Insurance Company Offers Cheap Protection Plans... For Your FarmVille Crops
Zynga announced its partnership with the Farmers Insurance Group where a branded crop-protecting zeppelin will hover over players' farms for 10 days.
Zynga’s Farmville is quickly becoming a darling for brand integrations. The popular farm-based social game has successfully incorporated brands and non-profits alike. In its latest partnership, Zynga is working with the Farmers Insurance Group to provide players with an in-game airship.
Although the iconic FarmVille is down to about 60M monthly active users from its peak around 85M+ MAUs, it’s still a significantly attractive game for brands to try and integrate with. Farmers Insurance Group is doing just that by becoming the first insurance company to be featured within a game on social platforms.
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