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Ad of the Day: People's United Bank Philip Seymour Hoffman brings a subtle humanity to his first work as a commercial director

It's not every day that an Oscar-winning actor, at age 44, decides he wants to direct his first TV commercials—and for an unglamorous brand, at that. But that's the case…

February 06 2012

The Spot: Return of the Jedi Why Deutsch and Volkswagen went back to the well for their 'Star Wars' sequel in the Super Bowl

GENESIS: For months, Volkswagen and Deutsch debated whether—and then how—to do a sequel to "The Force," their runaway hit from the 2011 Super Bowl, for the 2012 game. "There's not…

February 06 2012

Ad of the Day: JCPenney Peterson Milla Hooks brings its poppy visual style to the retailer's big new rebranding effort

JCPenney wants to keep it simple. The retail giant is out with a string of ads from one of its new agencies, Peterson Milla Hooks, espousing its promise to offer "fair…

February 03 2012

Chevy Guys Live, Ford Guys Die in Silverado's Super Bowl Ad Indestructible Twinkies also survive apocalypse

General Motors is airing three 60-second spots for Chevrolet during the Super Bowl. We had already seen two of them—"Stunt Anthem" for the Sonic, and the "Happy Grad" consumer-generated ad…

February 03 2012

Melanie Amaro Banishes King John in Pepsi's Super Bowl Spot TBWA\Chiat\Day's :60 is unveiled

And here's your 60-second Pepsi spot that will air during the Super Bowl. It features The X Factor winner Melanie Amaro impressing, and then exiling, the evil king Elton John…

February 03 2012

E*Trade and Century 21 Release Their Super Bowl :30s More final creative ahead of Sunday's game

It's been quite amazing how many finished Super Bowl spots, not just teasers, have been released online before this year's game. This morning we have two more 30-second spots—E*Trade's "Fatherhood"…

February 03 2012

Old Spice Crashes Into Commercials for Other P&G Brands Terry Crews ambushes Charmin, Bounce

Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews…

February 03 2012

Jack in the Box: If You Love Bacon, Why Don't You Marry It? The latest love song to pig shavings

Jesus Christ, it never ends. Jack in the Box takes America's (literally) unhealthy bacon obsession to the next level with its "Marry Bacon" TV commercial from Secret Weapon Marketing, which…

February 03 2012

Amateur Hockey Players Treated Like Pros by Budweiser Canada Great sports stunt timed to Super Bowl

We've been focusing on the U.S. Super Bowl ads this week, but here's a good one that will air on the Canadian broadcast. Filmmakers told two recreational hockey teams in…

February 02 2012

Kia Posts a 5-Hour Video of Adriana Lima Waving a Flag The ultimate in extended Super Bowl teasers

Kia's first Super Bowl teaser this year was a 15-second clip of supermodel Adriana Lima waving a checkered flag. Now, the automaker has unveiled a companion piece—a five-hour video of…

February 02 2012

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