Yoplait Created a Hotline for You to Share All Your Terrible, Unwanted Advice for Moms

Got a piece of parenting advice for a mom who probably doesn't care, much less have the time to listen to you? Yoplait has a real phone number that anyone can call to offer such unsolicited advice. In the latest work from the yogurt brand and 72andSunny New York's "Mom On" campaign, moms get judged by other parents, friends and strangers on how best to raise their children. "A lot of moms receive unwanted advice and judgment on social media, so it was imperative this campaign show up on social platforms in a big way," said Susan Pitt, senior marketing communications manager for Yoplait. "The tip line presents real-life situations where moms are judged, and we brought in several influential moms to add their own real-life stories to the conversation." [kickout id="1"] If you call 1-833-MOM-TIPS (yes, it's a real number) you get a voice recording that gives you a list of options depending on the category your bad advice falls under. If you see a mother in the grocery store with what you deem to be a questionable parenting style, press 1. See a mom nursing in public? Press 2. Or maybe a mom has a problematic social media presence. Press 4. There's even the option to talk to a "real-life mom." Yoplait partnered with a number of social influencers for the campaign, including Amber Fillerup, Melissa Rycroft, Karen Alpert of "Baby Sideburns," Ilana Wiles of "Mommy Shorts" and Judy Travis of "It's Judy's Life." The brand sent them T-shirts and bumper stickers with the tip line phone number and the taglines "How's my momming?" and "How's my mommy doing?" plastered on them for moms to photograph and share. There are also posters and flyers. Moms are also encouraged to participate in the stunt and call the hotline if they need a break from their motherly duties or just a good laugh. "Humor is by far our biggest tool in changing this narrative and allowing mom to feel seen–and the thing that sets us apart from other work," Pitt said. "Through the tip line, we are able to empower moms with humor that is specific real-life situations where moms are judged for the most ridiculous things." CREDITS Brand: Yoplait President, North American Retail: Jon Nudi President, US Yogurt Operating Unit: David Clark Business Unit Director: Douglas Martin Sr. Marketing Communications Manager: Susan Pitt Communications Orchestration Manager: Lisa Poerio-Shimek Sr. Marketing Communications Planner: Charis Wilson Sr. Marketing Manager: Brian Durmaskin Sr. Associate Marketing Manager: Jenna Lynch Social Media Manager: Ada Walton Executive Producer, US Content: Cheryl Broussard 72andSunny Team Founder and Creative Co-Chair: Glenn Cole Executive Creative Director: Bryan Rowles Group Creative Director: Justine Armour Creative Director- Tara Lawall Sr. Designer: Chena Stephens Sr. Writer: Nick Panayotopoulos Designer: David Cole Writer: Shanie Black Group Strategy Director: Anibal Casso Strategy Director: Danielle Travers Group Brand Director: Rachel Kornafel Brand Director: Shannon Coletti Brand Manager: Meredith Savatsky Brand Coordinator: Anne MacKay Director of Production: Lora Schulson Senior Film Producer: Kim Cross Producer: Erica Kirsch Partnerships and Legal Director: Denice Heyward Partnerships and Legal Manager: Grant Thompson Film Production Production Company: B Negative EP: Jason Reda Director: Ian Reichenthal Editorial Editorial Company: Hecho en 72 Editor: Tiffany Burchard Executive Producer: Jen Sienkwicz Post Producer: Lareysa Smith Assistant Editor: Lucas Moesch Mindshare Team Managing Director, Planning Lead: Erin Vitellaro Managing Director, Comms Planning Lead: Joan Colletta Managing Director, Planning: Marissa Rutherford Managing Director, Comms Planning: Michael Soroosh Associate Director, Planning: Megan Bandy Manager, Planning: Peter Johnson Senior Associate, Planning: Jill Burnstine Director, Search & Social: Noam Dorros Sr. Manager, Search & Social: Alex Vitello Senior Associate, Search and Social: Maya Bulkeley-Krane Fast Horse Team VP, Account Services: Dave Fransen Account Director: Cydney Strommen Account Associate: Daniella Keith

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Yoplait Created a Hotline for You to Share All Your Terrible, Unwanted Advice for Moms

Call 1-833-MOM-TIPS today

Katie Richards

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Katie Richards