New Boyz: The World Experiments With Fan-To-Celebrity Engagement
New Boyz: The World is a virtual world social game hybrid built around New Boyz rap duo of Ben-J and Legacy. Launched on May 2 just ahead of the group’s new album release, The World is a promotional vehicle developed by Funtactix in conjunction with Warner Brothers for Facebook.
New Boyz: The World asks players to create human avatars inside a modern-themed setting where they can interact with other fans via chat or with animated emotes, like dancing.
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