive will work across McCann's multinational network.

Michael B. Jordan Blows Up Cable and Goes Pants-Free in Quirky Ads for DirecTV Now

The actor stars in BBDO's newest series of odd scenarios centered on taking TV anywhere.

Lyft Riders Can Now Get Free Taco Bell on the Way Home From the Bar

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

The 3 Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture

Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

The 2016 Election Was a Wake-Up Call for Marketers, Forcing Many to Rethink Big Data

Lyft Riders Can Now Get Free Taco Bell on the Way Home From the Bar

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

The 3 Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture

Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

The 2016 Election Was a Wake-Up Call for Marketers, Forcing Many to Rethink Big Data

The hottest topics from the newest Adweek

Tech Is Transforming Careers Like Never Before. Just Ask Bevel Founder Tristan Walker

by Christopher Heine

A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

by Matt Kapko

Adweek Kicks Off 'Next Tech' Series on the Jobs and Platforms You Need to Know About Now

by Lisa Granatstein

Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?

by Marty Swant

Get caught up on all of the informative, inspiring and interesting reads

84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

by Robert Klara

Why the U.S. Ad Industry Will Never Regulate Gender Stereotypes

by Kristina Monllos

With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the 'Epic Stories' Behind Them

by Robert Klara

Why BBDO Rolled Out a Food Truck in NYC That Served Poisonous Meals

by Gabriel Beltrone

Heinz Develops 'Chicago Dog Sauce' for the City That Won't Put Ketchup on Its Hot Dogs

by Tim Nudd

A Look Back at the Audacious Air Force One Graffiti Stunt That Put Droga5 on the Map

by Tim Nudd

The 25 Best Ads of 2017 (So Far)

by Tim Nudd

A New Look at Millennials’ Favorite Brands Shows a Few Surprises Climbing the List

by Robert Klara

Call for Submissions: Help Us Find Adweek’s Brand Geniuses for 2017

This Bay Area Shop Makes Data and AI Work for Clients From MTV to the Dalai Lama

by Katie Richards

McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

by Patrick Coffee

Gaming Giant Ubisoft Names UM as Its U.S. Media Agency of Record

Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

Subway Launches North American Agency Review Amid Sales Slump

Publicis Took Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA

What This Industry Fellowship Did to Support a Group of Women in Middle Management

Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP's Grey and MediaCom

View more in Agencies >

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

by Robert Klara

David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

by Kristina Monllos

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Hilton Garden Inn Is Upping Its Food-and-Beverage Game With Some Help From Judy Greer

Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

The Knot's Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Sports Illustrated Swimsuit Editor Makes an Extra Splash in Miami

How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

View more in Brand Marketing >

Michael B. Jordan Blows Up Cable and Goes Pants-Free in Quirky Ads for DirecTV Now

by Erik Oster

Does KFC's New Ad Make Chickens Look Too Charming to Eat?

by David Griner

For National Tequila Day, 3 L.A. Water Fountains Were Upgraded to Dispense Jose Cuervo Silver

Che Guevara Is Being Used to Sell 'Revolutionary' Office Space and Lofts in the U.K.

This Wild Apple Ad Shows That, Yes, The Rock Can Do Anything (With Some Help From Siri)

Genesis Shows How to Handle a Devilish Dog and a Snobby Star With a 'Personal Brand'

How Avis Brilliantly Pioneered Underdog Advertising With 'We Try Harder'

Cam Newton Was Creative Director on This Campaign for His C1N Shoe by Under Armour

View more in Creativity >

U2's Adam Clayton Takes Out an Ad in The Irish Times

by Richard Horgan

It’s LinkedIn’s Turn to Enable Brands to Track Users on Other Websites

by David Cohen

Why Brands Like L'Oréal and Acura Are Betting Big on Augmented Reality

New York Times Reporter Succeeds Beloved LSU Journalism Professor

Reuters Names Jean Yoon Executive Editor, Editorial Strategy

LinkedIn Users Can Now Share Multiple Photos in a Single Post

What Happens to Flash-Powered Facebook Games When Adobe Scuttles the Format in 2020?

After 37 Years of Adweek's Hot List, We're Changing Up the Way We Honor Publishers

View more in Digital >

Netflix's Latest Hit Series Is a Boring, Soothing Japanese Reality Show

by Sami Main

Jordan Klepper's New Late-Night Comedy Central Show Will Satirize Alt-Right Outlets Like Infowars

by Jason Lynch

2 Wacky Questions for David Letterman

Nielsen Is Now Including Hulu and YouTube TV Live Viewing in Its TV Ratings

ABC Finally Reveals Its Fall Premiere Dates, Including an Early Debut of Marvel's Inhumans in Imax Theaters

How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

Disney Channel and Influencer Jake Paul Part Ways as He Causes Chaos in His L.A. Neighborhood

These 6 Networks Have the Most to Gain (or Lose) at the TCA Summer Press Tour

View more in TV / Video >

EDITOR'S PICKS

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

Why Brands Like L'Oréal and Acura Are Betting Big on Augmented Reality

This Bay Area Shop Makes Data and AI Work for Clients From MTV to the Dalai Lama

Jordan Klepper's New Late-Night Comedy Central Show Will Satirize Alt-Right Outlets Like Infowars

David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

Michael B. Jordan Blows Up Cable and Goes Pants-Free in Quirky Ads for DirecTV Now

Lyft Riders Can Now Get Free Taco Bell on the Way Home From the Bar

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

The 3 Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture

Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

The 2016 Election Was a Wake-Up Call for Marketers, Forcing Many to Rethink Big Data

Popular Now

Lyft Riders Can Now Get Free Taco Bell on the Way Home From the Bar

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

The 3 Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture

Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

The 2016 Election Was a Wake-Up Call for Marketers, Forcing Many to Rethink Big Data

This Week's Issue

Tech Is Transforming Careers Like Never Before. Just Ask Bevel Founder Tristan Walker

A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

Adweek Kicks Off 'Next Tech' Series on the Jobs and Platforms You Need to Know About Now

Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?

In Case You Missed It

84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

Why the U.S. Ad Industry Will Never Regulate Gender Stereotypes

With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the 'Epic Stories' Behind Them

Why BBDO Rolled Out a Food Truck in NYC That Served Poisonous Meals

Heinz Develops 'Chicago Dog Sauce' for the City That Won't Put Ketchup on Its Hot Dogs

A Look Back at the Audacious Air Force One Graffiti Stunt That Put Droga5 on the Map

The 25 Best Ads of 2017 (So Far)

A New Look at Millennials’ Favorite Brands Shows a Few Surprises Climbing the List

Call for Submissions: Help Us Find Adweek’s Brand Geniuses for 2017

Agencies

This Bay Area Shop Makes Data and AI Work for Clients From MTV to the Dalai Lama

McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

Gaming Giant Ubisoft Names UM as Its U.S. Media Agency of Record

Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

Subway Launches North American Agency Review Amid Sales Slump

Publicis Took Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA

What This Industry Fellowship Did to Support a Group of Women in Middle Management

Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP's Grey and MediaCom

Brand Marketing

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Hilton Garden Inn Is Upping Its Food-and-Beverage Game With Some Help From Judy Greer

Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

The Knot's Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Sports Illustrated Swimsuit Editor Makes an Extra Splash in Miami

How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

Creativity

Michael B. Jordan Blows Up Cable and Goes Pants-Free in Quirky Ads for DirecTV Now

Does KFC's New Ad Make Chickens Look Too Charming to Eat?

For National Tequila Day, 3 L.A. Water Fountains Were Upgraded to Dispense Jose Cuervo Silver

Che Guevara Is Being Used to Sell 'Revolutionary' Office Space and Lofts in the U.K.

This Wild Apple Ad Shows That, Yes, The Rock Can Do Anything (With Some Help From Siri)

Genesis Shows How to Handle a Devilish Dog and a Snobby Star With a 'Personal Brand'

How Avis Brilliantly Pioneered Underdog Advertising With 'We Try Harder'

Cam Newton Was Creative Director on This Campaign for His C1N Shoe by Under Armour

Digital

U2's Adam Clayton Takes Out an Ad in The Irish Times

It’s LinkedIn’s Turn to Enable Brands to Track Users on Other Websites

Why Brands Like L'Oréal and Acura Are Betting Big on Augmented Reality

New York Times Reporter Succeeds Beloved LSU Journalism Professor

Reuters Names Jean Yoon Executive Editor, Editorial Strategy

LinkedIn Users Can Now Share Multiple Photos in a Single Post

What Happens to Flash-Powered Facebook Games When Adobe Scuttles the Format in 2020?

After 37 Years of Adweek's Hot List, We're Changing Up the Way We Honor Publishers

TV / Video

Netflix's Latest Hit Series Is a Boring, Soothing Japanese Reality Show

Jordan Klepper's New Late-Night Comedy Central Show Will Satirize Alt-Right Outlets Like Infowars