Barbasol Names Onion Labs Its Creative Agency of Record

Onion Labs’ first campaign for Barbasol launched earlier this month. The campaign, which promotes the brand’s expansion into razors, will run across broadcast, digital and radio. A broadcast spot calls the expansion a “no brainer,” comparing it to hand signals in baseball.

Onion Labs general manager Julie Scott said the agency has “long believed” that the “true bedrock of any first-world economy” is advertising.

“That’s why we entered this most sacred arena—and we are able to help brands stand out by injecting a smart, comedic approach into everything we do,” she continued.