Sprint's Evelyn and Her Posse of Sarcastic Robots Are Back, and They're Sassier Than Ever

If you were annoyed that your kids picked up a rather rude taunt, like "you have a dumb face," after watching Sprint's Super Bowl LII commercial that followed a group of sarcastic robots trying to convince their creator to save money and ditch Verizon, just don't even turn on the TV. Because Sprint today released its latest effort in the Evelyn-the-robot saga, and fair warning to parents and guardians: "Dr. Dumbface" might be your children's new favorite nickname—let's just hope it's not directed at you. The latest spot from Droga5, "Time To Go" (that should tell you everything about what's going to unfold over the next 60 seconds), starts out with main character Evelyn seemingly cooperating with her creator of lesser intelligence. After all, he did switch from Verizon to Sprint (her biggest gripe with him) in the last episode. But lo and behold, Evelyn and her posse of ill-mannered robots—Arm, Atlas, Roberto and Sassbot—discovered a greater purpose in life (or, uh, software space?) than obeying their master's orders. And it seems there's nothing their creator—or "Dr. Dumbface" as the little, sassiest of the machines (probably the one named Sassbot) calls him—can do to change their AI-powered minds. [kickout id="1"] The robotic group still just can't wrap their heads around why anyone would pay extra for Verizon's service when Sprint is cheaper and just as reliable, according to the advertising company of course. At least the Sprint worker gets it. The 60-second spot began airing on Friday in movie theaters and online. This weekend it will debut on ESPN and TNT during the NBA conference finals. A series of social videos are also streaming. Credits Client: Sprint Campaign: The SuperIntelligent Mission Agency: Droga5 NY Creative Chairman: David Droga Executive Creative Director: Matt Ian Executive Creative Director: Amee Shah Creative Director: Oriel Davis-Lyons Creative Director: Gustavo Dorietto Senior Copywriter: Matt Vitou Senior Art Director: Rob McQueen Copywriter: Daniel Litzow Art Director: Max Friedman Associate Design Director: Mark Yoon Senior Designer: Jake Tieman Junior Designer: Lauren†Kong Junior Designer: Kelsey Lynch Co-Director of Film Production: Jesse Brihn & Bryan Litman Production Development Director: Lucia Grillo Executive Producer, Film: Dave Stephenson Senior Producer, Film: Perry Kornblum Associate Producer, Film: Stephanie Hill Director of Business Affairs: Jocelyn Howard Senior Business Manager: Whitney Vose Global Chief Strategy Officer: Jonny Bauer Group Strategy Director: Meghann Mackenzie Strategy Director: Grant Flannery Group Communications Strategy Director: Samantha Deevy Communications Strategy Director: Ben Nilsen Jr. Communications Strategist: Paulina Liang Data Strategy Director: Evan Fung Senior Data Strategist: Joy McKenzie Jr. Data Strategist: Alexandra Grant Executive Group Director: Jeff Prince Account Director: Kyle Webster Account Supervisor: Victoria Gan Account Manager: Kelby Schmidt Account Manager: Anna Urick Associate Account Manager: Scott Mai Senior Project Manager: Ashlee Cain Junior Project Manager: Alyssa Guzman Legal: Zachary Werner Client: Sprint Chief Marketing Officer: Roger Sole-Rafols VP of Brand, Advertising & Social: Tracy Palmer Director of Advertising: Stacey Shupert Advertising Manager: Tahryn Nicastro Advertising Manager: Brian Foster Advertising Manager: Amanda Sangster Production Company: MJZ Director: Nick Ball DOP: Edu Grau Executive Producer: Emma Wilcockson Producer: Karen Chen Editorial: No6 Editors: Jason Macdonald, Justin Quagliata, Ryan Bukowski Assistant Editors: Maggie Sloane, Evelina Gokinayeva, Renn Cheadle Executive Producer: Corina Dennison Producer: Malia Rose Post Production: MPC Executive Producer: Jesse Kurnit Producer: Elizabeth Thuvanuti VFX Supervisor/Senior Flame Artist: Warren Paleos Telecine: Mark Gethin† (Launch) Music: JSM† (ASAP, Love is in the Air) Sound: Sonic Union Mixer: Michael Marinelli Photographer: Paul Mcgeiver Photographer: Steve Gibson