How Clairol Hair Color Went From Taboo to New You

Hair dyeing shifts from shameful secret to $1 billion bonanza

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Throughout history, women have grappled with a biological inevitability that is, literally, always top of mind: Sooner or later, they go gray.

As the common wisdom goes, about 50 percent of women will be 50 percent gray by the time they turn 50. Men go gray too, of course, but they don’t seem to agonize over it the way women do (they have other worries, like baldness). In fact, according to WebMD, 75 percent of American women admit to color-treating their hair.

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