Here’s How Geofencing Helps Brick-and-Mortar Stores Compete in an Increasingly Digital World

By enhancing the in-store experience

The holidays are upon us. It’s that special time of year filled with copious amounts of fruitcake, ugly Christmas sweaters and–in some households–ongoing conversations about retail sales at brick-and-mortar stores vs. online.

Yes, every November as Black Friday looms on the horizon, reports begin to appear about how online sales are mopping the floor with physical locations, or how brick-and-mortar stores are making a comeback. It’s as if the two sales facilitators were arch enemies, like Mr.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in